23/10/2022
In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications institute, believes that having sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and behaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
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1. NGO: ROWAN FOUNDATION
2. PROJECT: SDG 4.. Quality Education
3. Planning Strategy: Swot Analyses
4. Community Target:
5. Campaign Objective: To bring a change in attitudes in the context of quality education. To promote lifelong learning opportunities for all.
6. Target Audience: Between the Ages of 6 to 15 years.
7 . Marketing strategy: Segmentation(S) Targeting(T)Positioning(P)
8. Creative Strategy: Omission and Suggestion
9. CMS: To ensure an integral development of a person through educational qualities.
10. Mandatory Elements: Corporate Identity elements and conformity statements.
11. Media Strategy : TVs , Street Posters,Social media strategy
12.Partners: Accra Metropolitan Assembly, Ghana Education Service
