20/05/2026
Most impact orgs publish blogs the way e-commerce brands do: often, optimized for traffic and scaled for reach.
But the readers who shape your future aren’t browsing like consumers.
They’re funders, program officers, partners, and journalists reading to understand who you are.
Your blog is one of the strongest credibility tools you have. It just has to be built for the right reader.
We asked Nina what her thought process looks like when she writes a blog post, and she shared 3 questions she always comes back to.
These questions remind us that the best blogs aren’t the ones with the most traffic, they’re the ones written for a real reader, that say something true about who you are, and that you’d still be proud of six months later.
Have you read some of our blogs? What’s your favorite one so far? We read you in the comments!