03/03/2026
Naming & Branding for DUSTLINE. 🏜️💨
I’m excited to share the identity for Dustline, a new Safari experience based in Kissamos, Crete.
The Challenge: Create a brand that feels as rugged as the Cretan terrain but as professional as a high-end tour operator.
The Solution: I developed the name "Dustline" to capture the essence of the journey. To support the brand, I created a suite of logo lockups designed for maximum flexibility—whether it’s embroidered on a cap, stickered on a dusty chassis, or viewed on a smartphone screen.
Design is about movement. And in Crete, the best lines are made of dust.
Thank you for the trust .