Disrapt Digital

Home
Greece
Athens
Disrapt Digital

We are Disrapt Digital. Your new Performance Marketing Partner. Get in touch and Let's Talk Digital.

20/11/2025

Game of Money Festival 2025 Recap 🎥

Τι αλλάζει όταν το marketing αποκτά δομή και στρατηγική κατεύθυνση;
Αυτό ακριβώς παρουσιάσαμε στο GOM Festival 2025 με το New Wave Framework.

Ο CEO της Disrapt Digital, Αχιλλέας Παπαθανασόπουλος, παρουσίασε για πρώτη φορά ένα ολοκληρωμένο σύστημα ανάπτυξης που δημιουργήσαμε μετά από έρευνα σε πάνω από 50 μικρομεσαίες Ελληνικές επιχειρήσεις.

Το New Wave Framework μετατρέπει τις ασύνδετες ενέργειες μάρκετινγκ σε ένα έξυπνο, μετρήσιμο και πλήρως συντονισμένο μοντέλο ανάπτυξης — ειδικά σχεδιασμένο για τις ανάγκες της ελληνικής ΜμΕ.

Ευχαριστούμε θερμά την ομάδα του Game of Money για την άψογη διοργάνωση και τη φιλοξενία.
Ήταν τιμή μας να βρισκόμαστε ανάμεσα σε επαγγελματίες και ξεχωριστούς ανθρώπους που μοιράζονται το ίδιο πάθος για προσωπική και επαγγελματική εξέλιξη 🚀

On to the next one — GOM Festival 2026 … loading ⏳

03/10/2025

✅ Optimised product feed
✅ Proper conversion actions in place
✅ High-quality creative assets (images, videos & text)
✅ First-party audience signals to guide targeting
✅ Clear asset group structure
✅ Initial budget: at least €30/day
✅ No target ROAS in week 1–2
✅ Give the algorithm time to learn

📌 Remember: the first 6 weeks define your trajectory.
Build it right.

01/10/2025

Running Google Ads isn’t about luck.

It’s not “set it and forget it.”

But a surprising number of businesses still treat it that way.

They throw in a budget, wait for results, and hope the algorithm will figure it out.

Here’s the truth:
🔍 Google Ads is a performance engine.
But it only works if you feed it the right signals.

• Are your conversion actions clear and accurate?
• Are you tracking the right KPIs, not just clicks?
• Does your creative match your offer’s actual value?

Most campaigns don’t fail because of bad strategy.
They fail because of unclear communication between their marketing tactics and the algorithm.

💡 At Disrapt, we build Google Ads systems that think like humans and learn like machines.

The result? More predictable performance. Less guessing

29/09/2025

Demand Gen is Google’s modern answer to full-funnel visual storytelling.

It’s designed to drive action from discovery-based platforms using your first-party data, creative assets, and Google's predictive AI.

📌 It delivers performance across YouTube, Discover, and Gmail — the channels where people browse, not search.

When set up correctly with:
- clear conversion goals
- high-impact visual assets (especially video)
- audience signals from your own data

… Demand Gen can bridge the gap between awareness and conversions.

But here’s the catch: it’s not just display ads with a new name.

👉 It requires intent-driven creatives, strategic audience segmentation, and tight conversion tracking to work effectively.

25/09/2025

Everyone wants more conversions.

But here’s the truth:
👉 People don’t convert if they don’t know you.

Running only bottom-funnel ads is like proposing marriage on the first date.

✅ The journey matters.
From: “Who are you?”
To: “I trust you.”
To: “I’m ready to buy.”

At Disrapt, we build campaigns that guide your audience through the full funnel:
🔹 Awareness
🔹 Engagement
🔹 Retargeting
🔹 Loyalty

Because growth doesn’t come from one great ad.
It comes from a great system.

23/09/2025

Yes, Google’s machine learning is powerful.
But it’s not magic.

It learns from you.

When we see underperforming campaigns, here’s what’s usually missing:

👉 Clear structure
👉 Intent-based segmentation
👉 Smart audience signals
👉 Purposeful testing

At Disrapt, we treat automation like a smart assistant —
not a replacement for strategy.

You don’t just “let it run.”
You train it.
You guide it.
You refine it.

Performance doesn't happen by accident.
It happens by design.

Address

Panepistimiou 44
Athens
10679

Website

https://www.disraptdigital.com/

Alerts

Be the first to know and let us send you an email when Disrapt Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Advertising & Marketing Company in Athens?