19/12/2025
An insightful and strategically important day for those shaping the future of Search. A full day dedicated to clarity, transparency, and the real direction of Google Search.
No hype. No shortcuts. No so-called “AI hacks.”
The core message was simple, yet powerful: If a website is technically sound, well-structured, and delivers genuine value to users, it will thrive in the era of AI-powered Search.
Nelios had the opportunity to attend Google Search Central Live in Zurich, represented by Maria Nikolikou, SEO & AI Optimization Analyst, engaging directly with Google’s Search team and the international SEO community.
We are proud to share that Nelios was the only Greek agency present at Google Search Central Live Zurich, actively participating in discussions shaping the future of Search.
The future of SEO lies in building reliable, structured, high-value content ecosystems, designed for users first, and therefore for Search.