Link - Your positive change partner

Link - Your positive change partner Driving positive change for brands that want to do better.

Last month, our team attended Expo Publicitas, a leading exhibition showcasing the latest developments in promotional pr...
19/06/2026

Last month, our team attended Expo Publicitas, a leading exhibition showcasing the latest developments in promotional products, print and visual communications.

The event provided valuable opportunities to explore innovation, discover potential new suppliers and evaluate emerging materials and production techniques that could enhance our offering. It also offered a great opportunity to reconnect with existing suppliers, strengthening relationships and gaining deeper insight into their capabilities and future developments.

The visit was a great success and reinforced the importance of industry events in driving inspiration, uncovering new solutions and bringing high-quality product development to life.

What’s really driving performance in the beverage category?In a fragmented retail landscape, product innovation and bran...
17/06/2026

What’s really driving performance in the beverage category?

In a fragmented retail landscape, product innovation and brand building alone are no longer enough to guarantee success. Sustainable competitive advantage is won or lost on how effectively your brand executes across every single touchpoint.

Our latest Beverage White Paper provides a comprehensive market overview to dive into what’s reshaping effective brand performance:
· Competitive Landscape: Why cross-channel ex*****on consistency has become a critical performance differentiator.
· Consumer Segmentation: Its growing role in modern purchase decisions, changing shopper expectations, and long-term brand perception.
· Best Practice Principles for Sustainable Growth: A clear framework for commercial performance and long-term success.
· Smarter Activation: How insight-led activation strategies are critical to unlocking engagement and ROI.

Download the white paper now for deeper insight into these changing market dynamics and where new opportunities for growth are emerging. 👉
https://hubs.ly/Q04lb2l-0

Whether you're looking to strengthen your current strategy or explore new growth opportunities, the team at Link is here to support your brand goals. Let's start a conversation!

Last week, we attended Cereals 2026 UK — a key event within the agricultural sector bringing together leading brands, su...
16/06/2026

Last week, we attended Cereals 2026 UK — a key event within the agricultural sector bringing together leading brands, suppliers and industry stakeholders.

The team had a great time attending and took the opportunity to connect with local stakeholders and new contacts, supporting collaboration and future relationship building. It also provided useful perspective on how brands are activating within a highly competitive event environment.

Key themes included the importance of strong brand activations, thoughtful all-weather planning and the role of impactful merchandise and incentives in driving engagement.

Overall, it was a great trip, reinforcing that standout brand presence and meaningful audience connection remain critical in crowded event spaces.

What’s driving the next phase of growth in the global beverage industry?In a fragmented retail landscape, product innova...
10/06/2026

What’s driving the next phase of growth in the global beverage industry?

In a fragmented retail landscape, product innovation and brand building alone are no longer enough to guarantee success. Sustainable competitive advantage is won or lost on how effectively your brand executes across every single touchpoint.

To help you navigate these shifting consumer expectations, we’ve just released our latest Beverage White Paper.

Inside the report, you'll discover:
· The structural shifts reshaping the global beverage sector.
· Why competitive advantage increasingly depends on ex*****on, not just innovation.
· How leading brands are successfully adapting to changing shopper expectations.
· Best Practice Principles for Sustainable Growth.
· How insight-led activation strategies are critical to unlocking engagement and ROI.

👉 Download the full white paper here: https://bit.ly/4ogIEOY

Whether you're looking to optimise your ex*****on or explore new growth opportunities, the team at Link is here to support your brand goals.
Let's start a conversation!

We are proud to announce that Link has once again achieved the prestigious EcoVadis Platinum Sustainability Rating.This ...
09/06/2026

We are proud to announce that Link has once again achieved the prestigious EcoVadis Platinum Sustainability Rating.

This recognition places us among the top 1% of companies assessed globally for sustainability performance and reflects our ongoing commitment to responsible sourcing, ethical business practices, transparency and continuous improvement across our value chain.

This result is a reflection of the dedication of Link's teams, partners and suppliers who work every day to drive positive change in the real world.

Thank you to everyone who has contributed to this achievement.

Read the full press release to learn more about our sustainability journey and what this recognition means for our clients and brand partners.

Click here: https://bit.ly/43X0I7z

Over the last two days of ProcureCon Marketing, we’ve had the pleasure of meeting with clients, partners and industry pe...
05/06/2026

Over the last two days of ProcureCon Marketing, we’ve had the pleasure of meeting with clients, partners and industry peers from across the marketing procurement community. The conversations have been insightful, inspiring and, above all, a reminder of the value of strong partnerships in delivering meaningful results.

From discussing the evolving role of procurement and sustainability to sharing ideas around innovation, creativity and global programme delivery, we've come away with fresh perspectives and exciting opportunities for collaboration.

A sincere thank you to everyone who took the time to visit us at Stand 4, share their challenges, successes and ambitions and explore how we can continue to create value together. Events like ProcureCon are a powerful reminder that the best ideas often come from bringing great people together.

We leave the event energised, inspired and looking forward to continuing the conversations in the weeks ahead.

Thank you, ProcureCon Marketing 2026.

World Environment Day is a great reminder that sustainability is often less about grand gestures and more about the deci...
05/06/2026

World Environment Day is a great reminder that sustainability is often less about grand gestures and more about the decisions we make every day.

The products we source.
The materials we choose.
The packaging we design.
The suppliers we partner with.

Individually, these decisions may seem small. Collectively, they can have a significant impact on emissions, resource use and waste generation across the value chain.

As sustainability professionals, one of the biggest shifts we're seeing is the move from ambition to implementation. Organisations increasingly look for practical, measurable actions that support both business objectives and environmental progress.

There is still much work to do, but meaningful change happens one decision at a time.

Happy World Environment Day.

Read the full blog here: https://bit.ly/4vpWuRC

04/06/2026

🚀 Day 2 at is underway.

After an energising first day packed with valuable insights and conversations, we're ready for another day of fresh ideas, new connections and thought-provoking discussions.

If you're attending today, come and find us at Stand 4 — we'd love to hear what's been your standout takeaway from the event so far!

03/06/2026

🚀 Day 1 at is here!

A quick update from the event floor as our Global Business Director shares what he's most looking forward to over the next couple of days.

We're excited for insightful discussions, fresh industry perspectives and the opportunity to connect with marketing procurement professionals from across the sector.

If you're attending, come and say hello at Stand 4!

01/06/2026

Link & Alpina recently brought together 100+ stakeholders for the first Innovation Day of our new collaboration — and it was a powerful example of what happens when collaboration meets capability.

From intelligent POS solutions to immersive, tech-enabled experiences, the day showcased how we turn ideas into practical, scalable solutions that elevate the customer experience.

At Link, we’re focused on creating impact where it matters most. Together, we're driving positive change!

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