02/02/2026
Tommy Hilfiger Sets the Pace in Athens with Interbus
In a fast-moving city like Athens, premium brands face a familiar challenge. How do you remain visible and relevant across dense urban environments where attention is fragmented and digital noise is constant?
Tommy Hilfiger turned to transit media to bring its sport-luxe watches collection into the rhythm of the city. In collaboration with Interbus Greece, Athens buses became moving brand platforms, delivering consistent exposure at street level, where commuters, drivers, and pedestrians naturally engage.
The campaign’s visuals feature English actor Lucien Laviscount, continuing as the face of Tommy Hilfiger Watches, alongside 16-year-old Danish racing driver Alba Hurup Larsen, a rising F1 Academy talent. Laviscount expresses the collection’s refined yet sporty character, blending classic American heritage with modern performance cues. Larsen appears wearing the Demi watch, reinforcing the brand’s connection between high-performance motorsport and contemporary fashion.
By combining mobility, scale, and bold visual design, the campaign achieves extended reach, longer dwell time in traffic, and strong brand recall across multiple neighborhoods and high-density routes. Transit advertising cannot be skipped, muted, or ignored. It works continuously, delivering impact for national brands and product launches alike.
Ready to put your brand in motion? Contact the Interbus team and explore how transit media can elevate your next OOH campaign.
