Petrie PR - Luxury PR Agency

Petrie PR - Luxury PR Agency We provide effective, integrated solutions, offering a tailored bespoke approach to support objectives and determine the best results to help drive business.

Petrie PR is a dynamic boutique Asia based PR and social media agency providing specialist communications strategy for the luxury lifestyle, travel and spa industry. Petrie PR is a dynamic boutique Asia based PR and Social Media Agency which provides specialist communications strategy for the luxury lifestyle, travel, property, design and spa sectors. Regionally and internationally connected, our

reach spans all the most influential media in China, Hong Kong, Singapore, Taiwan and Indonesia as well as emerging markets including Malaysia, Vietnam and Thailand. Our talented team brings over 50 years of industry expertise and a track record of excellence in the promotion of luxury lifestyle, hotel and travel brands. Complementing our core media relations expertise, our service offering extends from brand consultancy to event organisation, crisis communications management, social media and copywriting.

NIHI Rote & Hospitality Academy introduces a new approach to luxury travel, where hospitality, education and community ...
12/06/2026

NIHI Rote & Hospitality Academy introduces a new approach to luxury travel, where hospitality, education and community come together as one continuous experience.

Set along the untamed coastline of Rote Island, the Hospitality Academy sits at the heart of the guest journey, creating meaningful opportunities for connection, learning and cultural exchange.

From immersive island adventures and nature-led wellness to locally rooted culinary experiences, the destination reflects a philosophy shaped by people, place and participation.


Rooted in holistic care and mindful rejuvenation, Mulia Spa offers a collection of revitalising wellness treatments des...
11/06/2026

Rooted in holistic care and mindful rejuvenation, Mulia Spa offers a collection of revitalising wellness treatments designed to support modern-day restoration.

From the Restorative Body Massage - combining lymphatic techniques, acupressure and therapeutic strokes to release tension and stimulate circulation - to the Hand & Foot Stress Reliever created to ease the effects of screen time and daily strain, each treatment is thoughtfully designed to restore balance and wellbeing.



Spotted: Regent Bali Canggu in CNA Luxury Singapore .The feature explores Canggu's evolution as one of Bali's most dyna...
10/06/2026

Spotted: Regent Bali Canggu in CNA Luxury Singapore .

The feature explores Canggu's evolution as one of Bali's most dynamic coastal destinations - with Regent Bali Canggu standing as a landmark addition to the area's luxury hospitality landscape, from its beachfront setting to acclaimed dining at Sazón and CURE Bali.



Soneva announces Bare Luxury - the evolution of its founding Barefoot Luxury philosophy, and a distillation of three dec...
08/06/2026

Soneva announces Bare Luxury - the evolution of its founding Barefoot Luxury philosophy, and a distillation of three decades of listening, editing and refining.

Bare Luxury is the deliberate removal of everything that does not serve, to reveal Just What Matters: nature in its raw wildness, space for joy, presence and connection. Not minimalism, nor absence.

From a refined visual identity and the new Soluna monogram to villa design, restaurant concepts and garden-led menus, the philosophy shapes every dimension of the guest experience.

Thirty years on, Soneva’s founding spirit feels more relevant than ever.



Soneva announces Bare Luxury - the evolution of its founding Barefoot Luxury philosophy, and a distillation of three dec...
08/06/2026

Soneva announces Bare Luxury - the evolution of its founding Barefoot Luxury philosophy, and a distillation of three decades of listening, editing and refining.

Bare Luxury is the deliberate removal of everything that does not serve, to reveal Just What Matters: nature in its raw wildness, space for joy, presence and connection. Not minimalism, nor absence.

From a refined visual identity and the new Soluna monogram to villa design, restaurant concepts and garden-led menus, the philosophy shapes every dimension of the guest experience.

Thirty years on, Soneva's founding spirit feels more relevant than ever.



La Residencia, A Belmond Hotel, Mallorca has partnered with the LOEWE FOUNDATION on an inaugural artist residency progr...
04/06/2026

La Residencia, A Belmond Hotel, Mallorca has partnered with the LOEWE FOUNDATION on an inaugural artist residency programme - and the recipients have been announced.

Kaori Juzu , Deirdre McLoughlin and Dahye Jeong will each undertake a two-month residency in Deià, creating new works inspired by Mallorca's landscape, light and creative heritage.
The initiative builds on La Residencia's longstanding commitment to the arts, fostering meaningful dialogue between craft, culture and place.

Find out more:




The Explora Journeys Swiss SailGP Team makes its debut under full Explora Journeys branding - unveiling a new visual id...
02/06/2026

The Explora Journeys Swiss SailGP Team makes its debut under full Explora Journeys branding - unveiling a new visual identity at the Apex Group Bermuda Sail Grand Prix.

Racing for the first time in a refined new livery inspired by the 's signature design language and Ocean State of Mind, the identity is applied across the high-performance F50 catamaran and crew kit, marking a significant milestone in the partnership as the 2026 SailGP season continues.




01/06/2026

Paltrow is the latest to unpack her most treasured travel memories - at .

In the newest episode of Belmond's celebrated Unpacked series, Gwyneth experiences the newly reimagined Florentine retreat through wellbeing rituals rooted in ancient wisdom, strolls through wisteria-scented gardens and a sun-drenched lunch on the terrace, where conversation turns, naturally, to the flavours and memories of Tuscany.

Watch the full film via the link in 's bio.

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29/05/2026

A sunset escape across the Belitung archipelago, seen through .

From sailing towards a private island to stargazing beneath the night sky, the experience unfolds through slow moments, coastal views and the quiet beauty of sunset at sea.

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Repost from

A sunset to remember 🌅

This is sunset cruise experience. We set sail at 5 PM, headed to a private island, and watched the sunset with wine, canapés, and orange-pink skies, truly a moment to remember. We ended the boat ride back to the resort stargazing under a sky full of stars.



Petrie PR is delighted to announce its appointment as the dedicated communications agency for Aman Residences Asia acros...
28/05/2026

Petrie PR is delighted to announce its appointment as the dedicated communications agency for Aman Residences Asia across Chinese Mainland, Hong Kong, Taiwan and Southeast Asia.

As strategic PR partner, Petrie PR will lead storytelling, media relations and brand positioning for Aman’s residential portfolio across the region, supporting a phased narrative approach for a collection defined by privacy, space and immersive cultural connection.

Current focus includes Indonesia with Aman Residences at and , alongside forthcoming developments in Singapore and Janu Residences, with further announcements to follow.





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