NEWNESS Agency

21/05/2026

PARFOIS SS26: The Table After 🍎

The table was set in Athens for an evening of togetherness, stories, and celebration, gathering to mark the launch of the new SS26 collection.

cooltrends_ltd

Creative direction, PR and Communication, Location, F&B, Production and Coordination by

30/04/2026

29/04/2026

17/03/2026

Prada unveiled in Athens with a spectacular multisensory launch event.

Guests experienced an olfactory room centered around a glowing perfume tower, followed by a cinema-style space framed by theatrical curtains where the campaign film set the tone. The journey continued at a branded photocall area with iconic industrial glass squares. The night concluded in the main hall, where a vibrant and sophisticated party brought the launch to life.

Creative Direction, Location Scouting, F&B, Staff Management, Event Production and Coordination by

24/02/2026

Glow Magazine brought the pulse and soul of Thessaloniki to the heart of Athens at the historic Amalia 36. Through a multisensory exhibition engaging sight, sound and story, the magazine unveiled the collectible photo album “Thessaloniki: A Journey of Light”, created to celebrate its 20-year milestone with photographer .

Project Coordination:
Photos:

17/02/2026

Celebrating the opening of ARKET's first flagship store in Greece, located in the heart of Athens at Kapnikareas Square 8. The new space brings the brand’s Nordic design philosophy to life, introducing a curated retail experience alongside the ARKET CAFÉ, led by Swedish chef Martin Berg, opening in the near future.

The opening event welcomed selected media, influencers and talents to discover ARKET’s first physical destination in Greece.

PR & Communication, Media relations, Influencers and talents marketing, Event coordination and management by

04/02/2026

hosted a private dining experience celebrating 20 years of C E Ferulic, an unforgettable evening reflecting the aesthetic luxury and scientific precision that define the brand’s DNA. Selected guests experienced an evening of refined modern gastronomy and immersive sensory storytelling.

Creative & Art Direction, Location, F&B, Production and Coordination:

Catering: .club
Drinks: .gr Pinot Grigio

22/01/2026

Hello, Thessaloniki! The pop-up store is now open at Proxenou Koromila 58!

The opening in the heart of the city brought together friends of the brand, creatives, media and fashion insiders. A space where fashion, art and urban culture meet, designed to present the latest collection and signature AOS pieces through a curated, contemporary setting.

The atmosphere was enhanced by a special DJ set by Street Outdoors, set in the store window, while guests enjoyed Freixenet Cordon Negro Brut, the world’s No.1 sparkling wine, along with μ. Artisan Water.

Find AOS pop up at PROXENOU KOROMILA 58

Music: .outdoors
Drinks: &
Local partners:

14/01/2026

A multi-sensory journey where fragrance meets theatre and personal narrative — a first-of-its-kind experiential performance in the Greek market with .anthology.

EME ESE unveiled its philosophy and roots through an immersive, unprecedented performance at the newly opened METS Theatre in Pangrati. Conceived and directed by EME ESE founder Zafeiria Dimitropoulou Del Angel, in collaboration with students of the IASMOS School and guided by the principles of physical theatre, the performance explored the relationship between fragrance and identity, memory, origin, and the deep connection of the senses through speech, movement, and lived testimonies. Distinguished actors, media representatives, and selected influencers became part of a subtle and meaningful dialogue between body, language, and scent.

The experience was completed by ’s signature cocktails.

PR and Communication by

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26/12/2025

Happy Holidays from

N MCA 2K26