24/11/2025
After many late nights, pressure, and times I almost gave up, I’m proud to say I’ve earned my Master of Science in Communication and International Marketing awarded by KNUST through Accra Business School.
My thesis was on “Celebrity Endorsement, Brand Loyalty and Forgiveness: The Mediating Role of Brand Love.” Working on this shaped my passion even more as a sports and entertainment marketing specialist and opened my eyes to how people truly connect with brands and personalities.
A big thank you to my supervisor Dr. Sarah Osei for guiding me from start to finish. And to some of my favorite lecturers Dr. Timothy K Zilevu , Dr. Theophilus Gyebi-Garbrah, and Dr. Enya Ameza-Xemalordzo thank you for your support and kindness.
To my study mates and friends , , and the whole study group you made this journey easier.
To my brothers Dr. Kwadwo Amanor Mfoafo and Koby Obeng Mfoafo , thank you for paying my fees in full and always standing by me.
To my mentors Obed Boafo , Sadiq Abu , Chris Koney , , , and of the thank you for every lesson, opportunity, and push.
To my team at & NGA, thank you for holding things down while I balanced work and school.
To , , and , thanks for always supporting me in your own ways.
And to my boss, Ewurama Dadson , thank you for covering for me so many times during our event planning. I really appreciate you.
Most importantly, thank you to my mum, who has prayed for me, supported me, and believed in me every single step of the way.
This journey wasn’t easy, but it made me stronger. I’m grateful for how far I’ve come, and I’m excited for what’s ahead. 📷: suit&tie:
