Fragmento Design Studio

Name: Fragmento Design Studio
Address: Guatemala City, GT
Telephone: +50258057036

Casa
Guatemala
Guatemala City
Fragmento Design Studio

A design team of one!

25/05/2026

Spoiler: we never deliver the first photo we take. 🔥📸
The raw is just the starting point. The edit is where strategy kicks in. Color, light, contrast, consistency with your brand, all of that happens in a process the client never sees... until they see the result.

That’s production photography. And that’s exactly what we do.

05/05/2026

The beautiful chaos of a production day. 🎥
Moodboard approved ✓ Light on point ✓ Coffee in hand ✓ .gt in their element and we were all in.

04/05/2026

We don’t do generic merch. Every line is hand-drawn, every color is a choice, every letter was made from scratch. Because the best merch doesn’t scream brand, it whispers identity. And yours deserves something that actually means something. 🍋🍓🍇

Brand:

22/04/2026

ahora tiene una identidad que habla tan fuerte como el mercado que representa. 🪙🌱📉

En este proyecto trabajamos:
✶ Logotipo
✶ Naming
✶ Identidad de Marca
✶ Estrategia y plantillas para uso en Redes Sociales
✶ Creación de contenido
✶ Diseño de página web (actualmente en construcción)

Una marca que conecta agentes, mercado e inversionistas desde una propuesta visual contemporánea, institucional y con carácter.

16/04/2026

This week in templates ❤️‍🔥 Different brands, different energies, different visual languages.

✶ templates with strategy
✶ visual systems with personality
✶ photography, type, textures, gradients and graphic resources working together
✶ each one designed to feel aligned, distinctive and ready to communicate

Which one’s your favorite?

15/04/2026

Most brands refresh. .ch just bloomed! And we are so excited to show you!🪻 A clearer mark. A sharper eye. A ritual, built to last.

Rebranding isn’t a new logo.
It’s a new language.

New typography. New color palette. A visual system that actually means something, built around your brand’s real identity, not just what looked good five years ago.
It’s a communication strategy backed by creative direction: product photography, lifestyle imagery, packaging, the whole world your brand lives in.

A rebrand is a full reset of your brand’s essence. And when it’s done right? People don’t just notice. They feel it.

Swipe ☞ there’s more where this came from.

14/04/2026

Not just what it looks like. How it lives, how it feels, how it’s experienced.

✶ Product photography for clarity and detail
✶ Lifestyle photography for context and emotion
✶ In-store moments that bring the brand to life

A complete visual system that turns products into experiences.

13/04/2026

Hot take 🔥La mayoría de negocios tiene un logo. Muy pocos tienen una marca. There’s a difference and it changes everything.

✰ The Logo vs. The Brand ✰

The logo is the entry point: it’s what catches the eye. But it doesn’t build trust, loyalty, or connection on its own.

The brand is everything behind it. It’s your personality, your positioning, your promise. It’s what makes people come back, and bring others with them.

A great logo without a brand is just a pretty shape. A great brand can exist even with a simple logo.

Swipe to see the difference → and stay a while, there’s more where this came from.

09/04/2026

is not just golf... 🏌️it’s a whole
experience 1 built around precision, data, and consistency in every swing.

Esto fue lo que construimos:
* logotipo + personaje que le da vida a la marca
* conceptualización completa de la línea gráfica
* manual de marca
* plantillas de redes sociales
* aplicaciones de marca

Una marca pensada para verse cool, pero sobre todo para sentirse real.

Dirección

Guatemala City

Teléfono

+50258057036

Página web

http://www.fragmentodesign.com/

Notificaciones

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