Brands Aid Social Media Company

08/08/2022

18/02/2021

The number of users in surged over the past year. But which platforms are Ghanaians' top choices when it comes to social networking, and what else are the country's netizens doing online? Find out in our complete report: https://datareportal.com/digital-in-ghana

04/01/2021

ADVERTISE YOR BUSINESS HERE

11/11/2020

E-commerce advertisers reign on Facebook
Online commerce represents Facebook’s largest advertising vertical. The significant shift from offline to online shopping during the pandemic also led to a surge in advertising demand on the platform, Facebook said in reporting third-quarter earnings last week. Total ad revenue for Q3 reached $21.2 billion, up 22% year-over-year in Q3, and there are now more than 10 million advertisers on the platform.

Why we care. Facebook’s investments in social commerce features for SMBs, in particular, over the past couple of years helped put it in an ideal position to capitalize on the accelerating shift to online shopping. The company also fast-tracked and expanded several efforts, including Facebook and Instagram Shops, Instagram Checkout, and the Facebook Shop tab, since the pandemic. Facebook apps can now play a role in the customer journey all the way from discovery to purchase, all while keeping users on the platform.

Expect to see messaging play a bigger role. “I think the goal is to build out a commerce platform around messaging with all of the tools starting with Facebook Shops, which we’ve already announced will be coming to WhatsApp and Messenger,” CEO Mark Zuckerberg said in response to a question on the earnings call.

11/11/2020

TikTok jumps into social commerce with Shopify
TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced to amplify Black-owned Shopify merchants on TikTok.

Why we care. This marks the first major commerce integration for TikTok and opens up its ad business to Shopify’s 1 million-plus merchants. Merchants can manage their campaigns from their Shopify dashboards and TikTok is offering a $300 ad credit to eligible merchants.

Shopify already has integrations with many search and social ad platforms, including Facebook, Snapchat, Pinterest, Microsoft Advertising and Google.

25/07/2020

22/07/2020

Resources are never the problem; it’s the lack of resourcefulness that leads to failure. We live today in a golden age, this is an era that humanity has looked forward to, dreamed of, and worked towards for thousands of years.

And if you don’t have what you want, stop telling yourself a story about how you don’t have the money, you don’t have the time.

Make time, learn, educate yourself, it's all free.
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Credit: Deepti Pathak

28/03/2020

Social Media and Covid -19

Disinformation and anxiety is widespread online — but there are helpers, too