Timi Olutomi, Accra (2026)

30/01/2023

This is why I almost became a beggar 4 years ago.

One hot Saturday afternoon in the middle of 2019, hunger sat me down

It was after I took a drastic decision to put away a chunk of my salary so that I can pay for a Digital marketing course I plan to purchase the following year 2020

Here is what happened

I worked for a facility management company in Lekki where I earn 60k per month

Good pay for a young guy who has little responsibility to take care of, I usually don't worry about things to spend on

And even though I had a girlfriend, she doesn't depend on me at all...

After I had come in contact with Dr. Stephen Akintayo in 2017, I've had a strong desire to venture into Digital marketing, and 2019 was the year I decided to prepare for it

So I went into "Saving mode"

20k goes into savings for Digital Marketing
10k goes into my standard saving reservoirs

Left with 30k, Transportation, Feeding, Casual maintenance like Internet Data, and emergency expenses

Understanding fully well, the expenses attached to living in Lagos

How will Omo-boy use 30k to sustain himself through the month now became a question ChatGPT cannot answer

But I had faith and high hopes that it is going to pay off in the long run

So I cut down food consumption, outing frequency, calls I picked from friends...

It was one boring, painful but rewarding process, even though I skipped some months, chop the money, and look for ways to replace it later in the year

But in the end, I was able to sacrifice instant gratifications for long-term rewards

Even in the face of begging friends and family, I was still desperate to set that money apart so I can purchase the ticket to my next exploit...

By March 2020, I single-handedly paid N200k for a Diploma in Digital Marketing at a top Digital Marketing Institute (DMSI Lagos) and still have enough savings to take care of other things.

This is what you should understand

Humanity is hardwired with instant gratification, the love of getting a reward instantly

It is not as if there is no will for long-suffering, but pleasure is a strong force that controls the life of Millions today, both young and adult

There is nothing wrong in wanting to get things promptly

But caution should be applied not to forgo Opportunity at the expense of immediate pleasure

It's important to balance our desires with a realistic sense of timing and patience. By itself, though, instant gratification isn't a negative thing.

Most people are culprits these days, especially Gen. Z, who so much love to indulge and do not like to wait

You hear that Affiliate Marketing pays, and you jumped on it

They told you about Freelancing, you also want to be there

You heard course creators are cashing out, you quickly changed your Bio to follow suit...

Pause for a moment, think long-term, and ask yourself

What do I want in 5years that I have to commit all of my time, energy, and resources to achieve?

That is exactly what you should focus on and act towards.

19/01/2023

This might be hard for you to accept

No one cares about you, they just care about how you can help them.

And that is why you need to understand what your target audience need and how you can satisfy them

Because that's the only route to getting them to care about you.

There are two ways to convince your audience to like and trust you

There’s the direct way, where you just tell them how great you are and the amazing stuff you are capable of

Hopefully, they see it too - I mean they should bring out drums and tambourine and begin to celebrate, isn't it? 😄

And then there’s the slightly longer, somewhat more complex, but utterly fascinating and effective path of making your audience and customers fall in love with you

So in the end, they just can’t help but stick around and buy from you.

You see, it's like dating a beautiful lady

She has a lot of suitors asking her for a date, but she is stuck with the problem of making the right decision as to whom to let into her life

An average beautiful woman who knows her worth might have a certain standard

Such as, she wants a guy who is

- Consistent
- Good looking
- Holds proper values
- Stay around long enough
- Can afford to take good care of her

In everything she does with anyone who comes around, this criteria plays a huge role in determining the best suitor

Mind you, All of these criteria are centered around her

So she doesn't give a f*** about anyone, she only cares about anyone who meets "Her" standard.

So the trick about getting people to Like and Trust you to the extent of doing business with you is as simple as 1-2-3

Think about your online business as a man putting all of this standards together

And properly positioning himself to hookup with a beautiful lady...

17/01/2023

You are still worried about AI and ChatGPT

They are going to take your job and render your skillset useless.

You've come across several articles and videos on how to use AI, and some of them still confuse you

You understand the possibility

You know the leverage AI tools have brought and how they may assist you to stay ahead of your niche market

But you still do not understand how to go about it

For example

You are a creative writer, you earn a good amount of dollars being a Ghostwriter and can also flex your SEO writing skills

Or you are a Social media manager, your duty revolves around formulating, creating, and distributing content across social platforms

Even if your situation is that of an "Expert copywriter" who now has to figure out how to write sales copies way better than AI

But unfortunately, it seems Artificial intelligence now does it all efficiently, and even better than humans.

This is no time for paranoia

You are still in luck

The good news here is that AI is here to optimize your job and not take it away.

