06/06/2026
A fantastic and insightful World Out of Home Organization Congress in London has come to an end!
For the first time, Atrapos had the opportunity to attend this global gathering of the Out-of-Home industry. Over three days, we connected with industry leaders and peers , exchanged ideas, and gained valuable insights into the future of OOH and DOOH.
The key takeaway from this year’s Congress was clear: the future growth of OOH will be driven by better measurement, stronger data, predictive audience modelling, and the continued evolution of programmatic buying. As AI and technology continue to reshape the media landscape, OOH is becoming more measurable, accountable, and attractive to advertisers than ever before.
It was inspiring to see the industry aligned around innovation while continuing to demonstrate the unique power of OOH to connect brands with audiences in the real world.
A big thank you to the World Out of Home Organization team for delivering an outstanding event. We return to Athens with fresh ideas, valuable new connections, and excitement for what lies ahead.
Looking forward to the next WOO Congress!