Kindred

Kindred Kindred will accelerate your growth in APAC, Greater China, Japan & beyond. They create human-centric brands for a digital world.

More than a digital agency, they're good at storytelling too. Stay up to date with the latest digital trends with Kindred. Kindred build human-centric brands for a digital world. Backed by data-science, we place the user at the centre of our digital strategies. We build a compelling user-centric narrative, connecting your brand with new customers around the world, influencing them during key momen

ts. Stay up to date with the latest advice on how you can accelerate your growth in Asia Pacific and beyond.

17/02/2026

The Fire Horse just arrived for the first time in 60 years. Happy Lunar New Year to everyone celebrating, and to everyone else, you’re going to want to pay attention to this one!

The Fire Horse is famous for its raw speed, ambition, and intensity.

And we can already feel it. Across the region, brands are moving fast, scaling into new APAC markets, chasing growth and pushing harder than ever. We love that energy. It’s what gets us up in the morning.

We’ve noticed that the brands that really thrive in Asia Pacific also have clarity and understand nuance. Singapore isn’t Shanghai. What resonates in Tokyo might not land the same way in Jakarta. Getting that right matters even more than getting there first. Speed is the engine. Clarity is the steering wheel.

Here’s to a fast and focused Year of the Fire Horse.

Kung Hei Fat Choi from the team at Kindred! 🧧

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