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|| BRANDING & IDENTITY ||Project: Villa Far NienteDesigner: Ground Branding AgencyArchitect: Nikos MourelosLocation: Agi...
17/06/2026

|| BRANDING & IDENTITY ||

Project: Villa Far Niente
Designer: Ground Branding Agency
Architect: Nikos Mourelos
Location: Agia Pelagia, Crete

The Concept:
A minimal identity inspired by the villa’s architecture and the philosophy of slow living. Clean geometric lines and balanced forms express calm, space, and understated luxury. A soft, earthy palette enhances the sense of stillness, creating a refined and timeless visual language.
Verbal Identity:
Poetic and minimal, focusing on simplicity, absence, and quiet luxury. A tone of voice that represents the villa’s philosophy.
Digital Experience:
A clean, slow-paced website with generous space and subtle interactions, reflecting an effortless and serene stay.
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|| REBRANDING ||Project: Rebranding for TherosDesigner: Ground Branding AgencyLocation: Malia, CreteThe Concept:Inspired...
18/05/2026

|| REBRANDING ||

Project: Rebranding for Theros
Designer: Ground Branding Agency
Location: Malia, Crete

The Concept:
Inspired by the fluid rhythm of the sea, the new identity of Theros is shaped through a single, continuous gesture. A handcrafted wave form evolves into a shell-like spiral, symbolizing the meeting point of water and shore—movement and stillness in perfect balance.

The organic linework reflects authenticity and craftsmanship, while its minimal ex*****on preserves a sense of refined simplicity.

A deep oceanic palette paired with soft contrasts evokes the freshness of the sea and the warmth of sunlit sand, forming a distinctive and immersive seaside identity.

Applied across touchpoints—from signage to textiles—the system reinforces Theros as a destination where natural beauty, sensory experience, and understated elegance seamlessly converge.

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|| BRANDING ||Project: Branding for Naxian NestDesigner: Ground Branding AgencyLocation: Naxos, GreeceThe Concept:Inspir...
11/05/2026

|| BRANDING ||

Project: Branding for Naxian Nest
Designer: Ground Branding Agency
Location: Naxos, Greece

The Concept:
Inspired by the timeless elegance of Cycladic architecture, the identity blends minimalism with soft geometric harmony. Interwoven double “N” forms create a distinctive emblem, symbolizing both the name and a sense of balance and retreat.

Clean, continuous lines echo the organic curves of arches and island forms, while the symmetry conveys calm, comfort, and understated luxury. The muted, earthy palette reflects the natural beauty of Naxos, creating a warm and inviting visual language.

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|| BRANDING & CORPORATE IDENTITY ||Project: Branding for BerrycupDesigner: Ground Branding AgencyLocation: Heraklion, Gr...
04/05/2026

|| BRANDING & CORPORATE IDENTITY ||

Project: Branding for Berrycup
Designer: Ground Branding Agency
Location: Heraklion, Greece

The Concept:
The identity is built around fluid, hand-drawn forms that express playfulness and freshness. A bold strawberry icon paired with soft, rounded lettering creates a friendly and instantly recognizable brand mark.

Vibrant and energetic, the visual language reflects sweetness, joy, and indulgence. The system extends across packaging and applications, delivering a cohesive, fun, and memorable brand experience.

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|| REBRANDING ||Project: Rebranding for Eco Home PropertiesDesigner: Ground Branding AgencyLocation: Heraklion, GreeceTh...
29/04/2026

|| REBRANDING ||

Project: Rebranding for Eco Home Properties
Designer: Ground Branding Agency
Location: Heraklion, Greece

The Concept:
The identity is built on clean geometric forms that merge architecture with nature. A unified symbol combines a house structure with a leaf element, expressing sustainability, growth, and modern living.

Minimal and structured, the design reflects professionalism and forward-thinking. The visual system extends across all applications, creating a cohesive and contemporary brand rooted in eco-conscious development.

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|| REBRANDING ||Project: Rebranding for Pefkos BeachDesigner: Ground Branding AgencyLocation: Rhodes, GreeceThe Concept:...
24/04/2026

|| REBRANDING ||

Project: Rebranding for Pefkos Beach
Designer: Ground Branding Agency
Location: Rhodes, Greece

The Concept:
The identity is built around organic forms and refined geometric lines, inspired by the natural textures of sand, sea, and Mediterranean flora. A custom monogram emerges from a continuous shape, creating a distinctive yet timeless symbol.

Calm and contemporary, the design reflects effortless coastal living and relaxed luxury. The visual system extends seamlessly across applications, delivering a cohesive and inviting hospitality experience.

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|| BRANDING ||Project: Branding for BOHOTEL MessonghiDesigner: Ground Branding AgencyLocation: Corfu, GreeceThe Concept:...
17/04/2026

|| BRANDING ||

Project: Branding for BOHOTEL Messonghi
Designer: Ground Branding Agency
Location: Corfu, Greece

The Concept:
The identity is built on clean geometric lines and a single continuous form, subtly integrating the letters of BOHOTEL into one minimal symbol.

Simple and refined, the design expresses balance, elegance, and modern island hospitality. The visual language extends across all touchpoints, creating a calm, cohesive, and contemporary guest experience.

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|| REBRANDING ||Project: Rebranding for Moraitis Moto Sales & ServiceDesigner: Ground Branding AgencyLocation: Heraklion...
14/04/2026

|| REBRANDING ||

Project: Rebranding for Moraitis Moto Sales & Service
Designer: Ground Branding Agency
Location: Heraklion, Greece

The Concept:
The new identity is built around a bold “M” form, combining the brand’s initial with the shape of road turns and continuous motion.

Clean, curved lines reflect speed, precision, and control, while the upward direction hints at leadership and quality. The result is a modern, dynamic mark that captures the energy of riding and the brand’s long-standing expertise.

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|| BRANDING ||Project: Branding & Visual Identity for AZUR All Day LoungeDesigner: Ground Branding AgencyLocation: Stali...
03/04/2026

|| BRANDING ||

Project: Branding & Visual Identity for AZUR All Day Lounge
Designer: Ground Branding Agency
Location: Stalida, Crete

The Concept:
AZUR draws inspiration from nature, calmness, and effortless flow. Rooted in a relaxed, all-day experience, the identity reflects a seamless blend of organic elements and contemporary design.

The logo and submark are built from soft, rounded forms that come together to create a stylized leaf. Earthy tones and fluid shapes evoke warmth and a laid-back, inviting atmosphere.

Across menus, print, and spatial applications, the identity maintains a cohesive language—modern, organic, and refined.

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|| BRANDING ||Project: Branding & Visual Identity for SCALA Boutique Hotel & SuitesDesigner: Ground Branding AgencyLocat...
01/04/2026

|| BRANDING ||

Project: Branding & Visual Identity for SCALA Boutique Hotel & Suites
Designer: Ground Branding Agency
Location: Agia Pelagia, Crete

The Concept:
SCALA, meaning stairs in Greek, embodies ascent, movement, and progression.

Inspired by levels and structure, the identity reflects a journey upward through refined, minimal design.

The logo’s three geometric forms abstractly represent steps, symbolizing growth and architectural clarity as well as a reference to the three siblings that inherited the family business. Clean lines and a bold palette create an elegant visual language, expressing modern hospitality with understated luxury.

Across print, signage, and spatial applications, the identity remains consistent—structured, minimal, and timeless.

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Address

Evropis 17
Heraklion
71202

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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