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TOPOSOPHY

Placemaking & Marketing Agency Destination strategy & planning, place marketing & branding, market intelligence, advocacy & government support.

If you would like to find out more about our people, places and projects, you can visit our website: www.toposophy.com/insights

18/06/2026

Steve Law, Strategy and Project Manager at TOPOSOPHY, explores why successful diaspora engagement cannot be built at the last minute. It requires early planning, clear audience segmentation, and meaningful ways for diaspora communities to participate — as advocates, connectors, visitors, talent, or investors.

With Tourism Ireland’s “cousin in Limerick” approach for Ryder Cup 2027 offering a timely example, the key takeaway is clear: the event may create the spark, but lasting impact depends on the systems, roles, and relationships built around it.

💭 “Diaspora engagement works best when people are given a role, not just a message; turning pride into participation, and participation into long-term value.”
Steve Law

👉 Read more here: https://www.citynationplace.com/the-fifa-effect-five-ways-to-activate-your-diaspora
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16/06/2026

Our Director of Destination Strategy, Barry Rogers, recently presented to stakeholders from Kilkenny County Council on the Night-Time Economy.

The session explored approaches to managing the 6–6 economy, including governance models, best practices, placemaking and marketing strategies, measurement frameworks, and key lessons for developing a thriving night-time offer.

TOPOSOPHY is proud to support destinations across the EU, UK and Ireland in the development and management of their night-time economies.

To access our white paper, The 24/7 Revolution: How Cities Are Transforming Their Night Economies, click here: https://www.toposophy.com/insights/the-247-revolution-how-cities-are-transforming-their-night-economies

11/06/2026

Toposophy is working with South Lanarkshire Council to refresh the region’s Tourism Strategy for 2026–2030 and to build the evidence base behind a key decision: whether to introduce a visitor levy.

From New Lanark and the Clyde Valley to the Southern Uplands and the edge of Greater Glasgow, South Lanarkshire packs a lot into one region, and there is real potential in how that story is told.

Over the coming months, we will:

✅ Map the accommodation sector across South Lanarkshire, its supply, performance and gaps
✅ Model visitor levy income scenarios, drawing on comparators including Edinburgh, Wales and France
✅ Listen to accommodation operators, businesses and wider stakeholders
✅ Refresh the Tourism Strategy 2026–2030, aligned with Scotland Outlook 2030
✅ Build an implementation and monitoring framework to track progress over time

Our role is to provide the evidence and the strategic clarity. The decisions on policy direction, including the visitor levy itself, rightly sit with the Council.
Looking forward to getting started.

09/06/2026

Our Director of Destination Strategy, Barry Rogers was recently in Tipperary combining a visit to his home town of Cahir with a kick off meeting on the development of the Munster Vales Strategic Tourism Plan.

At TOPOSOPHY we look forward to working with the Munster Vales team in developing this Strategic Tourism Plan.

04/06/2026

Across the first five months of the year, our experts explored key questions shaping the future of place strategy, from when destinations should lead their own events, to how AI is changing search, how place brands can navigate political division, why citizen research matters, and how diaspora communities can become powerful partners during major world events.
Together, these perspectives point to one clear idea: place brands are strongest when they are rooted in shared identity, local complexity and long-term stewardship.
With insights from Steve Law, Barry Rogers and Dr. Dionisia Koutsi, the series highlights how place teams can move beyond promotion to build strategies that protect culture, strengthen visibility and create lasting value for communities and visitors alike.

02/06/2026

When a crisis hits a destination, the difference between chaos and a coordinated response often comes down to one thing: preparation.

That’s what the Crisis Preparedness Hub is built for. Developed by TOPOSOPHY for the European Travel Commission, it gives National Tourism Organisations and Destination Management Organisations practical, ready-to-use tools to prepare for, respond to, and recover from the crises facing European tourism, from wildfires and floods to political unrest and perception shocks.

