Kith&Kin

Kith&Kin kith&kin is an award-winning, multidisciplinary design consultancy based in Hong Kong. Our mission i Crafted with Personality & Purpose

🥮 Happy Mid-Autumn Festival! 中秋節快樂！🌕Our latest: mooncake packaging for Bakehouse × Spring Moon at The Peninsula Hong Kon...
25/09/2026

🥮 Happy Mid-Autumn Festival! 中秋節快樂！🌕

Our latest: mooncake packaging for Bakehouse × Spring Moon at The Peninsula Hong Kong.

Inside: a Roselle and Hawthorn mooncake, two Hong Kong childhood flavours (roselle tea and hawflakes) reimagined in Spring Moon‘s signature flaky crust. 🇭🇰

Outside: Spring Moon’s stained-glass frame, with Bakehouse‘s illustrations set within the panes.

Familiar ingredients, new combination. Same idea, inside and out. ✨

bakehouse The Peninsula Hong Kong

How does a celebrated restaurant evolve with the culture it helped shape? For over a decade, Little Bao had grown alongs...
16/09/2026

How does a celebrated restaurant evolve with the culture it helped shape? For over a decade, Little Bao had grown alongside its community, from the early days of young urban diners to a wider audience shaped by new rhythms, occasions, and ways of gathering.

Our work was not to reinvent the brand, but to let it progress naturally. We revisited the elements that made Little Bao distinctive from the start, refining them for a new chapter while keeping its original spirit intact.

With the Bao Head now a recognisable icon, we explored how far it could stretch. Through an updated colour palette, refreshed logotype, and more dynamic graphical layouts, the result embraces change without losing sight of what Little Bao set out to be: bold, playful, and culturally relevant.

Check out our website for more.👶🏻🍗

Brand Strategy and Visual Identity: Kith&Kin
Account Lead: Ashley Lee
Creative Directors: Rocky Yip & James Woodward
Designers: Rocky Yip, Gabrielle Sanchez
Credit:

Meet Belle, Account Executive at Kith&Kin.🚀 The Mission: Reading people and understanding perspectives. 📜 The Side Quest...
10/09/2026

Meet Belle, Account Executive at Kith&Kin.

🚀 The Mission: Reading people and understanding perspectives.

📜 The Side Quests: Expanding my palate through restaurant hunting and cooking.

🛡️The Non-Negotiable: Health is wealth. Never let anything come before your body. We are human beings, not human doings.

Character > Talent > Qualifications. We‘re people first, inside and out.Kith&Kin is hiring:Mid-weight designer Junior de...
08/09/2026

Character > Talent > Qualifications.
We‘re people first, inside and out.

Kith&Kin is hiring:
Mid-weight designer
Junior designer

Apply by contacting us at [email protected]❕

03/09/2026

It’s been really fun. Here’s to another 15 years.

24/08/2026

Honoured to share that our branding project for Loveramics has been recognised as a Mark Winner at the Golden Pin Design Award 2026 in the Communication Design Category 金點設計獎 Golden Pin Design Award.

Grateful for the recognition, and a huge thank you to everyone who helped make this happen.

#金點設計獎2026

17/08/2026

We’re excited to announce our work for The Happy Crane has been shortlisted for Best Visual Identity (Food and Beverage Sector) at the 2026 Transform Awards .

Grateful for the recognition, and proud of the team behind it.

Not just a paperbag. See the full breakdown on our site🔗
12/06/2026

Not just a paperbag.
See the full breakdown on our site🔗

.Meet Rocky, founder of Kith&Kin.🔑 The Mission: Meeting and connecting with people, with design as a vessel.📜 The Side Q...
09/06/2026

.
Meet Rocky, founder of Kith&Kin.

🔑 The Mission: Meeting and connecting with people, with design as a vessel.

📜 The Side Quests: Be a jack of more trades, maybe master some. Maybe.

🛡️ The Hill I’ll Die On: Create with your head, your heart and your hands. In that order.

.How do you scale a beloved brand across 50+ SKUs without losing its soul?Five years after our initial rebrand, faced t...
04/06/2026

.
How do you scale a beloved brand across 50+ SKUs without losing its soul?

Five years after our initial rebrand, faced this exact challenge. Expanding their range risked homogenisation and the loss of their signature community warmth.

Our solution was introducing a dynamic, three tier visual system. Rather than using rigid templates, this framework allows for structured but flexible growth. We anchored core products in the iconic “Bakehouse Blue,” introduced vibrant new colour palettes for secondary items, and stripped merchandise branding back to the logo alone, allowing complementary designs the freedom to transform functional items into desirable cultural objects.

This tiered approach enables genuine expansion without compromise. With nearly 100,000 followers, 30,000 egg tarts sold daily, and everyday packaging becoming regional souvenirs, Bakehouse has truly evolved into a cultural phenomenon. 🥐✨

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee & Lan Pham
Creative director: James Woodward & Rocky Yip
Designer: Rico Yip & Nicholas Cheung, Dustin Holmes ()
Illustration: Dustin Holmes ()

Font in use:
1. TenPoint by
2. Gaseok One by
3. Signal Compressed by

Address

907 Paramount Building, 12 Ka Yip Street
Hong Kong
0852

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

Telephone

+85226828102

Website

Alerts

Be the first to know and let us send you an email when Kith&Kin posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Kith&Kin:

Shortcuts

Share

Category