We are the local representative agency of Y&R and work directly with Young &Rubicam Brands Africa and Indian Ocean Region, which has 33 offices across the African Continent and is headquartered in Nairobi, Kenya. We manage and reinvigorate our clients’ brands, providing them with a full range of advertising services. We create cross-media campaigns and also offer market research and public relatio
ns support when required. Our goal at Akroma is to create unique advertising that grabs the consumer’s attention, which explains our relentless quest for new and disruptive insights. We identify the right approach and execute it with passion and discipline, which help our clients to grow their brands in line with their evolving marketing objectives. Teamwork is the defining feature of our agency and we work in an integrated fashion within the full marketing mix. OUR APPROACH
Today, consumers expect the brands they use to reflect and enhance their individual and collective identities; yet one size does not fit all; one communication strategy will not reach or engage everyone. Thus we believe communication must be:
Compelling
Relevant
Resonate
Differentiate
