Abledragon

21/06/2022

It's natural to look at your competitors, to see what they are doing and try to get an edge over them. But rarely to businesses study successful companies in completely different industries to see what they are doing, and whether it can be adapted.

In fact, businesses usually resist doing something that is counter to normal practice in their industry.

It's good practice to stand back from your business and look for ways to make improvements. But studying successful companies in other industries will help you to break out of the tunnel vision that inevitably develops over time.

John Jantsch and Steve Miller discuss this point in a 20-minute podcast – read, and listen, in the full article below:

https://www.youtube.com/watch?v=zQdi6l8gcsk

07/06/2022

Gaining the trust of your prospects is hard.

In a small community, dealing face-to-face, people are pre-disposed to trust and support. But online, without the personal contact, it's the opposite.

The level of misinformation, disinformation, scams and spam have made people naturally suspicious.

Gaining trust online is hard work, but the rewards if you can do it are well worth the effort.

Read the full article below, which includes a link to an article from on gaining trust through content marketing.

https://www.wealthydragon.com/gaining-customer-trust-is-hard-heres-why/Gaining the trust of your prospects is hard.In a small community, dealing face-to-face...

20/05/2022

Why you should never build your business on Facebook. Make sure it's based on a platform you own and control...

10/05/2022

How to find your audience: forget the demographics, look for a movement:

https://www.wealthydragon.com/find-your-audience-through-a-movement/Demographics provide a lot of good data, but they don't help you to connect with your aud...

03/05/2022

Losing customers is personal for a small business - it hurts. Here's how to deal with it in a way that makes it easy for them to return:

https://www.wealthydragon.com/how-to-deal-customers-that-leave/Losing customers is personal for a small business. See how to lose them in a way that makes it...

26/04/2022

With everything that's going, on it's time to be diversifying your revenue streams to increase the resilience of your business.
https://youtu.be/V7_wxZlS9Pw

With everything that's going, on it's time to be diversifying your revenue streams to increase the resilience of your business. Here's what I'm doing and wha...

20/04/2022

https://youtu.be/aXH44QKoVjM

If you're curious about podcasting you can take some baby steps to see how you like it with minimal cost. See how, and get links to podcasting tips by clicki...

19/04/2022

Should you be podcasting (if you're not already)? It depends.

I've thought about it often, but I'm not sure that it's my medium. I prefer writing, despite the many benefits that come from podcasting.

However, I have taken a baby step: I now record an audio version of new blog posts and pages that I publish and, with help from some friends and Mr Google, I'm learning how to improve the quality of each recording.

I'm using very basic equipment: a reasonable quality headset with stalk microphone and Audacity – a free audio recording and editing app. Total outlay: USD15.99.

So if you want to play around to see whether podcasting might be your thing, it will cost you next to nothing.

Read the full article, which also contains links to podcasting tips, recording tips and 6 interview question mistakes to avoid:
https://www.wealthydragon.com/should-i-start-a-podcast/

Podcasting is hot now. If you’re curious you can take some baby steps to see how you like it with minimal cost. See how, and more on Podcasting.

18/04/2022

How I found my ideal customer: me.

Photo by bruce mars on UnsplashMusic by Lesfm from Pixabayhttps://www.wealthydragon.com/finding-my-ideal-customer/

12/04/2022

The growth of mobiles for surfing the web has forced design trends to become simpler and clearer, but that trend must also extend to the copy you write.

Nothing puts me off reading a post more than a wall of text on my 2-inch-wide screen.

I do at least 3 edits of my weekly newsletter over a period of 8 days, all designed to make it more succinct.

Cutting down your masterpiece so that every word counts and none are wasted is hard – just remember Mark Twain!

Read the full article below plus links to copywriting tips and ways to make your content stand out:

Reading large blocks of rambling text on a mobile handset is difficult. Writing simple, clear copy gives your readers a much better experience.

05/04/2022

Finding my ideal customer – something I've always struggled with. I've created personas, imagined the problems they had and created products to solve them. And got crickets.

Early in the pandemic I created my newsletter for people who got laid off and were starting their own business, but that didn't work either. There were too many detailed guides from business associations and the like, plus the requirements varied between jurisdictions.

I eventually became my own target market.

I'm growing my business, not starting it, and there's a much wider range of subjects to cover.

If you can write about your personal experiences, good and bad, as you promote your products or business, you will find and connect with your ideal customers almost without trying.

Click the image below to read the full story and get links to monetising your expertise, copywriting tips and counter intuitive marketing strategies.

I have always struggled to find my ideal customer but then, by a process of elimination, it came to me. Here is how I found my ideal customer.