13/06/2026
🔊德高貝登八度榮獲IAI傳鑒國際廣告獎《年度戶外公司》🏆🎉
集結國內外知名媒體、廣告公司、企業，德高貝登很榮幸獲邀出席「第26屆傳鑒IAI頒獎典禮」並勇奪5大獎項，當中包括：
🏆年度戶外公司
🥇戶外營銷 (金獎) - 港鐵*廣告維他冷泡無糖茶醒神Keep Going
🥈ROI (銀獎) - 港鐵*廣告淘HKTVmall 篤篤賺
🥉品牌整合營銷 (銅獎) -港鐵*廣告HKTVmall 篤篤賺
🏅技術營銷(優異獎 ) - 港鐵*廣告黃道益AI受眾測量
我們很榮幸與一眾大中華業界精英分享這個榮譽，感謝IAI國際廣告獎評委會對我們的肯定。
今年德高貝登己在香港紮根50年，一直是香港戶外廣告的先驅。我們不斷於港鐵*、機場快綫、香港國際機場、澳門國際機場和太古廣場通道 ，透過嶄新互動並結合AI科技的戶外廣告方案，將品牌與全港市民、全球旅客聯繫起來🚇✈️。我們將繼續引領業界，提供更具影響力的戶外廣告！
IAI傳鑑國際廣告獎由中國傳媒大學廣告學院、中國商務廣告協會、IAI國際廣告研究所創辦，旨在獎勵傑出的商業、行銷、廣告創意案例。
🔊𝐉𝐂𝐃𝐞𝐜𝐚𝐮𝐱 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭 𝐡𝐚𝐬 𝐰𝐨𝐧 "𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫" 𝐟𝐨𝐫 8 𝐜𝐨𝐧𝐬𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 26𝐭𝐡 𝐈𝐀𝐈 𝐀𝐰𝐚𝐫𝐝𝐬🏆🎉
Gathered with renowned local and international media, advertising companies, and enterprises, JCDecaux Transport is proud to receive 5 prestigious awards in the 26th IAI Awards, including:
🏆Outdoor Company of the Year
🥇Outdoor Marketing (Gold) – MTR* advertising VITA Cold Brew Tea Keep Going
🥈ROI (Silver) – MTR* advertising HKTVmall Cashback
🥉 Integrated Marketing (Bronze) - MTR* advertising HKTVmall Cashback
🏅Technical Marketing (Excellence) MTR* advertising Wong To Yick AI Audience Measurement
We are deeply honoured to share this recognition with industry leaders across the Greater Bay Area and Greater China. A sincere thank you to the IAI International Advertising Awards judging panel for these prestigious awards.
This year celebrates JCDecaux Transport’s 50th anniversary in Hong Kong, a half-century of pioneering the city’s OOH advertising landscape. We consistently connect brands, local commuters, and global travelers by offering cutting-edge, interactive, and AI-powered advertising solutions across MTR*, Airport Express, Hong Kong International Airport, Macau International Airport, and Pacific Place Passages 🚇✈️. We remain dedicated to leading the industry and shaping the future of high-impact OOH advertising!
Established by the China Advertising Association of Commerce, the School of Advertising of Communication University of China, and jointly organized by the IAI International Advertising Institute, IAI awards aim at rewarding outstanding commercial, marketing, advertising creative cases.
*MTR advertising refers to the exclusive advertising business managed by JCDecaux Transport, which includes the Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line, and the Airport Express.
