17/08/2026
Innovation is at its best when ideas are shared.
For Mars Mexico recently, we brought together teams from Customer Marketing, Marketing, Internal Communications, Procurement and Quality for an Innovation Day — an interactive showcase designed to help shape campaigns for 2027.
From innovative POSM solutions and promotional merchandise to premium materials and new category developments, the day gave us a chance to explore what's possible, share ideas, and plan future initiatives.
A highlight of this year's event was our new showroom format, giving each category dedicated time to experience products first-hand, discuss opportunities, and explore solutions together.
The feedback was overwhelmingly positive, with attendees valuing not only the innovation on display but also the opportunity to review materials, lead times, and practical solutions to support future campaign planning.
Thank you to everyone who contributed to a day filled with collaboration, inspiration, and forward thinking!