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TOPOSOPHY

Placemaking & Marketing Agency Destination strategy & planning, place marketing & branding, market intelligence, advocacy & government support.

If you would like to find out more about our people, places and projects, you can visit our website: www.toposophy.com/insights

22/05/2026

Are you ready to take your first steps into the world of marketing, research, and destination strategy?
At TOPOSOPHY, we are proud to once again support the Internship Program by and WHEN, an initiative that transforms women’s empowerment into real professional opportunities.
Through a paid internship, you will have the opportunity to gain hands-on experience, collaborate with our team, and build the foundations for your next career step.
Apply now through the Live A Legacy Internship Program 2026.

https://when.org.gr/events/to-live-a-legacy-epistrefei-dinontas-foni-se-istories-poy-empneoyn/

21/05/2026

Huge congratulations to Laura, the whole Visit Timișoara team. Three awards in one night is a brilliant result, and a real reflection of the work the team has put in over the past few years.

It has been a pleasure getting to know the city and the team over recent years, through our research, the many conversations with residents, businesses and partners and stakeholder workshops. The energy, ambition and curiosity you have mentioned is exactly what we have felt throughout our partnership. This recognition is thoroughly deserved!

Looking forward to continuing our collaboration together, enjoy the celebrations!

Congratulations from the whole TOPOSOPHY team.

19/05/2026

This week, our CEO Manolis Psarros, will be attending the Brand Finance Place Brand Forum 2026 in London, an exclusive gathering of global leaders exploring how place perceptions shape the performance of nation, region, city, and corporate brands around the world.

As destinations, organisations, and places continue to compete for attention and relevance, the forum offers a valuable platform to exchange insights on brand strategy, reputation, and the power of purposeful positioning.

If you’re attending the Brand Finance Place Brand Forum 2026, we’d be glad to connect and discuss the future of place branding, destination competitiveness, and sustainable growth.

14/05/2026

Our our most recent CNP expert article by our Director of Destination Strategy, Barry Rogers focuses on the highly relevant topic of visitor levies.

Whats included:
- A short history of visit levies, taxes and tariffs.

- How different destinations have approached introducing visitor levies.

- An overview of the current situation in the UK and Ireland.

- The impact on traveller choice and behaviour.

- Best practice and emerging models of governance.

-10 ways to ensure visitor levies are developed sustainably and equitably.

👉 Read more here: https://www.citynationplace.com/who-pays-the-bill-getting-visitor-levies-right-for-places-and-people

12/05/2026

Last week our Director of Destination Strategy, Barry Rogers, delivered the keynote at the Irish Tourism Industry Confederation meeting in Frankfurt, Germany, sharing findings from our latest report on the impact of AI on Irish tourism.

The headline? AI isn't just another tech trend, it's a structural shift in how visitors discover, plan and book their trips. With 1 in 3 travellers already using AI to research destinations, the shop window for Irish tourism is changing fast.

A few takeaways from the research:

- Tourism SMEs need targeted support to become "AI-ready" structured, machine-readable content is the new baseline for visibility
- Ireland doesn't need a standalone AI & Tourism strategy; AI should be embedded across existing tourism, enterprise and digital strategies
-The single biggest risk is reduced visibility for businesses that aren't AI-present at the point of inspiration
- International leaders like Singapore and the Nordics show what coordinated, data-led action looks like

Huge thanks to ITIC for the warm welcome and the lively discussion that followed.

07/05/2026

Dionisia Koutsi, Research Analyst and Destination Strategy & Marketing at TOPOSOPHY, reflects on the role of citizen-led research in shaping authentic and resilient destination narratives.

Drawing on work across Timișoara, Dublin, Rhodes, Santorini, and Belfast, she highlights how engaging with local voices reveals the layered realities of place. From thousands of resident and visitor touchpoints to uncovering gaps between perception and lived experience, this approach moves beyond simplified storytelling to embrace the richness of multiple perspectives.

