Welvermind

11/12/2024

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for those who wondered, we’re still thriving and more vibrant than ever.

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Amidst a year filled with projects, our updates have been infrequent but purposeful. We’ve poured our heart and creativity into exciting endeavors. As the year ends, we’re deeply grateful for your support and can’t wait to reveal what we’ve been crafting!

But first, allow us a moment to reintroduce ourselves, for those who might be curious. In a world where the ordinary is often too familiar, we choose to stand apart.

Never mind the rest. This is .

We’re a [hybrid creative & branding] one-stop-shop for your next project, from creative & art direction, visual design, commercial and video creation & production, you name it.

05/07/2023

Recent Music Video Project with Seasons for Change
Directed by Andrew Lau & Jason Tsang
// Try To Move On // Won’t Let you. //

You Are Your Own Worst Enemy.
You’re Competing with No One, but Yourself.
Only you could let yourself go.

Try to move on - your mind won’t let you.

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Full Case Study at Behance:
https://www.behance.net/gallery/171224619/Seasons-For-Change-Move-On-MV

Connect with Seasons for Change:IG: http://instagram.com/seasonsforchangeFB: http://facebook.com/SeasonsforChangeTW:https://twitter.com/Seasons4ChangeA proje...

02/01/2023

Recent visual design project for The Flashback by Welvermind
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Chapter 3 - The Way I Die feat. Alice from Meovv
#一首關於死亡的詩

“When you learn how to die, you learn how to live.”

The Way I Die, the 3rd single from INNER SELF, is OUT NOW on Spotify, Apple Music, Bandcamp, YouTube Music and more.

Listen now: https://bit.ly/3X1d35o

// 一首以死亡為題的詩

一場關於終結的思想實驗 //

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Song written by Season Chan from The Flashback
Song arranged by The Flashback
Produced, Mixed & Mastered by Kelvin Lee from Music is Water Studio
Vocals: Season Chan & Alice from Meovv
Guitar: Season Chan
Percussion: Max Ng
Bass and synth: Mouse Tam
Harmonica: Ming Chan
Glockenspiel: Ian Cheung
Synths and keys: Season Chan & Ian Cheung

Cover artwork designed by Jason from The BrainFart by JT / Welvermind
MV produced by Good Good Creative

#閃回樂團

27/10/2022

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Visual Voices | Brand Strategy & Identity Design | (iii.)
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Brand strategy & visual identity system created for Visual Voices , a photography studio based in Hong Kong specialising in producing minimal, artistic & commercial photography. Founded by the chief photographer Winnie Yeung, Visual Voices has the philosophy to embrace the power of imagery, let the visual voices.

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Agency:
CD + AD: Jason Tsang
Graphic & Motion Design by Jason Tsang & Hernan
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welvermind.com

26/10/2022

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Visual Voices | Brand Strategy & Identity Design | (ii.)
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Brand strategy & visual identity system created for Visual Voices , a photography studio based in Hong Kong specialising in producing minimal, artistic & commercial photography.

With the aim to consolidating and visualising the brand impression of minimalism, Welvermind has been worked closely with the team as the brand design consultant on crafting the branding, including brand strategy development, visual identity, applications and a series of booklet designs.

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Agency:
CD + AD: Jason Tsang
Graphic & Motion Design by Jason Tsang & Hernan
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welvermind.com

26/10/2022

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Visual Voices | Brand Strategy & Identity Design | (i.)
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Brand strategy & visual identity system created for Visual Voices , a photography studio based in Hong Kong specialising in producing minimal, artistic & commercial photography. Founded by the chief photographer Winnie Yeung, Visual Voices has the philosophy to embrace the power of imagery, let the visual voices.

Taken the initial letter “W” of the founder as the foundation of the core logo concept, the letter W is further divided into two letter V, which literally is the abbreviation of the brand name. Simply surround the designed letter "W" with a circle to denote as the focal point of an imagery, the icon is made to be bold and classy, which echo with the brand philosophy of make everything as simple as possible, but not simpler.

