Boo Republic

Boo Republic Exploring the inevitable limits of the human perception and artificial creativity. Summoned or not, The Phantom communicates, and leads assiduously.

Roaming this world in his creative paths, exploring the inevitable limits of the human perception and artificial creativity. We see him not; yet we know his virtues. We hear him not; yet we feel his tune. We meet him not; yet we see his vision. We are pilgrims, we are fans, we are no one. Summoned or not, the Phantom is present.

Υπήρχε μια εποχή, που οι επιγραφές εξυπηρετούσαν την επικοινωνία και όχι την εικόνα. Την ουσία και λιγότερο το “φαίνεσθα...
29/05/2026

Υπήρχε μια εποχή, που οι επιγραφές εξυπηρετούσαν την επικοινωνία και όχι την εικόνα. Την ουσία και λιγότερο το “φαίνεσθαι”. Όμως, άθελα ή και ηθελημένα, συνέβαλαν σε μια οπτική γλώσσα που χαρακτήρισε δεκαετίες ολόκληρες, Δημιούργησε “σχολή”, εισήγαγε επαγγελματίες στον κλάδο της επιγραφοποιίας, άφησε χώρο στην προσωπική έκφραση του καθενός μέσω των γραμμάτων, της φόρμας τους και της αισθητικης ιδιοσυγκρασίας τους. Αν η ιδέα του McLuhan ότι «το μέσο είναι το μήνυμα» βρίσκει κάπου απόλυτη έκφραση, τότε είναι στην La Machina. Σχεδιασμένη επιμελώς ατημέλητα απο το Boo και διαθέσιμη για αγορά (link in bio).

There was a time when signage existed to serve communication rather than image. Substance over appearance. Yet, intentionally or not, it helped shape a visual language that defined entire decades. It created a distinct vernacular, introduced generations of sign painters to the craft, and left room for personal expression through letterforms, composition, and aesthetic character. If McLuhan’s idea that “the medium is the message” finds a perfect embodiment anywhere, it is in La Machina. Carefully untidy, designed by Boo.

Available now at the Boo Shop - link in bio

OTF / 218 glyph count total
mono-spaced(ish)
Greek and Latin alphabets

Η La Machina σχεδιάστηκε απο το Βοο ως γραμματοσειρά-μικρός φόρος τιμής σε μια άλλη, περασμένη εποχή, όταν η τεχνική κα...
26/05/2026

Η La Machina σχεδιάστηκε απο το Βοο ως γραμματοσειρά-μικρός φόρος τιμής σε μια άλλη, περασμένη εποχή, όταν η τεχνική και η προσωπικότητα εγγράφονταν σε κάθε επιγραφή μαζί με κάθε γράμμα, καθε χαρακτήρα, ανεξάρτητως κανόνων γραφιστικής, σωστού ή λάθους. Μια γραμματοσειρά, με όλα τα λάθη και τις αστοχίες που την κάνουν περισσότερη αληθινή και διαχρονική.

La Machina was designed by Boo as a typeface — a small tribute to another, bygone era, when craftsmanship and personality were inscribed into every sign along with every letter, every character, regardless of graphic design rules, right or wrong. A typeface with all the flaws and imperfections that make it more authentic and timeless.

Available now at the Boo Shop - link in bio

GreekTypography fontself

Μια γραμματοσειρά σχεδιασμενη απο το Boo, εμπνευσμένη από τις παλιές ελληνικές χειρόγραφες επιγραφές. Η La Machina αντλε...
23/05/2026

Μια γραμματοσειρά σχεδιασμενη απο το Boo, εμπνευσμένη από τις παλιές ελληνικές χειρόγραφες επιγραφές. Η La Machina αντλεί από τη γλώσσα των επιγραφοποιών του ’70 και του ’80, μια εποχή όπου η σήμαση και το branding υπηρετούσαν πρωτίστως τη λειτουργία. Κεφαλαιογράμματη, ίσου πλάτους και στιβαρή, η La Machina είναι άμεση, γνώριμη και ανθρώπινα ατελής.

Designed by Boo Republic. Drawn from a time when signage existed to communicate before it existed to perform as a graphic design exercise. A typeface informed by old Greek hand-painted signage from the 70s and 80s. In all caps, monospaced is bold yet familiar without becoming retrospective.

