BrandCraft

BrandCraft BrandCraft is a creative studio based in Hong Kong. We specialise in visual identity, branding, packaging, graphic design.

An in-depth look at our creative process in developing the brand identity for The University of Hong Kong’s School of Co...
12/03/2025

An in-depth look at our creative process in developing the brand identity for The University of Hong Kong’s School of Computing & Data Science.

This case study reveals how we developed the school’s ‘Empowering Changemakers’ mission and translated it through a comprehensive visual system, from strategic workshops, moodboarding, and sketching through to the final ex*****on.

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https://brandcraft.hk/post/branding-process-hku-cds

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The University of Hong Kong, School of Computing & Data Science merges two existing departments, Computer Science and St...
06/02/2025

The University of Hong Kong, School of Computing & Data Science merges two existing departments, Computer Science and Statistics and Actuarial Science.

Our visual identity focuses on the concept of ‘Empowering Changemakers’.

The logo embodies the marriage of the two departments, with the ‘C’ of ‘Computing’ seamlessly merging with the ‘D’ of ‘Data Science’ to form the overarching shape of an ‘S,’ symbolising the ‘School.’

To further enhance the logomark, we introduced the ‘CDS Iris,’ a dynamic visual system uniquely identifying the five core fields of study created with Morse code, serves as a unifying element across all brand communications.

The Iris, a central pillar of the visual identity, draws inspiration from the concept of a ‘technological eye’ – a lens that bridges the past and the future. Its unique form is derived from the Morse code translation of the five core fields of study, creating a visually captivating representation of the school's diverse academic landscape.

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24/12/2018

🎉 🎆 🍾
A huge thank you to our clients, collaborators, suppliers, friends and family for a fantastic 2018.
See you in 2019!

Repost 💙 #852
29/10/2018

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#852

Repost 💙 #852 @ Bakehouse
29/10/2018

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#852 @ Bakehouse

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501, 5/F, 1 Hung To Road, Kwun Tong
Hong Kong
0000

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Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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+85296845814

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