Firmus Research

Firmus Research We are your eyes on the ground, providing valuable local business intelligence and hand-holding services for your business.

22/05/2026

AfCFTA could change everything for Ghana’s beverage market…

With fewer trade barriers and smoother processes, local companies can now:
👉 Export more easily across Africa
👉 Scale beyond Ghana
👉 Reach new markets

And with products like Sobolo and Lamuge becoming more standardized,
👉 local drinks could go continental.

This is more than policy, it’s opportunity.
Listen more on the Ghana Business Now Podcast

Remote work didn't just change routines, it changed office demand.Hybrid models, downsizing, and delayed leases reshaped...
21/05/2026

Remote work didn't just change routines, it changed office demand.
Hybrid models, downsizing, and delayed leases reshaped how businesses use space.
The office market is no longer driven by location alone.
What wins long-term: remote, hybrid, or full office setups?


20/05/2026

Ghana’s beverage market is growing fast 📈

More demand. More consumers. More opportunities for brands ready to adapt.
From changing buying habits to increased market access, the industry is evolving rapidly, and businesses that understand consumer behavior will stay ahead.

🎙️ Catch the latest episode of Ghana Business Now Podcast.

Compliance is no longer just a legal requirement, it has become a market entry condition.In regulated industries, entry ...
20/05/2026

Compliance is no longer just a legal requirement, it has become a market entry condition.
In regulated industries, entry barriers are getting stricter, and compliance now determines who gets access to operate and scale.
Businesses that meet requirements early benefit from faster approvals, smoother operations, and stronger credibility.
On the other hand, non-compliance increases delays, restrictions, and even market exclusion.
Insight: Regulation is now a competitive filter.




15/05/2026

Most people assume alcohol dominates… but the data says otherwise
👉 77% of Ghana’s beverage market is non-alcoholic
👉 Only 23% is alcoholic

That changes how you look at the opportunity.

The real question is:
👉 Are you focusing on the right segment?

🎧 Listen more on the Ghana Business Now Podcast

The market is sending a message: cheap space isn't always the best option.Premium offices continue to attract stronger o...
15/05/2026

The market is sending a message: cheap space isn't always the best option.
Premium offices continue to attract stronger occupancy because businesses now value quality, access, image, and efficiency.
Price matters, but value matters more.
Would you choose lower rent or better space for your business?


Partnerships are no longer just agreements, they are growth strategies.When insights, capability, and ex*****on align, b...
13/05/2026

Partnerships are no longer just agreements, they are growth strategies.
When insights, capability, and ex*****on align, businesses don't just operate... they scale.
Strong partnerships are built on clarity, trust, and shared direction.




Market research is no longer just a support function, it is now a strategic advantage.In today's environment, uncertaint...
11/05/2026

Market research is no longer just a support function, it is now a strategic advantage.
In today's environment, uncertainty is costly, and decisions without insight carry higher risk.
Structured research helps businesses identify demand gaps, understand opportunities, and make clearer strategic moves.
Intuition alone is no longer enough, data-driven decisions are what drive real growth.
Insight: Market research drives smarter, faster, and stronger decisions.



11/05/2026

From global dominance to local takeover…
30 years ago, brands like Coca-Cola dominated Ghana’s beverage market.

Today?
👉 Consumers are exploring local brands
👉 They want variety
👉 They’re open to trying something new

And that shift has created real opportunities for Ghanaian businesses.

This is how markets evolve, through people.

🎧 Listen more on the Ghana Business Now Podcast

Before markets, before data, before decisions, influence starts at home.Today we recognize mothers and maternal figures ...
10/05/2026

Before markets, before data, before decisions, influence starts at home.
Today we recognize mothers and maternal figures whose guidance shapes behavior, values, and choices.

08/05/2026

From global dominance to local takeover…
30 years ago, brands like Coca-Cola dominated Ghana’s beverage market.

Today?
Consumers are exploring local brands
They want variety
They’re open to trying something new

And that shift has created real opportunities for Ghanaian businesses.

This is how markets evolve, through people.

🎧 Listen more on the Ghana Business Now Podcast

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