Oxygn Limited

07/01/2025

工作提醒/JOB ALERT
我们正在寻找真正的 KOL、KOC 和内容创作者加入 Oxygn® 团队。
我们正在寻找普通话流利（英语优先）的 KOL、KOC 和内容创作者来构建我们以健康为中心的平台。你真的对健康感兴趣吗？您是否喜欢自然健身、户外探险、旅行、健康食品、探索最新的个人护理产品（化妆品和护肤品）？如果您对以上任何一项的回答是肯定的，那么您可以加入我们的团队，并因您的内容创作创意而获得丰厚的回报。我们提供透明的流程，使我们的 KOL、KOC 和内容创作者能够与各种类别的顶级品牌合作。
要求：
必须具备对中国社交媒体格局的扎实工作知识
例如微信、微博、小红书等。必须愿意遵循品牌指令和指南。
申请方式：
简单描述您的经历并提供一段 30 秒的您在镜头前讲话的视频，并附上音频。连同简历/履历
发送至：[email protected]，收件人为王宇女士 通讯总监
We seek authentic KOLs, KOCs, and Content Creators to join the Oxygn® team.
We are looking for Mandarin-fluent (English a bonus) KOLs, KOCs, and Content Creators to build out our wellness-focused platform. Are you genuinely interested in wellness? Do you naturally enjoy fitness, outdoor adventures, travel, healthy foods, and exploring the latest in personal care products (cosmetics and skincare? If you answered yes to any of the above you may be able to join our team and be well rewarded for your content creation creativity. We offer a transparent process that allows our KOLs, KOCs, and Content Creators to work with top brands across a wide variety of categories.
Requirement:
Must possess a sound working knowledge of China’s social media landscape
Eg. WeChat, Weibo, Little Red Book, and then some. Must be open to following brand directives and guidelines.
To Apply:
Simply describe your experience and provide a 30-second video of you speaking on camera with audio. Along with a CV/resume
Send To: [email protected] addressed to Ms. Wang Yu Communications Director

05/01/2025

降低血糖峰值的饮食技巧
降低血糖峰值的饮食技巧：回生后食用淀粉类食物 这意味着：淀粉类食物，例如土豆或米饭，当你烹饪并立即食用时，几乎所有的淀粉都很容易被我们的消化酶分解成葡萄糖，而所有的葡萄糖都会迅速进入我们的血液。这就是为什么这些食物会使血糖升高这么多的原因（见下图）。 但是，如果你煮米饭、土豆或任何其他淀粉类食物，然后将它们冷却一夜，最好放在冰箱里，一些淀粉就会变成不同的结构。它将成为我们所说的抗性淀粉。我们之所以称之为抗性淀粉，是因为这种淀粉现在具有抗消化性。我们的消化酶无法分解它，葡萄糖被困在淀粉中，无法被我们的血液吸收。 换句话说，一些高度易消化的淀粉变成了纤维，留在胃肠道内，成为肠道细菌的食物。这可能有一些额外的好处，但我们在这里主要关注的是，经过这种回生过程并因此含有一些抗性淀粉的淀粉类食物比未经过回生的淀粉升高血糖水平的程度要小。冷却后的淀粉类食物的血糖反应可能比烹饪后立即食用的相同食物低 20% 到 40%。 只要稍加计划，你就可以轻松利用这一策略，例如，当我煮土豆时，我几乎总是多煮几个，将它们放在冰箱里过夜，然后第二天做土豆沙拉或煎土豆。米饭也是一样，第二天可以很好地用来炒菜。试试看。

05/01/2025

以下是三种可能为 2025 年的健康结果带来巨大推动力的健康趋势，以及将它们融入日常生活的技巧：

1. **个性化营养**：
- **实施**：
- **基因检测**：考虑进行 DNA 测试，以了解与营养相关的遗传倾向。
- **食物日记**：记下食物日记，记录不同食物给您带来的感受；使用这些数据调整您的饮食。
- **咨询专家**：与营养师合作，营养师可以根据您的特定需求和目标制定个性化的膳食计划。

