TBWA\ Hong Kong

TBWA\ Hong Kong WE ARE THE DISRUPTION® COMPANY.

Your body. Whose rules? “Body Debates” (the second Backslash Edge we explore in our HK Decoded series) are well and trul...
18/06/2026

Your body. Whose rules?

“Body Debates” (the second Backslash Edge we explore in our HK Decoded series) are well and truly taking place in Hong Kong, playing out through new regulations, shifting social norms, and the conversations surrounding them.

As this global shift gains momentum locally, it raises important questions about who gets to decide what’s best for our bodies and our health.

Brands should be considering their stance on body autonomy and how they can best empower customers to make informed, authentic choices about their own bodies and personal health.

Backslash

HK Grit. Worldwide Hit. Two leaders. One vision.Andreas and John are setting out to prove that local creative energy bel...
16/06/2026

HK Grit. Worldwide Hit.

Two leaders. One vision.

Andreas and John are setting out to prove that local creative energy belongs on the world stage, and all that it will take - the talent, the skills, the knowledge, will give clients an unfair advantage.

With an undeniable chemistry, they’re building the platform and the ambition and we’re excited to be part of it. 🏴‍☠️

Read the Little Black Book article at link in bio.

John Koay 🇳🇿🇦🇺🇭🇰

The scroll is over. People want their lives back. Digital Friction is the cultural shift happening right now around the ...
11/06/2026

The scroll is over. People want their lives back.

Digital Friction is the cultural shift happening right now around the world and showing up in Hong Kong via cultural signals such as Beyblade’s comeback (yes, really - look for a battleground at your local park), vinyl bars packed with Gen Z, manual watches over smartwatches and intentional inconvenience.

In our 24/7 city wired for speed and convenience, it’s time for brands to celebrate slowness, and offer people the chance to disconnect.


Backslash

The best brands don’t react to culture, they read it.Introducing… HK Decoded.A new social series from TBWA Hong Kong tha...
10/06/2026

The best brands don’t react to culture, they read it.

Introducing… HK Decoded.

A new social series from TBWA Hong Kong that takes the global cultural shifts from Backslash (Omnicom’s cultural intelligence unit) and looks at what’s actually happening here in HK neighborhoods.

Not the headlines. Not the trends everyone’s already copying. The real moves shaping Hong Kong’s future right now.

Stay tuned….

TBWAHongKong

Stop being a storyteller. Start being a guide and focus on helping customers become the best versions of themselves. Tha...
03/06/2026

Stop being a storyteller.
Start being a guide and focus on helping customers become the best versions of themselves.

That’s the shift Terence, our CSO, dropped at The Marketing Society panel discussion, “The Future Asia Consumer: AI, Identity & Transformation”.

He also emphasised AI is the sidekick, not the hero, while authenticity and humanity are the superpowers.

Thank you to for the great conversation!

Gold & Bronze at Loyalty & Engagement Awards for our campaign! The MoneyBack campaign reengineered the customer experi...
05/05/2026

Gold & Bronze at Loyalty & Engagement Awards for our campaign!

The MoneyBack campaign reengineered the customer experience and was all about rewarding customers… and in the end, we got rewarded too!

Congrats to the team and our client partners!

Welcome to the collective, Joyce! Joyce brings to the agency sharp commercial instincts and a strong track record of dri...
24/04/2026

Welcome to the collective, Joyce!

Joyce brings to the agency sharp commercial instincts and a strong track record of driving growth through social. With a desire to help clients break through categories and rethink traditional approaches she’s going to be a great fit!

Excited to have you join the team!

Read more at link in stories. 🔗

Proud to share that Terence is on the APAC Effie Awards 2026 jury - recognising the very best in marketing effectiveness...
08/04/2026

Proud to share that Terence is on the APAC Effie Awards 2026 jury - recognising the very best in marketing effectiveness across the region.

Congratulations, Terence!

Our OA HK CCO, is currently in the Dominican Republic, as part of the jury for .He’ll be sharing his experience with ...
27/03/2026

Our OA HK CCO, is currently in the Dominican Republic, as part of the jury for .

He’ll be sharing his experience with - capturing the tension and truth from inside the judging room.

Be sure to check out his diary entries over the next few days. Link in stories.

Address

16/F Cambridge House, Tai Koo Place, 979 King's Road
Hong Kong

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+85228332033

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