Sophia Georgopoulou Design

Sophia Georgopoulou Design Branding Work www.sophiag.com
Style BY DESIGN / Identity & Style Alignment www.aboutstyleanddesign.com

12/08/2026

Style BY DESIGN™
1:1 Identity & Style Alignment

Κάποιες αλλαγές είναι κάτι περισσότερο από μια αλλαγή ονόματος.

Το About Style & Design ξεκίνησε πριν περίπου δύο χρόνια ως ένας προσωπικός χώρος για να εξερευνήσω το styling, να πειραματιστώ με το δικό μου στυλ και να μοιραστώ όσα ανακάλυπτα στην πορεία.
Με τον χρόνο, αυτό εξελίχθηκε σε κάτι πολύ μεγαλύτερο και πολύ πιο συγκεκριμένο.

Σε μια προσέγγιση που συνδυάζει identity, self-awareness, branding, strategy και styling, με αφετηρία την πεποίθηση ότι το προσωπικό στυλ δεν είναι απλώς αυτό που φοράμε. Είναι ο τρόπος που μεταφράζουμε προς τα έξω αυτό που είμαστε μέσα μας.

Style BY DESIGN™
1:1 Identity & Style Alignment

Μια ολιστική, φρέσκια και premium προσέγγιση στην προσωπική έκφραση.
Ένα 1:1 journey κατανόησης, αποδοχής και μετάφρασης της ταυτότητάς σου σε μια εξωτερική παρουσία που σου μοιάζει. Με συνοχή, στρατηγική και αυθεντικότητα.
Για να είσαι και να φαίνεσαι ο εαυτός σου.

Για μένα, αυτή η αλλαγή σηματοδοτεί μια σημαντική μετάβαση: από κάτι που ξεκίνησε πολύ προσωπικά, σε κάτι που έχω πλέον διαμορφώσει, εξελίξει και δημιουργήσει επαγγελματικά ως δική μου μεθοδολογία και υπηρεσία.
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Identity first. Acceptance. Knowledge. Strategy. Method. Tools.
A holistic and fresh approach to style expression, combining branding + self-awareness + styling.
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Style by Design. Not by Chance.
Με πολλή αγάπη,
Σοφία 🤍

Stylebydesign.gr



Sophia Georgopoulou

A SO FRESH NEW PROJECT!!! 🕊️🍃Freshcada reimagines the Mediterranean refreshment experience by combining sparkling water ...
28/07/2026

A SO FRESH NEW PROJECT!!! 🕊️🍃

Freshcada reimagines the Mediterranean refreshment experience by combining sparkling water with award-winning Extra Virgin Olive Oil.

More of the project here:
https://sophiag.com/work/freshcada/

Freshcada is a fresh, functional beverage inspired by Greece's natural heritage.

The identity captures a contemporary Greek spirit through clean typography, a minimal F symbol subtly reminiscent of the Greek flag, and modern folk-inspired illustrations of birds, olive branches and citrus. Rather than relying on clichés, the design expresses freshness, authenticity and premium simplicity.

The predominantly white packaging communicates purity, while the signature cobalt blue creates a strong Mediterranean character and shelf recognition.
Freshcada is positioned as a new generation of sparkling refreshments: healthy, approachable and enjoyable for the whole family.

Dr. Dimitrios Marinos thank you for trusting me on this amazing project! And your positive vibe!

ps. some of the visuals are created with the help of AI

Quick Bites, Big Smiles!Quik Bites is a grab-and-go food concept designed for the fast-paced environment of Istanbul Air...
16/07/2026

Quick Bites, Big Smiles!

Quik Bites is a grab-and-go food concept designed for the fast-paced environment of Istanbul Airport, offering travelers a quick, convenient, and enjoyable food experience while on the move.

https://sophiag.com/work/quik-bites/

The visual concept is built around the idea of making travel moments feel lighter, friendlier, and more approachable. Inspired by the energy of airports and the spontaneity of travel, the brand combines speed and convenience with a playful personality that stands out in a busy transit environment.

The identity is centered around a vibrant orange color palette that communicates warmth, appetite, optimism, and visibility. In a large-scale airport setting, the bold use of color helps create a strong visual landmark while ensuring instant recognition from a distance. Hand-drawn illustrations and expressive graphic elements bring the brand to life through a playful visual language inspired by travel and food culture.

The logo reflects the brand's energetic and approachable character through a custom word mark with tall, slightly irregular letterforms that feel human, friendly, and distinctive. The supporting "QB!" speech-bubble icon reinforces the conversational nature of the brand while serving as a recognizable symbol across signage, packaging, and environmental applications.

Bold typography and the tagline "Quick Bites, Big Smiles!" further reinforce the brand promise, creating a voice that feels cheerful, welcoming, and easy to connect with regardless of language or cultural background.

