CoobX Greece

Name: CoobX Greece
Address: Agiou Konstantinou 59, Marousi 151 24, Athens, 5124, GR
Telephone: +306973220507

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from CoobX Greece, Advertising/Marketing, Agiou Konstantinou 59, Marousi 151 24, Athens.

CoobX supports business growth by connecting technologies, platforms, expertise, and market knowledge across media, marketing, data, cloud, and AI, helping companies build stronger digital capabilities for what comes next.

07/09/2026

📺 How should you analyze the results of YouTube advertising? (Part 3)

In Display & Video 360, video performance cannot be evaluated through a single metric. It depends on how well a brand understands the logic behind each metric and which data points should be compared to ensure the results are truly representative.

In the article, we cover:

🤖 Built-in AI: how to reduce time spent on operational tasks and improve the quality of decision-making.
🥔 Lay’s case study: how Gen AI creative combined with Efficient Reach and Video Views delivered a 65% Completion Rate and eCPV of just $0.002.
📈 Accurate performance measurement: which Video Metrics matter most, which Dimensions should be used to analyze VTR, the technical specifics of tracking QR codes on CTV, key Reach metrics, and how Brand Lift and Search Lift studies help evaluate campaign impact.

DV360 offers a wide range of tools for YouTube campaigns, but understanding the results is just as important as running the campaigns themselves.

👉 Discover best practices for measuring and analyzing YouTube campaigns on our blog: https://link.coobx.net/TvTy1V

03/09/2026

📊 YouTube Has Changed How Public Views Are Counted. What Does This Mean for Media Buyers and Creators?

As of August 24, 2026, a view on YouTube is counted from the moment video playback begins – from the very first frame.

What does this change? And, most importantly, why shouldn’t Public Views, TrueView Views, and Engaged Views be treated as interchangeable metrics?

In our new article, we break down:
🔸 how the Public View Count is now calculated;
🔸 how Public Views differ from TrueView Views and Engaged Views;
🔸 how advertisers should now evaluate YouTube campaigns;
🔸 whether the change affects monetization.

👉 Read the full article on our blog: https://link.coobx.net/7vxDc7

02/09/2026

🎯 Creative as the Key Driver of YouTube Advertising in 2026 (Part 2)

Research from Nielsen Catalina Solutions shows that 49% of overall campaign success depends on the quality of creative. But a strong video alone is not enough — it needs to be adapted to different formats, devices, and stages of the funnel.

In Part 2 of our guide for scaling YouTube campaigns in Display & Video 360, we break down best practices and advanced YouTube capabilities:

✨ ABCD Framework & Safe Zones: capture attention from the first seconds of the video, ensure a strong brand presence, and guide viewers toward a clear CTA.
📱 YouTube Shorts: adapt creative to vertical formats, as Shorts reaches a unique mobile audience that is not available on other social platforms.
🤝 Partnership Ads: integrate organic and sponsored creator videos into your own co-branded campaigns, making ads feel more native and relevant to viewers.
🛍️ Product Feeds: add product cards with up-to-date images and prices to your videos and shorten the path from viewing to purchase.
🔁 YouTube Remarketing: build flexible audiences based on interactions with your channel, individual videos, and ads to bring users back into the funnel.

Turn your YouTube campaigns into a consistent funnel that drives reach, engagement, and sales.

👉 Explore more YouTube best practices and advanced advertising tools on our blog: https://link.coobx.net/f7BRdQ

18/08/2026

🎬 YouTube on Display & Video 360: Best Practices in 2026 (Part 1)

The main problem with modern video advertising is the lack of systematic funnel management. As a result: budget is wasted on irrelevant impressions, brands lack flexibility in buying premium inventory, and audiences become oversaturated with repetitive ads.

⚡️Running YouTube campaigns through DV360 turns video marketing into a managed enterprise-grade system that operates across the entire engagement funnel with full frequency control and a flexible buying architecture.