The Hub includes four bespoke playbooks:
🌍 Environmental: wildfires, floods, heatwaves and storms.
🏛️ Geo-Political: unrest, diplomatic tension and the perception crises that move travellers even when they’re far from any real risk.
💻 Technological: cyber incidents, system outages and digital disruption.
📉 Socio-Economic: economic shocks, cost-of-living pressures and social instability.

Inside the Hub: Each playbook is built around four connected phases (Preparedness, Response, Recovery and Resilience) with resources teams can adapt to any mandate or budget:

✅A Crisis Quick-Reference Checklist for fast, coordinated action
✅Real-world case studies drawn from destinations that have faced crisis firsthand
✅Fillable Communications Response Plan templates for messaging under pressure
✅A Crisis Recovery Roadmap to evaluate, adapt and rebuild confidence
✅A resilience framework to Train, Invest, Collaborate & Innovate

No destination is immune from crisis. But every destination can be ready, and lead with clarity when it matters most.

🔗 Explore the Hub Yourself: https://www.etc-crisishub.org/

28/05/2026

Today our Director of Destination Strategy, Barry Rogers delivered a webinar for our partners HOTREC.

The webinar focused on the latest news, market sh*ts and regulatory developes surrounding the Short Term Rental market and its impact on European Hospitality.

Key insights from today's webinar.
-Key Trends in STR Supply and Demand
-EU Commission and Regulation Updates
-Consumer behaviour and visitor analysis
-Mayor platform updates and market movements

TOPOSOPHY has been proud to officially support HOTREC for the last 11 years.

We look forward to our continued partnership and shared insights.

26/05/2026

Toposophy is delighted to mark the launch of the Mayo Outdoor Recreation Plan 2025-2030, the first County Outdoor Recreation Plan for Mayo, developed in collaboration with Mayo County Council, Mayo Sports Partnership and the County Outdoor Recreation Committee.

Mayo's wild and rugged landscapes, beaches, National Park, Greenways and trails are purpose-built for outdoor recreation. This Plan provides the strategic roadmap to realise that potential over the next five years, in balance with nature.

Vision 2030: More people participating in and enjoying outdoor recreation responsibly.

What the Plan Delivers: Working with a wide range of stakeholders, we shaped 20 strategic actions aligned to the National Outdoor Recreation Strategy 2023-2027, across six priorities:

✅ Leadership & Collaboration through formalised strategic partnerships
✅ Environment, embedding sustainability and Biodiversity Net Gain principles
✅ Awareness, with cohesive destination marketing and signage
✅ Opportunities, including accessibility audits and targeted participation programmes
✅ Infrastructure & Access, from the Erris Peninsula to coastal sea kayaking and mountain biking
✅ Expertise & Impact, building sector capacity and data-driven decision making

Our Focus

Help create a shared vision with clear strategic priorities with people and place focused outcomes which positions Mayo as a leading outdoor destination.

22/05/2026

Are you ready to take your first steps into the world of marketing, research, and destination strategy?
At TOPOSOPHY, we are proud to once again support the Internship Program by and WHEN, an initiative that transforms women’s empowerment into real professional opportunities.
Through a paid internship, you will have the opportunity to gain hands-on experience, collaborate with our team, and build the foundations for your next career step.
Apply now through the Live A Legacy Internship Program 2026.

https://when.org.gr/events/to-live-a-legacy-epistrefei-dinontas-foni-se-istories-poy-empneoyn/

21/05/2026

Huge congratulations to Laura, the whole Visit Timișoara team. Three awards in one night is a brilliant result, and a real reflection of the work the team has put in over the past few years.

It has been a pleasure getting to know the city and the team over recent years, through our research, the many conversations with residents, businesses and partners and stakeholder workshops. The energy, ambition and curiosity you have mentioned is exactly what we have felt throughout our partnership. This recognition is thoroughly deserved!

Looking forward to continuing our collaboration together, enjoy the celebrations!

Congratulations from the whole TOPOSOPHY team.

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Website

http://www.toposophy.com/

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