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27/06/2016

Keep up with industry changes. Rather than ignoring cold calls and sales emails, I try to respond with interest. Even if you don’t think you’ll be interested in their product, salespeople can provide valuable insights into innovative practices within the digital landscape and what successful companies (especially competitors) are doing.

In startups -- but especially in startup marketing -- you must be willing to fail and try, try again.

21/06/2016

3. Virtual assistant. Last fall, Facebook rolled out ‘M’, a virtual assistant tool (like Siri or Cortana) to help users make plans and get things tasks taken care of. It’s possible we’ll see M options open up to more businesses this year.

Whether you’re an experienced Facebook marketer or just looking to explore some creative ways to connect with your audience on the world’s biggest social network, a new infographic from Speechles…

20/06/2016

Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can sell products directly to more than 600 million users.

The three luxury brands are using WeChat to their own advantage.

31/03/2016

#7 - Return Rate
#8 - Bounce Rate

A good content marketer knows how to hook you with carefully crafted prose and measure its success. Here are the top 29 metrics to keep an eye on.

29/03/2016

Are you a beginner when it comes to Facebook Ads? Here's what you need to know!

Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like.

23/03/2016

#3 - Dive into predictive analytics

What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.

17/03/2016

Unsure which Social Media platform to use? Here's what you need to know!

There is no one-size-fits-all marketing strategy when it comes to building your audience and growing your sales using social media. Use these tips and insights to choose the right network to have conversations and maximize engagement with your audience.

16/03/2016

#5 - Launch a Re-Targeting Campaign
#6 - Perform Split-Tests with Paid Ad Campaigns
#13 - Revise Your Call-To-Actions

Use these pointers as a checklist when creating your digital marketing plan Digital campaign planning is the art of developing the perfect strategy to reac. Marketing topic(s):Marketing campaign planning. Advice by Robert Allen.

08/03/2016

#10 - Pin important posts to the top of your page

Why isn’t your Facebook business page booming? With over a billion daily active users, there’s definitely room to grow your business using Facebook.

03/03/2016

#8 Using the word "Video" in an email subject line, increases the 'click through rate' by 65%
#13 Infographics are liked and shared 3x more than any other content

It’s no longer realistic to publish a blog post solely made up of text and expect it to resonate with countless online readers. Indeed, with over 200 million blog posts published every single day,…

02/03/2016

Here's Why You Should Be Using Content Marketing to Grow Your Business!

25/02/2016

7 tips to get better at SEO in 2016!