NEWNESS Agency

17/06/2026

L'Oréal Paris celebrated the launch of the new Elvive Collagen Lifter range with a takeoff into the new era of volume, transforming an industrial space into a state-of-the-art airport boarding station with custom installations that offered guests a unique “Boarding Pass to Volume.” ✈️

Guests, including content creators, actors, celebrities, and beauty enthusiasts, enjoyed an immersive night that redefined the meaning of volume and strength, elevating all the senses.

The “flight” experience was completed with a premium taste experience, highlighted by a fluffy and voluminous bar concept: curated the croissant menu, while elevated the evening with concept-inspired cocktails.

Creative & Art Direction, Production & Coordination by

12/06/2026

CeraVe Skincare | For the second year in a row, we brought the CerAwards in Athens to life: the influencer skincare award show of the year.

Inspired by the glamour and energy of Hollywood and LA award season, the evening brought together creators, skincare and entertainment in a celebration of creativity, innovation, radiant skin and unforgettable award moments.

showcased how skincare goes beyond routine to become a powerful expression of culture and creativity.

Creative & Art Direction, Location, F&B, Production & Coordination by

21/05/2026

PARFOIS SS26: The Table After 🍎

The table was set in Athens for an evening of togetherness, stories, and celebration, gathering to mark the launch of the new SS26 collection.

cooltrends_ltd

Creative direction, PR and Communication, Location, F&B, Production and Coordination by

30/04/2026

29/04/2026

17/03/2026

Prada unveiled in Athens with a spectacular multisensory launch event.

Guests experienced an olfactory room centered around a glowing perfume tower, followed by a cinema-style space framed by theatrical curtains where the campaign film set the tone. The journey continued at a branded photocall area with iconic industrial glass squares. The night concluded in the main hall, where a vibrant and sophisticated party brought the launch to life.

Creative Direction, Location Scouting, F&B, Staff Management, Event Production and Coordination by

24/02/2026

Glow Magazine brought the pulse and soul of Thessaloniki to the heart of Athens at the historic Amalia 36. Through a multisensory exhibition engaging sight, sound and story, the magazine unveiled the collectible photo album “Thessaloniki: A Journey of Light”, created to celebrate its 20-year milestone with photographer .

Project Coordination:
Photos:

17/02/2026

Celebrating the opening of ARKET's first flagship store in Greece, located in the heart of Athens at Kapnikareas Square 8. The new space brings the brand’s Nordic design philosophy to life, introducing a curated retail experience alongside the ARKET CAFÉ, led by Swedish chef Martin Berg, opening in the near future.

The opening event welcomed selected media, influencers and talents to discover ARKET’s first physical destination in Greece.

PR & Communication, Media relations, Influencers and talents marketing, Event coordination and management by

04/02/2026

hosted a private dining experience celebrating 20 years of C E Ferulic, an unforgettable evening reflecting the aesthetic luxury and scientific precision that define the brand’s DNA. Selected guests experienced an evening of refined modern gastronomy and immersive sensory storytelling.

Creative & Art Direction, Location, F&B, Production and Coordination:

Catering: .club
Drinks: .gr Pinot Grigio

22/01/2026

Hello, Thessaloniki! The pop-up store is now open at Proxenou Koromila 58!

The opening in the heart of the city brought together friends of the brand, creatives, media and fashion insiders. A space where fashion, art and urban culture meet, designed to present the latest collection and signature AOS pieces through a curated, contemporary setting.

The atmosphere was enhanced by a special DJ set by Street Outdoors, set in the store window, while guests enjoyed Freixenet Cordon Negro Brut, the world’s No.1 sparkling wine, along with μ. Artisan Water.

Find AOS pop up at PROXENOU KOROMILA 58

Music: .outdoors
Drinks: &
Local partners: