19/05/2026
Unprotected, you’re exposed.
That’s why, together with GSK, we decided to reveal the whole “naked” truth about vaccination.
With an idea unafraid to bare it all, we created : an awareness campaign highlighting the value of lifelong vaccination.
Delivered through a 360° approach, the campaign spans TV and radio, print and digital media, social media, and a dedicated website, www.vaccinaked.com, with evidence, fact-based information.
A big thank you to topcut modiano for the production and to our film director Christos Kanakis, for dressing up the “naked” truth through powerful imagery and Math Studio and our photographer Marios Theologis.
And of course, a special thank you to our client for their trust, as well as to our teams across V+O Communication for the communication strategy and Curious Ahead for the digital strategy.
You may amplify this important message by following and sharing on:
Instagram: http://tiny.cc/n9d3101
Facebook: http://tiny.cc/u9d3101
YouTube: http://tiny.cc/dad3101