📈 Why it works:

🔶 Full-Funnel approach: combining formats (Video Reach, Video View, and Demand Gen) increases sales effectiveness by 23% and boosts Ad Recall;
🔶 Cross-channel Frequency Cap: a unified cross-channel Frequency Cap (YouTube, CTV, Display) reduces the risk of ad fatigue;
🔶 Instant Deals: direct access to Premium YouTube inventory.

🛠 How to implement it: Combine advanced Line Item types (Efficient Reach, Target Frequency, Ad Sequence) with premium Instant Deals, tailoring video advertising to real viewer behavior patterns.

👉 Learn more about Best Practices for running YouTube campaigns in DV360 in 2026 on our blog: https://link.coobx.net/ZfvwCI

07/08/2026

How Server-Side Tracking and Advanced Analytics Helped Centrum Air Improve Conversion Visibility and Tracking Accuracy

✈️ As the Uzbek airline Centrum Air expanded internationally, the volume of data requiring collection and analysis increased significantly. To maintain analytical accuracy and improve the effectiveness of advertising campaign optimization algorithms, the company decided to upgrade its existing tracking and analytics system.

The CoobX and Centrum Air teams migrated the analytics infrastructure to a server-side setup, deploying Server-Side GTM on Google Cloud and implementing additional advanced analytics solutions for transmitting conversion signals.

Results:

🎯 The share of Unassigned traffic in GA4 decreased from 47% to 0.5%, while traffic source identification accuracy reached 99.5%.
🛡️ The number of recorded conversions in Safari increased by 37%.
📊 The integration of Meta CAPI with event deduplication between the pixel and the server increased the volume of transmitted conversions by 173%, while the Event Match Quality score reached 9.3 out of 10.
💳 The implementation of an extended dataLayer specification enabled the dynamic transmission of local currency and order value, allowing Smart Bidding to optimize campaigns based on actual transaction value.

The Centrum Air case study demonstrates how server-side tracking and advanced analytics can improve data completeness and tracking accuracy, creating a foundation for confident and scalable business growth.

👉 Read the detailed CoobX and Centrum Air case study on our blog: https://link.coobx.net/tFq7H4

31/07/2026

How Lay's achieved a 65% completion rate at $0.002 per view

The Lay's case study, brought to life by VIVID agency and CoobX, demonstrates how combining generative AI (Veo 3) with precise media planning in Display & Video 360 serves as a powerful complement to traditional video advertising.

Alongside classic video ads, we tested an innovative approach to content creation: leveraging Google Veo 3 and Display & Video 360 as part of our "AI + Precision" strategy.

Swipe through the carousel to learn:
🔸 How Google Veo 3 enabled the creation of a high-quality 30-second video — expanding brand capabilities;
🔸 Why major brands choose DV360 to launch video campaigns;
🔸 How AI-generated video achieved a 65% Completion Rate and an average view time of 24 out of 30 seconds — and what this means for the brand.

Find more details in the slides below! ➡️
👉🏼 More insights and cases on our website: https://link.coobx.net/Q3p5Qb

30/07/2026

Redefining Ads through Tech! 🚀
At the Programmatic & Beyond conference in Greece on, 9 July 2026, our speakers, Angelos Galanakis (Global CRO) and Yiannis Pavlakis (SE CEO) shared how CoobX is redefining digital ads by bringing together programmatic, cloud, and AI technologies.

Key takeaways for brands, media agencies, and publishers:

🔸 The Evolution: We’ve rebranded to CoobX. Same global team, now expanding far beyond traditional programmatic.
🔸 Google Marketing Platform: Leading programmatic ecosystem that combines premium media buying features and cross-platform campaigns management with precise data-driven analytics.
🔸 Google Cloud Power: Centralize, analyze, modelling data in cookieless environment and enrich programmatic algorithms with additional signals for smart value-based bidding.
🔸 Next-Gen Google Vertex AI Tools: We are developing advanced AI-products to simplify your marketing routine:

✨ CoobVox: An automated video translation, localization, and smart dubbing.
✨ CoobAir: Turning 60s+ videos into a variety of short form videos, images, text ads.
✨ CoobStudio: High-quality image and video generation from text prompts.
✨ CoobCat: Adds or removes elements from the photos and places an object into a completely new context.
✨ CoobFeed: Improving titles, descriptions and filling in missing attributes in product feeds.

