08/08/2025
We love to tell stories for our brand, especially about the unsung heroes. Honor may not be the leader in the phone category, but in the face of strong competition from Samsung—who just launched their flagship flip phone—we need a different approach to showcase the superiority of our key features: the world's thinnest flip phone, the longest battery life, and the strongest hinge design.
Strategically, we are targeting traditional bar phone users and debunking myths about foldable smartphones through a melodramatic courtroom showdown, blending hard facts with entertainment value. To create engaging talking points on social media, we are bringing back Linda Chung to pair with our HONOR ambassador, Raymond Lam, who recently sparked social discussion with her cameo at his concert. By tapping into pop culture and cherished memories, we aim to unveil new possibilities for foldable phone technology.
