OMD Hong Kong

01/08/2024

🎊In celebration of OMD Worldwide winning Media Network of the Year at the Cannes Lions International Festival of Creativity, we hosted a gathering marked by delightful cuisine and camaraderie.

Our Hong Kong staff indulged in croissants, sushi, chips, popcorn, and egg tarts while catching up with one another. Earlier in the day, the team gathered to watch the global OMD town hall, gaining insights into the winning campaigns across the OMD network and inspiring them to create what's next.

Many thanks to our OMDers for their hard work. Here's to more successes ahead!

09/07/2024

OMG Hong Kong Enhances Social Listening Capabilities With Google’s GenAI

Omnicom Media Group Hong Kong (OMG HK) has developed a proprietary, dashboard with advanced features by integrating Google’s Generative AI technology into its social listening framework.

“Our proprietary proposition offers clients like Mead Johnson Nutrition with insights into customer sentiments and conversations. By leveraging advanced language understanding and analytics, we empower brands to make data-driven decisions and drive their social media strategies forward,” added Chris HW Kwok, Head of Data, Omnicom Media Group Hong Kong.

Read the full article:

According to the company, this enables brands to analyze large amounts of social media conversations at a rapid pace and effectively identify various nuances, context, and consumer sentiments.

25/06/2024

The OMD Hong Kong team celebrated a significant achievement by winning four prestigious awards at the MARKETING-INTERACTIVE's Agency of the Year Awards. The team excelled in the following categories:

• E-Commerce Agency of the Year - GOLD
• Agency Team of the Year (Thomas Au's team) - GOLD
• Digital Agency of the Year - SILVER
• Innovative Agency of the Year - BRONZE

This success highlights the exceptional talent and innovative approach of our teams. A big round of applause goes out to the entire squad for this outstanding achievement, a source of great pride for us all!

Additionally, our parent company Omnicom Media Group Hong Kong received three accolades in the following categories:

• Analytics Agency of the Year - GOLD
• Search Agency of the Year - Silver
• Programmatic Agency of the Year - Bronze

For a complete list of all the winners, please visit: https://awards.marketing-interactive.com/agency-of-the-year-hk/winners/

24/06/2024

OMD Hong Kong recently participated in McDonald's Hong Kong's 2024 Kidathon as a sponsor of the Corporate Charity Run (Silver). Hosted at Happy Valley Racecourse, the event also featured a range of family-oriented activities, such as interactive warm-up games, face-painting stations, and photo booths, offering enjoyment for all attendees.

Through the Kidathon, OMD and McDonald's both contribute to the cause of Ronald McDonald House Charities, which advocates for the notion of 'Children supporting children'.

It was a fruitful event and our team had fun!

#麥當勞兒童愛心馬拉松 #愛跑愛世界 #香港麥當勞叔叔之家慈善基金

21/06/2024

Survey: HKers shift from watching videos on digital platforms to social media

Conducted by Omnicom Media Group (OMG), the “Hong Kong video content viewing landscape” study is based on a self-complete online survey among 815 Hong Kong residents aged between 18 and 59.

The survey was carried out from March to April and targeted individuals who had watched video content on free TV, pay TV, or digital video content platforms within the seven days before completing the survey. The study aims to monitor the fast-changing video-viewing behaviour of Hongkongers.

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OMG's survey found social media comprises a larger portion of audiences’ total viewing time.

14/06/2024

“Total viewing time remained stable in early 2024. However, time spent on video viewing increased among those aged 18-34, while middle-aged and older groups watched less. Q1 2024 saw a bounce-back in OTT viewing, led by Netflix and followed by Disney+. Our quarterly study tracks media consumption habits in Hong Kong, providing insights into evolving behaviors and emerging trends." Nicole Cheng, Insights Director OMG, Hong Kong

14/06/2024

There’s nothing better than some bonding time with our industry partners! We had a meaningful and fun-filled afternoon with Yahoo recently at their Engagement Workshop.

They shared their latest creative studio offerings, refreshed advertising formats, and the newest advancements in advertising, followed by a team bonding session where we created our own eco-friendly terrazzo masterpiece with chips.

The workshop provided us with new skills and a reminder of the importance of collaboration.

24/05/2024

"24Q1 sees an upward trend that more HK people are travelling to the Greater Bay Area for shopping, dining and leisure. In our latest survey, we aim to understand their travel habits and plans in Mainland China." Nicole Cheng, Insights Director OMG, Hong Kong

READ THE FULL REPORT:http://www.phdhk.net/newsletter/HK%20PEOPLE%20TRAVELLING%20TO%20MAINLAND%20CHINA%2024Q1%201.pdf

20/05/2024

We are delighted to offer a recap of the highly successful event we hosted this month in collaboration with Google. The event, "Navigating the Future Beyond 3rd Party Cookies with AI," brought together valuable insights into the dynamic landscape and delved into privacy-centric solutions that may shape the future.