At its core, citizen-led research is not about resolving differences, but about identifying the common threads that connect them. In a global tourism landscape defined by scale, this depth of understanding is what allows destinations to build identities that are both distinctive and grounded.

💭 “Authentic destination identity begins when we listen to residents; uncovering not one story, but the threads that connect different experiences of place.”

Dr. Dionisia Koutsi

👉 Read more https://www.citynationplace.com/banishing-beige-six-tips-for-avoiding-cliched-bland-place-narratives

05/05/2026

TOPOSOPHY has wrapped up a Night Time Economy Stakeholder Engagement Plan for the City of Edinburgh Council, setting the foundations for the city's first dedicated NTE Coordinator role.

Spanning policy review, stakeholder consultation, resident surveys and international benchmarking, the strategy positions Edinburgh alongside cities like Manchester, Dublin, Amsterdam, Barcelona and Cardiff in shaping life after dark.

Drawing on TOPOSOPHY's white paper The 24/7 Revolution and direct experience advising NTE leadership across Europe, the work supports a balanced approach to safety, transport, culture and neighbourhood vibrancy — well beyond the city centre.

👉 Read more here: https://www.toposophy.com/cases/edinburghs-night-time-economy-aligning-voices-defining-direction

28/04/2026

TOPOSOPHY is delighted to be supporting the delivery of the region's new Strategy Tourism Development Plan which will guide the sustainable development of the region over the next five years.

From the Ballyhouras to the Galtees and the coast, the Munstervales region is one of Ireland’s most important tourism areas and home to many iconic tourism attractions such as the Rock of Cashel and widely known for hillwalking, heritage and incredible food.

Spanning across the stunning mountain ranges of Tipperary, Waterford, Cork, and Limerick, this new Strategic Tourism Development Plan for the region aims to grow the regional brand and support sustainable visitor experiences that benefit local communities and tourism providers.

We are looking forward to collaborating with the Munster Vales team, key stakeholders, and the local community to help this incredible region continue to thrive as a visitor leading brand and outdoor activity and heritage destination.

24/04/2026

From 27–29 April, our CEO Manolis Psarros is attending Arival 360 in Valencia, a leading global event dedicated to the tours, activities, and attractions sector.

Bringing together industry leaders, experience creators, and innovators, Arival 360 offers a dynamic platform to explore the trends, challenges, and opportunities shaping the future of in-destination experiences.

If you’re attending , we’d be glad to connect and exchange insights on experience design, visitor engagement, and sustainable growth in the travel sector.

23/04/2026

This week, our Destination Strategy Project Manager Steve Law will be speaking at the CityDNA International Conference in Helsinki, presenting on Building the Crisis-Ready City and the work we've been doing with the European Travel Commission on the ETC Crisis Hub, a dedicated crisis preparedness platform for European destinations.

The session will be followed by a Q&A with Teodora Marinska, COO and Head of Public Affairs at the ETC, exploring how destinations can move from reactive crisis management to embedded, strategic preparedness.

If you're attending , we'd love to connect! Reach out to arrange a meeting and explore how we can support your destination's resilience strategy.

21/04/2026

Steve Law, Destination Strategy Project Manager at TOPOSOPHY, reflects on the importance of building place brands that endure beyond political cycles.

Drawing on insights from our “Politics, Perception & Travel” white paper, he highlights how brands shaped solely by administrations risk losing consistency and trust. Instead, those co-created with businesses, civic voices and communities become more resilient—capable of withstanding change and uncertainty.

At their strongest, place brands are not political instruments but shared assets, grounded in identity and collective ownership.

💭 “A place brand built with its community becomes resilient—anchored in shared identity, not political cycles, and strong enough to endure beyond any single administration.”
Steve Law

👉 Read more here: https://www.citynationplace.com/how-place-branding-can-find-common-ground-in-a-divided-era

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http://www.toposophy.com/

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