NEWNESS Agency

10/09/2026

From the Aegean light to the colors of Mexico: EME ESE introduded Between Seas Anthology, two limited-edition Fabric Mists: Astypalaia & Oaxaca.

ASTYPALAIA | Bergamot, lemon and grapefruit meet neroli, jasmine and a fresh sea breeze, capturing the serenity of the Aegean.

OAXACA | Citrus and orange blossom blend with soft florals, coconut, tonka and cedarwood for a warm, vibrant scenti nspired by the colorful alleys and culture of Mexico.

A scent story for fabrics, home and memories.

25/08/2026

Armani Mare sailed into Mykonos, setting the stage for a three-day global celebration of Armani beauty

From sun-drenched moments to immersive experiences dedicated to Armani Makeup and Armani Fragrances, the experience unfolded across the island through light, elegance and connection, capturing the timeless, sensual spirit of the Mediterranean summer.

Production by

L’Oréal Luxe once again brought the Armani Mare experience to life ...

13/08/2026

Out Of Office 🏝️☀️🌊

Happy Summer for the team🐟🐱

07/08/2026

YSL Beauty Light Club 2026: an immersive experience where beauty, music and culture came together through the bold and unmistakable codes of YSL Beauty in Athens.

Across 12+ immersive content stations, guests explored the latest makeup and fragrance launches through a series of unexpected brand moments — from the pink universe of YSL LOVENUDE and the Libre Berry Crush Speakeasy to the hidden Lash Latex Studio, Black O***m Espresso Martini Bar and iconic fragrance installations.

More than 630 guests stepped inside the Light Club for an evening shaped by audacity, self-expression and the unmistakable energy of

https://youtu.be/CablFXgX6gE?feature=shared

Creative Direction, Production & Coordination

An immersive experience where beauty, music and culture came togeth...

04/08/2026

Caudalie took over the streets of Athens and Thessaloniki to celebrate the launch of its new suncare collection.

A vibrant summer activation invited guests to discover the range through product trials, interactive games and playful moments, alongside gifting and refreshing ice cream, bringing the Caudalie summer world to life under the Greek sun.

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27/07/2026

AOS in the press.

A selection of summer features from Vogue Greece Glow Magazine OneMan Queen.gr TLife and Thats Life

Discover the collection:
Athens — Ifikratous 20
Thessaloniki — Proxenou Koromila 58

And online: aosconcept.com


PR & Communications by

13/07/2026

First Stop:📍ATHENS

13/07/2026

Are you ready?

10/07/2026

VALENTINO The Born in Roma Summer Tour has arrived in Athens.

Step into a world of interactive games and discover the new Born in Roma Hair & Body Mists, created as a luminous gesture for hair and skin.

Join us on July 8 till 11 in Athens at DOT Beach Vibes and experience the Summer Tour before it continues its journey.

17/06/2026

L'Oréal Paris celebrated the launch of the new Elvive Collagen Lifter range with a takeoff into the new era of volume, transforming an industrial space into a state-of-the-art airport boarding station with custom installations that offered guests a unique “Boarding Pass to Volume.” ✈️

Guests, including content creators, actors, celebrities, and beauty enthusiasts, enjoyed an immersive night that redefined the meaning of volume and strength, elevating all the senses.

The “flight” experience was completed with a premium taste experience, highlighted by a fluffy and voluminous bar concept: curated the croissant menu, while elevated the evening with concept-inspired cocktails.

Creative & Art Direction, Production & Coordination by