16/09/2026
Back to school. But for some, it’s much more than that. 🎒
For some children, today is their very first day of school.
For others, it’s the first day of high school – a new class, new people, new challenges and a little more independence.
At Care Direct, we believe these important life moments are also opportunities to offer families something useful, relevant and memorable.
This year, we are marking both milestones through two dedicated programs:
🎒 Prima Zi la Școală
Now in its 4th year, our program dedicated to children starting preparatory grade and their families reaches 22,500 families across Romania.
🚀 START LICEU
Our newest program, dedicated to students starting 9th grade, launches this year with 4,500 teenagers across 20 top high schools in Bucharest.
Beyond the product boxes, both programs include age-relevant educational content, designed to support children, teenagers and their families as they navigate these important new beginnings.
Two different ages. Two very different beginnings.
One idea behind both programs: being there when a new chapter starts. 💛
A big thank you to all our partners who chose to be part of these moments with us.