2. **正念和数字排毒**：
- **实施**：
- **日常练习**：每天留出 5-10 分钟进行正念练习，例如冥想或深呼吸练习。
- **安排休息**：在一天中建立“无科技”区域或时间，将设备收起来，以便更专注于当下。
- **自然沉浸**：定期在大自然中散步或花时间在户外，远离屏幕，重新融入环境。

3. **整体健康整合**：
- **实施**：
平衡的日常生活：创建一个包括体育锻炼、脑力锻炼（如拼图或阅读）和情感护理（写日记或治疗）的整体日常生活。
探索替代疗法：为了共同解决身心健康问题，尝试将瑜伽、针灸或芳香疗法等做法融入您的日常生活中。
社区参与：加入专注于整体健康策略、促进社会联系和共同责任的健康团体或课程。

通过将这些趋势融入您的日常生活，您可以增强整体健康，并努力在 2025 年前实现更健康、更平衡的生活方式。

25/09/2024

https://mp.weixin.qq.com/s/URWoIUh6loXqC7UaKMbCcg

25/09/2024

如果您正在遵循生酮饮食，以下是 5 种蔬菜，它们可以帮助您燃烧脂肪，同时帮助您减少炎症。

24/03/2024

Wellness tech is on the rise in China for several reasons, reflecting the changing attitudes and behaviors of Chinese consumers towards health and well-being. Here are five key reasons:

1. **Rising Health Consciousness**: Chinese consumers are becoming increasingly health-conscious and are actively seeking ways to monitor and improve their well-being. The adoption of wellness tech allows them to track their fitness levels, monitor their diet, and make informed decisions about their health.

2. **Technological Advancements**: The rapid advancements in technology have made wellness tech more accessible and user-friendly. With the proliferation of smartphones and wearables, Chinese consumers have easy access to a wide range of wellness apps and devices that cater to their specific health needs.

3. **Urbanization and Sedentary Lifestyles**: As more Chinese people move to urban areas and adopt sedentary lifestyles, there is a growing need for wellness solutions to combat the negative effects of a lack of physical activity. Wellness tech provides convenient ways for city dwellers to stay active and maintain a healthy lifestyle.

4. **Government Support**: The Chinese government has been actively promoting health and wellness initiatives as part of their national agenda. This support has encouraged the development and adoption of wellness tech solutions, making them more prevalent in the market.

5. **Rise of Online Health Communities**: Online health communities and social media platforms have become popular in China, creating a space for consumers to share health tips, seek advice, and engage with wellness influencers. This trend has contributed to the increasing demand for wellness tech that can enhance their online health and fitness experiences.

In conclusion, the rise of wellness tech in China reflects a shift towards a more health-conscious society that values convenience, technology, and community support. Chinese consumers are embracing digital solutions to improve their well-being, indicating a promising future for the wellness industry in China characterized by innovation, personalization, and connectivity.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

22/03/2024

We've said time and time again that there seems to be no stopping China's love affair with meat 🥩 🥩. This 2023 report from McKinsey & Company is consistent with our findings over the years. With 57% of Chinese consumers being regular meat eaters, there seems little in the way to prevent this figure from going even higher in the coming decades.
Chinese consumers place a strong emphasis on food safety and taste when it comes to their meat purchases. The simplest and most effective means by which to communicate food safety and taste is via great content. You can find the report below and in the comments.
Contact us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.
请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Meat consumption in China is growing at a rapid rate. We look at how to better understand this changing market and how to connect with Chinese meat consumers.

31/01/2024

McKinsey & Company's latest on the global sporting industry trends 2024. And as you would expect China plays a big role. The market dynamics in China continue to evolve.

A few key takeaways:

Global sporting giants like Nike, Adidas, and New Balance are losing market share to local brands nationally. This demonstrates that Chinese consumers are open to new brands and ideas.

While 2023 was a year of recovery of sorts, 2024 figures to be a year of Chinese consumers trading down as economic headwinds persist. Chinese consumers are looking for a combination of quality products and value-based pricing.

The report also shows a growing market demand for sporting goods from 45 years 45-year-old + demographic. This demographic has emerged as a lucrative demographic with substantial disposable income and strong motivation for a range of sports.
https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-industry-trends

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

Sporting goods companies have reason for optimism. Our 2024 report looks at how the improving market and new consumer trends will create industry opportunities.