After I publish my last Free Report on how to Identify opportunities and Position yourself to make Money within your Niche Market in 2023

I went ahead to take another study tagged:

"How to Outsmart Artificial Intelligence, Beat your Competitor and Win in a Market that is full of Noise and Distraction"

Join me live tomorrow as I discuss my findings and take a deep dive into how you can stay one step ahead of your craft at a time when AI can do it all.

6 pm Today...

22/12/2022

I've received 200 reactions to my posts in the past 30 days. Thanks for your support. 🙏🤗🎉

13/12/2022

How to Reignite Your Audience Attention and Bring Back High Engagement in All of Your Content

Pay attention to this if you currently experience

👎🏽Low engagement on your post
👎🏽Low reach and Impression
👎🏽 Decrease in video views

It's likely your social media interaction rating is dead

And this could be because

• Your content does not address your audience's need
• You are not consistently posting on Facebook
• Your content does not reflect any buyer journey temperature
• You barely engage with your community

For example

You regularly post content on Facebook but your audience can't connect with you because you are not relatable

Your content does not reflect either their pain, desire or dreams

So because of that, they refuse to engage.

And when you have Low engagement, the Facebook algorithm refuses to multiply your reach and refuses to show it to more people

And if the Algorithm refuses to show you to more people, your account eventually slows down

And automatically get killed by the algorithm itself...

That means you are regarded as a nobody on the platform...

This is how the Facebook algorithm is designed to function

And the same with every social platform algorithm

This scenario is what brought about the popular phrase

"When you leave the Algorithm, The Algorithm leaves you"...

So how do you revive your account from this loop, and become relevant once again?

Pay attention here

1● Repair or Overhaul your Foundation

- Redefine your Niche
- Clarify your Customer/Audience Profile and Take note of their Pain, Desire and Dreams
- Workout your surface level positioning (optimize your profile)

2● Redesign your Content Strategy

- Start all over again and re-introduce what you do to the community

E.g I am Timi Olutomi, a content marketing trainer, I teach Solopreneurs and business owners how to get seen and gain trust online.

- Interact with your community by engaging in their comment section

- Deliberately target your audience's Pains and Desires in your content

‐ Have a content Pillar and a Distribution strategy.

Get all of this in placew and implement them to bring back your low engagement and become active once again.

P.S

Writing valuable content online becomes better when you sharpen your Copywriting skills

You become better at grabbing attention and eventually converting that attention into a course or sales

If you would love to become the best at grabbing the attention of your audience

I have a special gift for you in the comment section 👇🏼👇🏼

29/11/2022

𝟴 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗲 𝗧𝗵𝗮𝘁 𝗠𝗮𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗧𝘂𝗿𝗻𝘀 𝗮𝗻𝘆 𝗡𝗶𝗴𝗲𝗿𝗶𝗮𝗻 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘁𝗼 𝗮𝗻 𝗢𝗯𝗲𝗱𝗶𝗲𝗻𝘁 𝗟𝗼𝘆𝗮𝗹𝗶𝘀𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱

I casually hold conversations with digital Creators about their experience selling to a Nigerian audience

What's your experience so far? I would ask...

The usual response often varies between

"𝗡𝗶𝗴𝗲𝗿𝗶𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗿𝗲 𝘀𝘁𝘂𝗯𝗯𝗼𝗿𝗻"

and

"𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗲𝗹𝗹 𝘁𝗼 𝗮 𝗡𝗶𝗴𝗲𝗿𝗶𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗲𝗹𝗹 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱"

Both statement often gets me smiling 😊

Knowing fully well how much resistance and objections I raise before making a purchase myself

For instance

Except a product has a price tag and has communicated enough value

If I want to buy anything, my mindset is that the product is only worth half of the asking price

I'd naturally assume the seller had deliberately doubled the price, so half is what I should be paying

I think it's my Nigerian mind that has conditioned me that way

I call it "The Devaluation Culture"

Everything must be priced or negotiated...

Funny enough that might also be playing out while selling to other Nigerians

Especially Online

What you need to do to cancel that Devaluation culture is to communicate Value in a language an average Nigerian can easily associate with

Not necessarily in Yoruba, Igbo or Hausa...

But in a way that will remind him that he is a Nigerian and ask him to stay true to his identity.

Use this 8-value communication lens to tell any Nigerian audience that you care for them

Also, use it to trigger emotions that propel them to act immediately

And they will be willing to stay loyal to your brand and spend all of their money on you.