The era of augmented impact is here. Want to be among the first to turn your marketing stack into an advantage? Find out more at the link: 🔗 https://link.coobx.net/XDjKin

23/07/2026

Custom bidding in DV360: How to Train Google’s Algorithm to Buy Only the Most Valuable Traffic?

The main problem with automated bidding strategies is that they can’t tell the difference between a "good" conversion and a "perfect" one. As a result, the algorithm doesn't fight for the customers who bring in the most money, but rather for the conversions that are easiest to achieve.

Custom bidding allows you to manually tune Google’s algorithm so it can distinguish simple actions from high-value purchases.

Why is it effective?

✨ Custom priorities: you assign the "weight" to each action yourself (e.g., a click – 1 point, add to cart – 10, purchase – 100).
✨ Flexible optimization: the algorithm searches for users based on average order value, margin, or brand engagement quality.
✨ ROAS growth: your budget is spent on the most profitable traffic for your business.

How does it work? You create an impression scoring script that factors in over 40 auction signals, alongside Floodlight data, Google Analytics events, and custom variables from your website.

This enables you to buy ads intelligently rather than in bulk.

👉 Read the full article on our blog: https://link.coobx.net/qPLxVM

29/06/2026

Google Marketing Platform is now even closer! 🎉

Google Marketing Platform is a unified enterprise platform by Google, offering advanced advertising and analytics capabilities for serious players who have outgrown standard advertising tools.

Did you know that Display & Video 360 provides access to premium inventory that simply isn't available in regular Google Ads? Or that Campaign Manager 360 can "stitch together" a user’s journey from watching a video on Smart TV to seeing a banner on social media and finally making a purchase through search?

At CoobX, we have been implementing premium Google solutions for brands for over 10 years. Now, we’ve gathered all that expertise in one place — Greece’s first GMP Hub.

What will you find at the GMP Hub?
🔶 Webinars from certified GMP experts, where you’ll learn about the latest trends and practical strategies.
🔶 Successful case studies of Google Marketing Platform implementation for brands and agencies.
🔶 Step-by-step guides for setting up GMP tools to maximize efficiency in your campaigns.
🔶 Product update reviews, new features, and business insights.

This is a space for marketers, media buyers, and digital agencies who want to:
✅ Work with premium Google products.
✅ Unlock a world of broader advertising and analytics opportunities.
✅ Launch long-awaited Rich Media creatives.
✅ Optimize budgets based on the real value of conversions.

Stay up to date with the latest news and features of the Google Marketing Platform!

🔗 Your guide to the world of premium marketing: https://link.coobx.net/T752nP

10/06/2026

Today, we are opening a new chapter in our company’s journey.

Admixer Advertising is becoming CoobX.

Over the years, the company has evolved far beyond advertising. Today, we operate at the intersection of media, marketing, data, AI, cloud technologies, platforms, and market enablement, helping global technologies become more accessible in emerging markets while enabling businesses to unlock new opportunities for growth.

The new name reflects this evolution and our vision for the future.

“Coob” stands for Core of Business – the place where technology, expert come together.

The “X” represents connection, new opportunities, and the intersection of technologies, markets, and people.

Together, CoobX reflects our role as an independent catalyst for business growth and digital maturity.

While the name is changing, our commitment to partners, clients, and technology platforms remains the same. We will continue working with the same focus on expertise, local support, operational quality, and long-term growth.

We are grateful to everyone who has been part of this journey and continues to move forward with us.

Welcome to CoobX. The core of next.

Read the full announcement: https://bit.ly/4vFmhp6

Address

Agiou Konstantinou 59, Marousi 151 24
Athens
5124

Telephone

+306973220507

Website

https://coobx.net/

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