Strategic Public Relations Group 縱橫公共關係顧問集團

24/06/2026

Cindy from SPRG joined a delegation from Federation of Hong Kong Industries 香港工業總會, accompanying Chairman Anthony Lam and other leaders to the 𝗖𝗵𝗶𝗻𝗮 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗘𝘅𝗽𝗼 (CISCE) in Beijing. The delegation engaged with industry peers on cutting-edge areas such as digital technology, clean energy, innovation ecosystems and embodied intelligence, gaining insights into the latest national industrial trends.

During the Expo, the delegation also visited Shougang Park and other organisations to discuss closer collaboration between enterprises in Beijing and Hong Kong. Leveraging Hong Kong’s role as a “super connector”, we look forward to deepening exchanges and supporting the high-quality growth of businesses in both cities.

23/06/2026

SPRG Beijing was honoured to support DFSK’s official launch of its mid-size urban hybrid SUV, the E5 PLUS RHD, at the 2026 International Automotive & Supply Chain Expo in Hong Kong. The media briefing was conducted in five languages: English, Indonesian, Thai, Mandarin and Cantonese. A huge thank you to our team and colleagues across the regions for their hard work in making this event such a success.

21/06/2026

18/06/2026

The HKIoD Awards for Director Excellence 2026 are now open for public nominations, and we are proud to support this initiative as a Gold Sponsor.

12/06/2026

We were delighted to welcome Kelsey, an F.6 student, to our Hong Kong office for a 10-day internship as part of the St. James’ Settlement Career Sparkle Programme 🎓🌟. She embraced every opportunity to learn, and we’re glad she had a rewarding and enjoyable time with our team. We look forward to empowering more young people in the near future! 😊🌱

09/06/2026

SPRG is absolutely thrilled to bring home another trophy for Zespri 奇異果🥝— this time taking 𝐆𝐨𝐥𝐝🏆 at the PR Awards Asia Pacific 2026! 🏆✨

A huge thank you to 𝐙𝐞𝐬𝐩𝐫𝐢 for your continued confidence and trust in SPRG. And the biggest shoutout to our incredible, passionate teammates who made this win possible — this one’s for you! ❤️🫶🏻

We’re so proud of this milestone and can’t wait to celebrate many more wins together!🎊🥳

09/06/2026

We were delighted to welcome our Japan partner, Sunny Side Up Group 株式会社サニーサイドアップグループ, to our Hong Kong headquarters today. It was great to catch up with Ryuta-san and Tamaki-san after our visit to their Tokyo office last month.

We had a wonderful time exchanging PR insights and chatting about opportunities for even closer collaboration. Wishing them both a happy and fruitful trip in Hong Kong!

29/05/2026

The Investor Day 2026, co-hosted by The CHKLC and HKIRA, brought together over 100 investors and listed company representatives. Dr. Kelvin Wong, Chairman of SFC, opened the event with a meaningful speech about the importance of Investor Relations, while Ms Janey Lai, CEO of the Accounting and Financial Reporting Council gave an in-depth talk on best practices in reporting. SPRG is the official PR partner of the event this year.

29/05/2026

We’re proud to have supported the HKFC Standard Chartered Soccer Sevens this year. From player interviews to match highlights and behind-the-scenes moments, it’s been a weekend full of energy, excitement and heat!

Already looking forward to the next one.

27/05/2026

From chocolate-lined walls to Golden Tickets under every seat, it was another unforgettable gala night with Base Entertainment Asia.

In May, we stepped into a world of pure imagination with 𝗖𝗵𝗮𝗿𝗹𝗶𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗖𝗵𝗼𝗰𝗼𝗹𝗮𝘁𝗲 𝗙𝗮𝗰𝘁𝗼𝗿𝘆 at Sands Theatre. Our Singapore team supported the gala night across media invites, coordinating interviews, guest attendance, and onsite facilitation to keep everything running as smoothly as a chocolate river.

The production brought the iconic story to life with magical stage moments, colourful characters and iconic songs, making it a sweet and whimsical night to remember.

Always rewarding to help create memorable launch moments that bring live entertainment experiences closer to audiences in Singapore.