Sophia Georgopoulou

Μπράβο! Πήρες ΠΑΓΩΤΑΡΑ! 🍨🌱Οι νέες, ανανεωμένες συσκευασίες και γεύσεις- όλες ΧΩΡΙΣ ΖΑΧΑΡΗ Planet Foods είναι εδώ! https:...
05/07/2026

Μπράβο! Πήρες ΠΑΓΩΤΑΡΑ! 🍨🌱
Οι νέες, ανανεωμένες συσκευασίες και γεύσεις- όλες ΧΩΡΙΣ ΖΑΧΑΡΗ Planet Foods είναι εδώ!

https://sophiag.com/work/planet-ice-cream/

Ένα brand που ξεκίνησε απο την αρχή του πριν 5 χρόνια με πολλή αγάπη και υπέρoχο vibe και είμαι τρισευτυχισμένη που το βλέπω να ανθίζει και να είναι πλέον παντού!✨

I love my work!💚

BRAND NEW PROJECT! 🇫🇷🐓"fast food, french style! "Le Frenchy is a fast-food concept that brings the spirit of French stre...
17/06/2026

BRAND NEW PROJECT! 🇫🇷🐓

"fast food, french style! "

Le Frenchy is a fast-food concept that brings the spirit of French street food culture to The Gambia through a bold, playful, and highly expressive visual identity.

The branding combines iconic French references with a contemporary street-style aesthetic, creating a distinctive personality that feels both energetic and approachable. Inspired by the vibrant atmosphere of Parisian cafés, street food stands, and classic French culture, the visual system is built around bold typography, hand-drawn illustrations, and the unmistakable colors of France: red and blue.

French expressions such as "Oh là là," "C'est très bon," and "Bon appétit" become graphic elements themselves, adding character, humor, and a strong sense of place. These are complemented by a series of custom illustrations featuring playful French-inspired symbols—from chefs, crêpes, burgers, and fries to the Eiffel Tower, the Gallic rooster, mustaches, hearts, and expressive hand gestures.

The logo reflects the brand's dual personality: a script-style "Le" introduces a touch of French charm, while the bold "Frenchy" wordmark brings confidence, visibility, and a modern fast-food attitude.

The result is a vibrant identity that celebrates French culture without taking itself too seriously—capturing the essence of France through a fresh, contemporary lens and transforming it into a memorable fast-food experience.

more of the project here:
https://sophiag.com/work/le-frenchy/

Illustrations: Panos Stagkas

12/05/2026

SÉMION - aged wine spirit

Created by Kosteas Distillery, SÉMION is the result of the Kosteas family’s long-standing dedication to Greek distillation and craftsmanship. Based in Kalamata, Greece, the family combines generations of expertise with a contemporary vision, rooted in quality, patience, and respect for the raw material.

SÉMION is positioned as a marker of distinction crafted for moments of intention, where quality is not showcased, but recognized.

The Art of Distillation & the Value of TimeCreated by Kosteas Distillery, SÉMION is the result of the Kosteas family’s l...
12/05/2026

The Art of Distillation & the Value of Time

Created by Kosteas Distillery, SÉMION is the result of the Kosteas family’s long-standing dedication to Greek distillation and craftsmanship. Based in Kalamata, Greece, the family combines generations of expertise with a contemporary vision, rooted in quality, patience, and respect for the raw material.

SÉMION, from the Greek σήμειον (mark, sign), is conceived as a symbol of distinction. The design translates this idea into a physical object where the bottle itself acts as a quiet marker of quality, time, and intention.

/ Design Approach
The design communicates through presence rather than decoration. The rounded, grounded form conveys maturity and balance. The matte deep blue/purple upper body functions as a visual seal and the transparent base reveals the aged spirit, allowing time to become visible. This contrast reflects the core idea: what matters is revealed, not displayed.

The logotype is treated as a signature mark, applied in gold as a subtle seal of excellence. A minimal geometric motif, inspired by the Greek meander and abstracted into a contemporary form resembling the letter “S” reinforces the idea of a coded, recognizable sign. The color palette—deep blue/purple, gold, and amber—expresses depth, value, and time, without relying on cultural clichés.

SÉMION is positioned as a marker of distinction crafted for moments of intention, where quality is not showcased, but recognized.

Ποτοποιϊα Κωστέα

Concept & Deign: Sophia Georgopoulou
Brand Name: Konstantinos Kontinos
Photographer: George Pavlakos, georgepavlakos.com
Video: George Pavlakos, Christos Andropoulos
Font: Aegithalos by George Triantafyllakos, atypical.gr
Silk screen bottle printing: KOUVELAS S.A.

https://sophiag.com/work/semion/

BRAND NEW "the game changer" project!Flat My Burger (FMB) is a new fast food restaurant in Paris, France. FMB is built o...
23/04/2026

BRAND NEW "the game changer" project!
Flat My Burger (FMB) is a new fast food restaurant in Paris, France.

FMB is built on a simple yet disruptive idea: redefining the burger through a flattened format. By transforming it into a compact, toast-like experience, the product becomes more practical, playful, and instantly recognizable.

The brand identity translates this innovation into a bold visual language. Rooted in a pop-meets-street aesthetic, it reflects both accessibility and attitude. The flatness of the product is echoed in the design through simplified shapes, compressed forms, and strong silhouettes, creating a logo that feels immediate, punchy, and urban.

The vivid blue and bright yellow palette adds energy and high contrast, ensuring strong visibility while breaking away from traditional burger branding. This reinforces the idea of a new, unconventional category.

Graphic elements follow the same logic—flat, bold, and expressive, inspired by street visuals and fast-paced environments where impact matters.

Flat My Burger is not positioned as a typical food brand, but as a statement product—with an identity that is confident, contemporary, and built to stand out.

design by Sophia Georgopoulou

https://sophiag.com/work/flat-my-burger/
flatmyburger.fr

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