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Agency:
CD + AD: Jason Tsang
Graphic & Motion Design by Jason Tsang & Hernan
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welvermind.com

26/07/2022

daap | Visual Identity | (ii.)
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㗳 [daap1] | Daap-finition: All about taking time to experience taste. The more you daap, the deeper you get.
Behance: https://www.behance.net/gallery/138231103/daap

Address: G/F, 20 Wing K*t Street, Central, Hong Kong
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Agency: Welvermind
CD + AD + D: Jason Tsang
Food Photography: Alfred Hui

Award: Honorable Mention in DNA Paris Design Awards 2022

08/07/2022

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daap | Visual Identity | (i.)
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Located in Central, Hong Kong, daap offers creative and fusion dishes, and takes a good balance to craft a brand new tasting experience. Like the story behind the name “daap” , which comes from the pronunciation [daap1] of the Chinese character "嗒" that refers to the process of experience taste.

Based on the concept of tasting and experiencing, Welvermind has crafted a minimal visualization with the art direction of using gradient to develop the whole identity system. When the color slowly changes, that is exactly where the beauty of gradient is, what’s more that also echo with the core value of daap that taste changes accordingly and gradually while experiencing.

Following the direction of minimal yet playful & cheesy, content-wise, Welvermind has consolidated a brand tone with a set of wordplay to bring up the brand’s DNA of combing local & cultural context. From the daap-finition to the daap-ness & daap-th,that linguistic approach daap-finitly bring readers back to the core brand idea.

The more you daap, the deeper you get. It’s all about the daap-th.

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Agency:
CD + AD + D: Jason Tsang
Food Photography: Alfred Hui

Client: .hk

Award: Honorable Mention in DNA Paris Design Awards 2022

07/07/2022

椒椒相見 Double Chilli | Visual Identity | (ii)
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Life is all about how spicy you can take. When a chilli’s not enough, why not go for a Double Chilli?
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Behance: https://www.behance.net/gallery/143705997/-Double-Chilli

07/07/2022

椒椒相見 Double Chilli | Visual Identity | (i)
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Life is all about how spicy you can take. When a chilli’s not enough, why not go for a Double Chilli?
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Behance: https://www.behance.net/gallery/143705997/-Double-Chilli
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椒椒相見 Double Chilli, launched in Hong Kong during the spicy-hot summer of 2021, offers the most authentic Sichuan cuisines. Unlike any other traditional Chinese restaurant, Double Chilli, with the homophone wordplay Chinese naming, has clearly set a statement of boldness of being extraordinary.

Welvermind projects the brand’s playfulness further, louder and spicier by crafting a set of authentic visual identity & art direction.

Thinking Double Chilli as a hybrid intersection lies within the contrast of the modernised funkiness versus the traditional spiciness; the brand experience has been introduced as a time capsule spicy journey, where Double Chilli is the entrance of where it all begins. A vibrant graphic of the ancient Chinese door with handles & decors has been created, and applied as the brand key visual. The highly-saturated art direction aims to maximise the cheesy impression by transforming all the classic design details into its simplest form.

To strengthen and achieve a cohesive brand image, we have extended the brand visual identity to both digital and print applications including stickers, signage, t-shirts, menu, leaflet, packaging and to the digital templates.


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Designed by Welvermind
AD + D: Jason Tsang

20/06/2022

Empowering You Everyday ft. 193, 肥仔@ Error & 咖哩
Microsoft Product Launch Campaign for Laptop Studio & Surface Pro 8.
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Case Study on Behance:
https://lnkd.in/daCcsvtW
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Credit:
Starring | 193, 肥仔@ Error & 咖哩

Creatives | Welvermind
Directors | Andrew Lau , Jason Tsang
Assistant Director | Dicky Chang
Art Director | Eunice
Art Assistant | Naz, Tammie
Copywriting | Wilson
MUA (on Kelly) | Sa


Producer | Dicky Chang
Production | Hanson, Ben


DOP | Lock Gor

Camera Assistant | Hui Tung, Kwong Wing
Gaffer | Tim
Lighting Crew | Cho, Kin
Soundman | Cage, Angus


Editing | Welvermind

VFX & Retouch | Wai Wai Wai Studio

Still Photographer | Fan Kar Long

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#193

03/02/2022

Proud to be featured with our project 60 Days Of Discovery
Merit in Communication Design
DFA Design For Asia Awards | DFA Awards