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Sunflower Communications

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Sunflower Communications

We are a storytelling agency bringing heart and soul to communications.

06/08/2026

August is an odd stretch on the calendar - half still summer, half already bracing for the fall push.

For many impact organizations, it is also one of the only stretches of the year without deadlines crowding every week. This is the perfect time to assess where your organization’s communications stand right now, before September’s calendar closes back in.

Most teams can say their communications materials look good, but not many can confirm the message behind those materials is just as strong.

That gap, between the quality of impact and how clearly the world understands it, is hard to catch from the inside and expensive to carry into next year’s asks.

Most teams don’t question this until a funder relationship has already gone quiet.

So before the fall push begins, answer this: what tool are you using right now to know how your communications stand?

29/07/2026

An organization that adopts AI without thinking about data, consent, and the people its work touches is being careless rather than principled. However refusing to adpot these tools entirely is also not a strategy.

Nina’s latest piece names something happening across the sector right now: opting out of AI gets treated as the more principled choice, when really it isn’t. Skipping AI isn’t the same as protecting people’s data or getting real consent. The organizations doing this well aren’t avoiding the tool, they’re building policy around it.

Read the full piece, comment “AI” and we’ll send you the link, or find it in our bio 🌻

22/07/2026

“””Refusal feels like protection, but it’s closer to a withdrawal, and the cost lands on the people the mission exists for.”” That line is from this week’s blog, and it’s why our team has invested real time in learning how to bring AI into our daily systems instead of opting out of it.

Nina runs an AI notetaker in every meeting because ”there is so much gold in your transcripts and without the notetaker, you’re missing out on it.” Lindsay leans on AI for meeting recaps because it makes her “a better listener in the moment and a better collaborator afterward.” Laura has automated repetitive weekly tasks, saying once the setup is right, ”everything flows with so much ease.” And Juliana drafts emails right inside Gmail with Claude, editing something that already “sounds like you instead of starting from scratch.”

Have you started using AI at work? Would love to hear your favorite tools! We will read you in the comments.

And if you haven’t read Nina’s blog yet, comment “OVERHEAD” and we’ll send the full blog straight to your DMs, or check the link in our bio. 🌻

15/07/2026

"I find it harder to call myself creative than to call myself professional."

We put that on the screen at our fourth Creative Tension roundtable in June, co-hosted by Nina and Nora DiNuzzo of Pitcher, and a good share of the room agreed with it.

Most of the people at that roundtable run programs, write proposals, and hold coalitions together, work that requires solving problems with no obvious answer, and still the word "creative" felt like it belonged to someone else.

Nina and Nora just published a blog that picks up where that conversation left off, looking at what happens when an organization decides creativity belongs to the comms team and everyone else is just doing the operational work.

The World Economic Forum ranked creative thinking the second most in-demand skill among employers worldwide, which makes it a strange thing to hand to a few people and call covered.

This piece makes the case for spreading that capacity across the whole team instead, and what changes for an organization when it does.

Read here:https://www.sunflower-communications.com/blog/creativity-is-not-a-department?utm_source=facebook&utm_medium=social&utm_campaign=creativity-not-department-jul-2026

13/07/2026

Six years of Sunflower. The best way to celebrate is to let the team tell you why they love it here, in their own words. Swipe through, and meet the people who make the work what it is.

Happy birthday to us! 🌻

13/07/2026

Six years of Sunflower. The best way to celebrate is to let the team tell you why they love it here, in their own words.

Swipe through, and meet the people who make the work what it is.

Happy birthday to us! 🌻

08/07/2026

82% of impact orgs are already using AI. Only 24% have a policy governing how they use it.

That’s a lot of teams making calls about a new tool without any shared sense of what’s off-limits and what isn’t.

So here’s a real question. Is your org holding back on an AI policy because you’re being careful about your values, or because nobody’s had the time to sit down and write one?

We just published a new piece looking at that question, and it traces the same hesitation back to how this sector treated the internet, and later social media.

Comment ”POLICY” and we’ll send you the link 👇

01/07/2026

A client came to us wanting a new website, with a budget that couldn’t stretch to a developer, so we suggested they build the first version themselves with AI.

They hesitated and pushed back on the suggestion.

We see this everywhere in the sector right now, denial around using AI dressed up as caution or integrity.

But not adopting tools is keeping our sector small and our impact limited.

This month we’re pulling that thread, and we’re releasing a full blog on it next week, so stay tuned.

What’s really holding your team back from using these tools: values, overwhelm, something else entirely? Tell us in the comments.

25/06/2026

Yesterday’s Creative Tension Roundtable was our 4th, and one of the most engaging conversations we’ve had yet.

The room stretched from Mexico City to Chicago to San José to Barcelona. People talked about zentangle, ceramics, collaging as a kid, and a seven-year-old who described a cloud as a dragon whose tail is chopped up into sushi pieces.

Nora DiNuzzo said something the room recognized immediately: when your professional identity swallows your whole identity, you stop knowing what else you like to do.

We also left with something the room couldn’t fully resolve: whether AI is creating more space for creativity, or taking it away. The answer depended on whether you’re using it as a launchpad or a replacement.

Thank you to everyone who showed up! We loved taking the time to talk about creativity and its relevance to our professional careers.

We’ll be hosting more roundtables in this series, so please sign up for our newsletter to be the first to hear about the next one. (link in bio)

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