28/07/2026
【Say YUP to life】
When we first introduced the name JC YUP for the Hong Kong Jockey Club Charities Trust, our belief was simple: when young people are given the opportunity to discover their strengths, recognise their Proud Moments, and build self-confidence, they become empowered to say “YUP” to life.
Today, we are proud to see that belief in action.
As the first phase concluded, our founder Vincent Tsui mentored 16 students—guiding them to reflect on their Proud Moments, shape meaningful stories, and built the confidence to share on stage. Vincent also facilitated a thoughtful dialogue with Winnie Ying, Head of Charities at The Hong Kong Jockey Club, alongside our NGO partners—exploring the role of confidence in driving positive youth development.
We believe ‘Marketing for Good’ goes beyond communication. It is about creating ideas that inspire action, unlock potential, and contribute to lasting social impact. We are proud to have contributed to empowering more young people to say “YUP” to life.
