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21/11/2012

Share Button on Facebook Mobile Site //

Facebook plays a much more important role in online marketing nowadays. Marketing on Facebook has become a crucial part of online marketing mix. Different kinds of Facebook marketing applications are needed to deal with the keen marketing war. The new update may help marketer with it.

Facebook has introduced a Share button to its mobile application. You can now use the Share button on News Feed stories from your phone, no matter you are using the Facebook as an application in Android, iOS or the mobile web site. This gives people a convenient and fast way to share stories with friends from their mobile phones, just as they can from their computers.

The Share button shows up on newsfeed posts alongside Like and Comment buttons. It lets users post links or photos to their own profiles. Like the desktop version, the application version can choose to share with specific friends or groups. It surely helps marketers with Facebook marketing applications. As users can now easily share stories even on their mobiles, more users of Facebook can be reached, and the advertising power will then be strengthened.

If you want to generate more noises and reaches of your brand page, do make more interesting, meaningful and specific content to your page in order to make users share it with their friends. /

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08/11/2012

Facebook EdgeRank Changed. Did Your Strategy Follow?//


In order to satisfy the stockholders of Facebook, this social media platform has continuously updated interfaces, types of ads and this time, EdgeRank, the algorithm of how feeds being ranked in your Facebook news feeds. This is obviously Facebook marketing strategy has changed from focusing on users to focusing on profit. Did your companies’ marketing strategies follow?


A small organization called Charity Engine has been recruiting volunteers in Facebook for more than 3 years. They found out that after the new ranking algorithm was out, 99.7% of their friends are not reached with Charity Engine’s daily feeds. They recently decided to change their marketing strategy that instead of solely using Facebook, they announced that Google+ is also on. Unfortunately, as they announced it in Facebook, not many friends could read them.


Small organizations and companies suffered in this change, while those advertised pages got advantages. 20% more reaches will be the result for those with advertisements than those without. Obviously, if you want your Facebook marketing strategies still be effective, advertisements should be now considered. After all, none of us would like the fact that 30 fans are reached with our feeds, while the fans base is 10000. /

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06/11/2012

Would Facebook fans pages be changing soon? //

Facebook has changed the fans page interface into "Timeline" for more than a year already. The interface has undoubtedly improved the user experience. The timeline of the Facebook fans page shows information in a clear way while the older version hid the history of the company in contrast. However, the 2-column-design of fans page needs users turning their heads as feeds appearing in both columns. Facebook has spotted out this problem, worked on it and recently they made a beta testing interface on pages.

The biggest change of the interface would be adjusting the 2 column design. Feeds would only be shown in the left column in order to eliminate the confusing problem. Width of the left column will be enlarged for sufficient space. On the right hand side there would be modules like "Recent Activity", "Friends", "Places" and other Open Graph Apps. In the beta testing, the right column became empty space after showing every module. Would it be another place for advertisement for Facebook fans pages? According to recent action of Facebook, I will not say this is impossible. /

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30/10/2012

Social Media Marketing Drives you Revenue //

You can never imagine how social media platforms benefit your business. Every business now put effort into social media marketing, as they have realized that online community plays a more important role nowadays that you didn’t expect. Eventbrite offered data in terms of cold, hard cash benefits of “sharing”. On average, every time someone shares an event, it drives some 25 HKD in additional revenue to the organizer, while Facebook drives the most, which is 32 HKD per share. Also, 17 additional visits on average will be driven back to event pages and Twitter drives the most, around 33 visits. Can you see the power of social media marketing? Indeed, you have to think of some strategies to generate more traffic for your page.

You can tell from the data mentioned above that how shares drive revenue. Social media platforms provide an easy way for people to share about products they like, discount sales of a shop or comments towards a company. So you have to put some efforts into social media marketing strategy as it can now easily affect you brand image. With the continued expanding user base, do think of promoting you business on social media platforms with lower cost and higher effectiveness, when compared to traditional advertising. /

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26/10/2012

Benefits of Online Marketing //

Are you still marketing your business offline? Have you joined in with the online marketing world? If the answer is no, I am afraid your company may face a little bit trouble, in the long term.

Nowadays, people realize how online marketing benefits their businesses. Facebook has released its earnings report on 23rd October. With 1.1 billion active users, 14% of total advertisement revenue of Facebook from Quarter 3 2012 came from mobile advertisements, which is about $USD 150 million. You can tell from this figure that many of your competitors are doing something that you haven’t tried – marketing their businesses online to get the first mover advantage... /

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19/10/2012

Email Marketing with Facebook //

Usually emails are collected when ones had subscribed an e newsletter or white paper of websites. Now we have another way to make good use of them. Facebook recently released a function which can specifically target certain people, as long as you have their personal emails linked with their Facebook accounts. This function, or what they called "Custom Audiences", could let you insert clients' emails directly as part of your target audiences in Facebook advertising campaigns.

There would be many ways to make good use of "Custom Audiences". For example, retargeting could be done effectively by exposing advertisements to subscribers, or exclusive messages could be delivered to the chosen audiences through sponsored stories. No matter how it is used, it is undoubtedly that marketers could now do a real "direct sales". /

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12/10/2012

Be part of your own SEO campaign //

When you pay to SEO firms, you expect them to build more traffic for your site, help you to monitor your page to gain more presences, and increase your own ranking on search engines. Although they are not experts in every industry they represent, they can give you great results because they can dedicate the time and resources needed to help you move ahead. But, they are not lawyers and doctors, you cannot expect them to write intelligently and accurately on criminal law and plastic surgery. They can help you find out any sustainable liking opportunities, but only you can make the materials which represent your business high quality.

Supply your SEO firm with a couple unique articles per month. You can explain any aspect of your business. If you don’t have enough time to generate entire articles, just offer your SEO manager as much information as you can, to give them a basis on which to start their content generation. If you are not able to offer any help to develop the content, make sure you spend time reviewing the content, at least. In addition, your SEO firm may ask you to participate in activities that may require a little investment like linking to your industry related networking. But by investing this little bit of extra money and time, you could greatly supplement the SEO firm’s efforts in increasing your rankings.

Contributing as much unique content as you can and investing your time and a little bit of extra money can bring you positive and sustainable SEO results. Be part of your SEO campaign! /

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