29/01/2024

China's skincare trends in 2024 are tied to wellness in a few ways:

Health-conscious consumers
Chinese consumers are becoming more health-conscious and are increasingly concerned about the ingredients in their skincare products.

Natural ingredients
Consumers are increasingly preferring products with natural and organic ingredients.

Clean beauty
"Clean beauty" is gaining traction as consumers address sensitive skin concerns and promote sustainability.

C-beauty
In 2024, C-beauty emphasizes herbal ingredients and holistic approaches, appealing to consumers seeking authenticity and efficacy.

Longevity
2024 is poised to emphasize longevity, encouraging a life of sustained health and vitality.

Male beauty products
The male grooming sector has experienced a surge, with a notable increase in skincare and cosmetic products tailored for men.

China's beauty and personal care market is projected to generate a revenue of US$70.36bn in 2024.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念



Do you agree? Let me know in the comments.

04/01/2024

China's Gen Z are dedicated to their health and wellness. This has led to a rise in consumption in the healthcare, beauty, and anti-aging industries.

Gen Z's focus on wellness has shifted from chronic disease or hair care to mental health and nutrition-based products. They are looking for products that bring a touch of playfulness and comfort into their everyday lives.

Some of the wellness activities that China's Gen Z are incorporating into their lifestyles include:

Skincare
Liver-protecting tablets
Digestion powder
Knee pads
Immune-system boosting teas
Skin-brightening breadsticks
Some wellness modalities that China has incorporated include:

Acupuncture, Chinese herbal medicine, Tai chi, Qigong, Tui na, Reflexology massage.

The Healthy China Initiative 2019–2030 will conduct 15 major initiatives, including health education promotion, mental health promotion, and to***co control.

China's Gen Z remains a key driver of the wellness renaissance messaging in China.

Here are some ways to connect with China's wellness-conscious Gen Z consumers:

Use social media: Gen Z relies on social recommendations and word of mouth from friends and family. They are also interested in celebrity influencers.

Create culturally resonant campaigns: Create campaigns that resonate with Chinese culture.

Personalize experiences: Gen Z value tailored experiences that cater to their interests and needs.

Provide career development opportunities: Gen Z value development opportunities over salary. They are willing to stay loyal to organizations as long as career opportunities are available.

Use brand official accounts: 51% of Gen Z in China use brand official accounts, which is higher than the Millennial generation.

Use influencers: 44% of Gen Z consider influencers to be among their top three sources.

Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念

28/11/2023

https://www.scmp.com/business/companies/article/3233089/fosun-owned-club-med-says-hongkongers-heading-ski-slopes-bucket-list-destinations-travel-bookings
This bodes well for the wellness industry in China. Chinese tourists heading for the ski slopes and staying longer than before. Do you think China's outbound travel business is back in 2024?

The resort operator, owned by Fosun Tourism, said people are now spending 23 per cent more and staying 10 per cent longer than they did before the pandemic.

18/10/2023

The wellness trend is driving skincare sales growth in China in by:

Demand for natural and organic cosmetics
Consumers are seeking out clean-label cosmetics with natural and organic ingredients. They are opting for these products due to their perceived health benefits and environmental friendliness.

Interest in beauty supplements
Consumers are becoming more aware of the connection between their inner health and outer beauty. They are interested in beauty supplements that can enhance skin health, hair growth, and overall appearance.

Awareness of skin care products
Consumers are becoming more aware of skin care products like cleansers and sunscreens. This is linked to traditional Chinese beauty ideals of a bright or fair complexion.

Other trends in the China beauty market in 2023 include:

Greater consciousness around mental health, life/work balance, and a return to simplicity
Demand for products and solutions that promote health and wellness, and deliver anti-aging prevention across skin, hair, and body
The ubiquity of natural makeup, less invasive cosmetic treatments, budget-friendly products, and stay-at-home practices.

The most efficient strategy for getting your products noticed and understood is to create inspiring, informative, and entertaining content. Chinese wellness-conscious consumers do a fair bit of research before purchasing products.

They look for articles, reviews, and opinions shared by members of their peer networks. Because of these various touch points, it's critical to create content that's informative and shareable. If you are too busy to do this on your own reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.

请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念