Available now at the Boo Shop - link in bio

Boo Republic is honoured to celebrate two major international distinctions for the 72H Flour Line packaging design: Gold...
10/05/2026

Boo Republic is honoured to celebrate two major international distinctions for the 72H Flour Line packaging design: Gold (1st Prize) at the Dieline Awards 2026 in the Private Label category, and the Red Dot Design Award 2025 in Packaging Design.

For an independent design studio like Boo Republic, being recognized on such an international stage is an immense achievement and a strong validation of the studio’s quality, vision, conceptual thinking, and design methodology.

Being selected among so many exceptional submissions and receiving top-tier recognition from two globally respected institutions highlights the value of thoughtful, emotionally resonant, and strategically driven design.

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We are honoured to celebrate two major international distinctions for the 72H Flour Line packaging design: Gold (1st Pri...
10/05/2026

We are honoured to celebrate two major international distinctions for the 72H Flour Line packaging design: Gold (1st Prize) at the Dieline Awards 2026 in the Private Label category, and the Red Dot Design Award 2025 in Packaging Design.

For an independent design studio like Boo Republic, being recognized on such an international stage is an immense achievement and a strong validation of the studio’s quality, vision, conceptual thinking, and design methodology.

Being selected among so many exceptional submissions and receiving top-tier recognition from two globally respected institutions highlights the value of thoughtful, emotionally resonant, and strategically driven design.

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Boo Republic is proud to announce that the packaging design for the 72H Flour Line has been awarded Gold (1st Prize) in ...
10/05/2026

Boo Republic is proud to announce that the packaging design for the 72H Flour Line has been awarded Gold (1st Prize) in the Private Label category at the prestigious Dieline Awards 2026, while also receiving the internationally acclaimed Red Dot Design Award 2025 in Packaging Design.

Recognized among the most respected distinctions in global design, both awards celebrate excellence, innovation, and forward-thinking creative work from around the world. This year’s Dieline Awards competition brought together more than 1,500 entries internationally, evaluated by an esteemed committee of leading industry experts and creatives.

For all of us at Boo Republic, receiving these distinctions is both a tremendous honour and a deeply meaningful milestone. We extend our gratitude to the juries of both the Dieline Awards and the Red Dot Design Award, as well as to its collaborators and client Ergon Foods S.A., together with the in-house team members, project managers, and creatives who contributed to bringing the project to life

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Bold, handmade-style typography completes Velomont identity, adding a crafted, tactile quality to the brand — premium, y...
10/05/2026

Bold, handmade-style typography completes Velomont identity, adding a crafted, tactile quality to the brand — premium, yet warm and approachable. The expressive letterforms echo the comfort of the drink and reinforce Velomont’s artisanal character. The result is a packaging system that feels cohesive yet playful, refined yet personal — a brand that doesn’t just sit on the shelf, but invites you in.

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Clear, striking, and impossible to overlook. At the core of Velomont's visual language is the key illustration: a mug fi...
10/05/2026

Clear, striking, and impossible to overlook. At the core of Velomont's visual language is the key illustration: a mug filled to the brim with hot cocoa. Every cup is uniquely decorated, from funky graphic patterns to floral motifs and clean stripes, celebrating self-expression. The idea is simple and universal: we’re all different, yet we share the same love for a comforting cup of cocoa. Velomont becomes the ritual that brings those personalities together.

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For Velomont premium drinking chocolate, we designed a packaging system that mirrors the richness and expressiveness of ...
10/05/2026

For Velomont premium drinking chocolate, we designed a packaging system that mirrors the richness and expressiveness of the drink itself. This is cocoa with presence. Indulgent, confident, and unapologetically bold. The range features four distinct flavors: Classic, Bitter, Hazelnut and Sugar Free — each made with over 35% cocoa.

To ensure instant recognition on shelf, each flavor is defined by a strong, singular color: red, blue, green, and purple.

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With 50 years of history, CITY Hotel is more than just a hotel. It is a part of the center of Thessaloniki. For some, it...
09/05/2026

With 50 years of history, CITY Hotel is more than just a hotel. It is a part of the center of Thessaloniki. For some, it is a landmark point of reference; for others, a less significant building. Yet it remains a familiar element of Komninon Street. We extended this idea to the city itself. Thessaloniki is not only its landmarks, monuments, and attractions. It is the places locals love, remember, and move through. It is the hangouts and the people who inhabit them. It is the faces and figures of the city. The small details in buildings, shops, and streets that make it memorable and beloved.

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Address

4, Kriezotou Str
Thessaloníki
54645

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

Telephone

+302310840567

Website

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