Link - Your positive change partner

Link - Your positive change partner Driving positive change for brands that want to do better.

30/09/2026

Innovation, inspiration and collaboration came together at Wella India Innovation Day 2026.

The event brought procurement and marketing leaders together to explore fresh ideas and innovative solutions across GWP, nail and hair accessories.

From fresh concepts to innovative solutions, it was great to see ideas spark conversations, inspire new possibilities and create opportunities for what comes next.

A big thank you to the Wella team for the fantastic engagement and to our global team for making the day a success.

Want to explore what’s possible for your brand? Get in touch to book your own Innovation Day and let us present solutions tailored to your needs. Contact us - https://hubs.ly/Q04yJ87r0

29/09/2026

60 to 120 minutes. ⏱️

That’s the average window of high-value dwell time international passengers spend in departure lounges before boarding.

Unlike traditional retail environments where shoppers follow routine, planned purchasing behaviour, airports create a unique psychological context. Through the "Vacation Effect" travellers enter a more relaxed, indulgent mindset, making them significantly more open to discovery, premiumisation and high-conversion basket purchases.

But having a captive audience is only half the battle. The real challenge for global brands is converting that idle wait time into immediate spend through high-impact visual merchandising, travel-exclusive formats and conversion mechanics like Gift-With-Purchase (GWP).

How is your brand optimising the passenger journey during peak dwell time?

📥 Download the full report and discover where the opportunities lie: https://bit.ly/3TrUTNP

25/09/2026

Innovation is at its best when ideas are shared, challenged and developed together.

Our team in Colombia recently partnered with Nestlé to host an Innovation Day, bringing together more than 80 attendees from across the region to explore emerging trends, creative retail solutions and new opportunities for brand activation.

The event provided a valuable time to exchange ideas, discuss future initiatives and explore ways to create more engaging shopper experiences. It also opened strategic conversations around upcoming campaigns and seasonal opportunities, helping to identify solutions that can support commercial objectives and drive brand growth.

Most importantly, the day reinforced the value of collaboration. By bringing together different perspectives and expertise, we were able to spark new thinking, uncover opportunities and strengthen our partnership with the Nestlé Colombia team.

Thank you to everyone who participated and contributed to the discussions. We look forward to turning these ideas into impactful market executions in the months ahead. Well done Link Colombia team!

23/09/2026

The global beverage market is set to reach $2.21 Trillion by 2029.

But growth isn’t coming from volume alone, it’s driven by digital acceleration, functional innovation and a massive surge in non-alcoholic categories. With online non-alcoholic beverage sales up +208%, consumer buying habits have changed for good.

So, where should brands be focusing next?

Link’s latest Beverage Industry Insight Report explores the trends shaping the market and highlights the opportunities for brands to capture growth, strengthen consumer engagement and stay ahead of change.

Download the full report and discover where the opportunities lie: https://bit.ly/4AkvmXE

18/09/2026

This week, we attended London Packaging Week to explore the latest innovations and emerging trends across the packaging industry.

The event offered a great snapshot of where the industry is heading, with some clear themes emerging:

👉 Sustainability in action – with a growing focus on practical, scalable solutions around materials, recyclability and responsible design.
👉 Innovation beyond materials – from functionality and usability to new approaches that enhance both the consumer experience and brand impact.
👉 The continued importance of design – as brands look to balance sustainability and functionality with packaging that stands out and strengthens brand identity.
👉 Collaboration across the supply chain – highlighting the value of bringing brands, suppliers and manufacturing partners together to develop solutions that work commercially as well as creatively.

It was great to see the breadth of innovation across the show and gain a valuable insight into the trends and developments shaping the future of packaging.

We’re looking forward to bringing these insights back into our work and exploring what’s next for the industry.

We're pleased to welcome Tom Hunter as Link's new Group Procurement Director.Tom joins Link's Operating Board, bringing ...
15/09/2026

We're pleased to welcome Tom Hunter as Link's new Group Procurement Director.

Tom joins Link's Operating Board, bringing extensive international experience across procurement, strategic sourcing, supply chain management and business transformation. Throughout his career, he has led major global transformation programmes, strengthened supplier networks and developed sourcing capabilities across Europe, Asia and the Americas.

As Link continues to invest in its global operating model, Tom will play a key role in enhancing our procurement capabilities, advancing our sustainable procurement strategy and ensuring we continue to deliver the value, agility and local expertise our clients rely on.

Please join us in welcoming Tom to the team. 👏

Read the full press release: https://hubs.ly/Q04xxht70

Understanding our client's business starts with seeing it first-hand.Our team had the opportunity to visit the Heineken ...
11/09/2026

Understanding our client's business starts with seeing it first-hand.

Our team had the opportunity to visit the Heineken brewery in Jacareí, São Paulo, Brazil, gaining valuable insight into the production processes behind the brands we support. The visit strengthened our relationship with the client, deepened our understanding of their operations and provided fresh inspiration for future merchandise and gifting solutions.

One of the most valuable takeaways was seeing how a deeper understanding of a client's business enables us to go beyond simply responding to project briefs. It allows us to identify opportunities, anticipate needs and develop more strategic solutions that create real value.

Thank you to the Heineken team for the warm welcome and the opportunity to learn more about the people, processes and passion behind the brands.

Is your Global Travel Retail strategy ready for what's next?As traveller expectations evolve, brands that create engagin...
10/09/2026

Is your Global Travel Retail strategy ready for what's next?

As traveller expectations evolve, brands that create engaging, seamless retail experiences will be best placed to stand out.

Our latest Global Travel Retail Industry Report brings together the latest market trends, consumer insights and practical guidance to help brands navigate an increasingly competitive landscape.

Inside you'll find:
✔️ The trends reshaping Global Travel Retail.
✔️ How traveller behaviour is changing.
✔️ Opportunities created by digital, sustainability and experience-led retail.
✔️ A practical framework for stronger travel retail performance.

📥 Download the report: https://bit.ly/44Trb6H

08/09/2026

When communities face unimaginable challenges, even the smallest act of support can make a difference.

Following the devastating earthquake in Colombia last month, our team joined a local volunteer initiative to help collect, sort, pack and prepare essential relief supplies for affected families. Thanks to the generosity of donors and volunteers, more than 400 boxes of donations were packed and loaded onto two trucks, providing much-needed support to communities impacted by the disaster.

We are incredibly proud of everyone who donated their time, resources and energy to help those in need. Thank you to all who contributed - your kindness, compassion and solidarity will help communities take the next steps towards recovery and rebuilding.

What really influences travellers to buy? It's about much more than price.From consumer psychology and premiumisation to...
02/09/2026

What really influences travellers to buy? It's about much more than price.

From consumer psychology and premiumisation to seamless omnichannel experiences, today's travellers expect brands to deliver more throughout their journey.

Our latest Global Travel Retail Industry Report explores the trends shaping tomorrow's travel retail landscape, including:
✔️ Changing traveller behaviour and purchasing decisions.
✔️ The rise of experience-led retail.
✔️ The growing role of digital integration and sustainability.
✔️ Practical insights to help brands strengthen performance.

📥 Download your copy: https://bit.ly/3SLRsBk

If you'd like to discuss what these insights could mean for your brand, we'd love to hear from you.

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