10/10/2023
If you are into buying and selling, read this. Part 2
To summarise part 1 of the post, I talked about how I use to pass three shops to go buy a sachet of milk from the fourth shop not minding the distance.
This is because of emotional connection I have unconsciously developed for the fourth shop.
The owner is doing something that has gotten into my subconscious mind that I respond automatically without even being aware.
So you can connect to your customer's emotions and they act based on how they feel about you and not really about what you sell.
The way people feel appears more real to them than reality.
We are emotional beings and we buy for emotional reasons though we justify our decision logically.
For instance, can you give a logical reason why you buy cowbell milk? or why you eat in an eatery and pay higher price?
We listed four ways to connect to the emotions of your customer. They are
1. Smile regularly for them
2. Call them by their names
3. Show genuine care and concern for them
4. Look clean and well kept
In this post, we will look at other ways of connecting emotionally to your customers.
▶️ Call them occasionally: look for occasions to call them, maybe something good happened to them, more importantly, when something bad happens to them.
Look for a way to call or send a message across. Maybe they lost a close one, send them a condolence message.
If you haven't seen them for a while, call and ask about their well-being. If you can't call, whenever you see them, show concern and enquire to know why you haven't seen them for a while.
▶️ Thank your customers always. People hardly do that. When you say thank you to your customers for patronizing you, they feel pleased and nice. That feeling creates a bond between you and them.
Even if they didn't buy after pricing, say thank you, I hope to see you next time.
▶️ Don't argue with your customer, make them feel they are correct. Some customers can argue for africa, don't tense the atmosphere by arguing rather make them feel they are correct.
The keyword is "feel", they might be wrong but correcting them might lead to hotter arguments and exchange of unpleasant words.
If they are passionate or sentimental about the issue, better avoid the argument and tactfully bring back the discussion to what they want to buy.
Note: if the source of argument concerns your product, kindly explain all you know about the product or services and allow them to make their choice.
▶️ Be honest with your customer. This part is very difficult in this present time. Honestly has become a rare commodity.
What happens to scarce commodity? Everybody looks for it. When you build honestly as a brand and people come to know that you don't lie, you don't compromise, you will become their dearest.
Nobody want to be cheated, even arm robber and kidnappers want honest people.
▶️Give your customers gift. No matter how small it might be, people love appreciation.
Just term the gift a name and use it to appreciate your customer.
It might be sweet of N10 or anything. Say we appreciate your patronage, this is our token of love.
▶️ Don't force them to buy from you. Be nice to them even if they didn't buy after pricing your product.
Tell them you appreciate them and ask them to come back next time they need it.
Allow them to make their choice, people smell scam when they see desperation from you to make them buy.
The whole point is to build a customer base that not only buy from you but love to buy from you.
These are the greatest assets of your business. They refer you to other, to speak good about your business.
Written by: Muhammed
Hope you will learn and practice this in your business.