1. His Cultural Beliefs
2. What He Believes the community approves
3. What he thinks His community frown at or dislikes
4. His Community Ritual
5. What other community members are doing
6. The existence of an Enemy who is hindering his/her progress
7. His Religious belief
8. His Consumption profile as a signal of life's journey

Take for example:

Using Number 6 to communicate value to a Nigerian audience

The concept of "Village People" is a popular phenomenon among Nigerians

Most people believe there is someone somewhere, usually a family or an Uncle, who is behind their predicaments

And who doesn't want them to succeed in life

Having this mindset naturally propel a typical Nigerian to do well in life

Simply because He/She wants to prove this Enemy wrong in the end and say to their face that He/She has arrived

I found this to be a useful tool in the hand of anyone who wants to sell or market to a Nigerian audience

Any Marketer or Salesman can hide behind that to communicate value and propel any Nigerian to take desirous actions.

Interestingly, you can use these elements at every stage of your Sales or Marketing funnel too.

23/11/2022

𝗧𝗵𝗶𝗻𝗸 𝗧𝘄𝗶𝗰𝗲 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗖𝗿𝗶𝘁𝗶𝗰𝗶𝘇𝗲 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗡𝗮𝗶𝗿𝗮 𝗡𝗼𝘁𝗲!

My Friend at the CBN Dr Emefiele eventually release the samples of the new Naira notes

Just with a little surprise added to it

There is no New Design 😀

The internet burst into disappointment since they'd been expecting to see something new

Everyone loves new stuff, isn't it?

Even though everyone wants to see a new Naira note, the objective of the redesigning is not for the Naira note to be new

But rather for the CBN to gain control over the amount of Naira circulating the Economy.

However, don't forget that Dr Emefiele also double up as an economist

Part of his job is to achieve his objectives at the lowest cost possible

And I sensed that this is the exact reason why the Naira note does not have a new design

It doesn't need to be redesigned because it cost money to come up with a new design

I have worked in a printing press before and I know that it will even cost more money to "Cut out a new plate that will produce a new design of currency"

Changing just the colour tone of the money is the best and most cost-effective approach

And I praise my friend for that wisdom.

The necessity here is for old notes to be rendered useless and new notes to be under the tight supervision of the Central Bank of Nigeria

Not to have new notes per-say... Abi what's the essence of the new note, if it cost a lot of taxpayer's money to produce it?

Now if you are one of those Nigerians who are angered because the design is the same

No vex ehnnn... This is not a beauty contest, it is about the sound health of the Economy you live in...

22/11/2022

𝗧𝗲𝗮𝗰𝗵 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗜𝗻 𝟳 𝗱𝗮𝘆𝘀.

Ever wonder how some people get Attention, Generate consistent traffic and Make good sales online

While others struggle to move a pin, barely get people to say yes and struggle with sales?

You must have thought to yourself that the ones that get all the sales and attention must have brought the abilities from heaven

God created them to be lucky and natural marketers, people just naturally like them and are willing to buy from them

They must have come across a secret that they don't disclose to others

Some of them are just flaunting fake results online.

Whichever of these excuses you want to believe

I beg you to stop feeding yourself lies.

Tomorrow morning, I will release a Free ebook titled 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲

Inside this free ebook, you will get to see how to write copy that persuades people to join your course and buy from you

It's simple and anyone can learn it.

Before you believe any lie about Copywriting, first of all, go through this ebook

And if after 7 days you cannot write a simple copy that gets people's attention and make good sales

Then you can go ahead and believe whatsoever you want to believe.

21/11/2022

𝗨𝘀𝗲 𝗧𝗵𝗶𝘀 𝗘𝗮𝘀𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁 𝗧𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗕𝗹𝗼𝗴 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗼𝘀𝘁

Always make your Choice of words Positive and stimulating.

Especially the Headline

It performs better when it's Cheerful, Positive and Full of Inspiration.

For example

There is a difference between

"I won't step out of the house today" and "I am Staying at home to Netflix and Chill"

They convey the same message but are presented in a different way

The latter is Positive and rather focuses on the desired outcome that a reader might be interested in

While the first headline is boring and negative, which will not interest the reader.

This is even applicable to your sales copy and any write-up whose objective is persuasion.

20/11/2022

All I see is Hundreds of millions

And Luis Vuitton's sales worth Billions of dollars.

There is something about Marketing by Association, it instantly subdues all guards and lets the audience consider a brand worthy enough to be thought about

What happens when you associate your brand with other successful brand is what Drew Whitman refer to as 'Transfer of Credibility' in his book Ca$hvertising

All the years of hard work of that particular successful brand will be transferred to yours in a short time.

This is not the first time Luis Vuitton uses this method

They did the same in 2010 with Maradonna, Pele and Zidane

And in my opinion, the statement I think they are trying to make is that Luis Vuitton is for the Experienced, Discipline, Affluent and Irresistible

I'm not a Football fan but I love the strategy behind this Marketing campaign...

Timi Olutomi

30/01/2023

19/01/2023

17/01/2023

22/12/2022

13/12/2022

29/11/2022

23/11/2022

22/11/2022

21/11/2022

20/11/2022

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