03/01/2025
Design Meets Purpose: How We're Fighting Breast Cancer in Ghana Through Digital Storytelling.
Service:
Honoured to share our impactful collaboration with The Breast Society of Ghana on their "Living Beyond Cancer: Together We Can" campaign.
With breast cancer being the second leading cause of cancer deaths among Ghanaian women, we crafted an empathy-driven social media campaign focused on early detection and treatment.
Our approach:
1. Deep consultations with breast cancer survivors
2. Educational content on risk factors and early detection
3. Strategic social media distribution throughout February 2023
Most valuable lesson? Behind every statistic is a human story of survival and hope.
We're proud to use design for social impact, moving beyond aesthetics to address critical health challenges in our community.
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More at: https://lnkd.in/emEm-_kV
Check out the Campaign: https://web.facebook.com/Ghbreastsociety