Petrie PR - Luxury PR Agency

Petrie PR - Luxury PR Agency We provide effective, integrated solutions, offering a tailored bespoke approach to support objectives and determine the best results to help drive business.

Petrie PR is a dynamic boutique Asia based PR and social media agency providing specialist communications strategy for the luxury lifestyle, travel and spa industry. Petrie PR is a dynamic boutique Asia based PR and Social Media Agency which provides specialist communications strategy for the luxury lifestyle, travel, property, design and spa sectors. Regionally and internationally connected, our reach spans all the most influential media in China, Hong Kong, Singapore, Taiwan and Indonesia as well as emerging markets including Malaysia, Vietnam and Thailand. Our talented team brings over 50 years of industry expertise and a track record of excellence in the promotion of luxury lifestyle, hotel and travel brands. Complementing our core media relations expertise, our service offering extends from brand consultancy to event organisation, crisis communications management, social media and copywriting.

Swedish contemporary artist Jacob Felländer reimagines Soneva's iconic waterslide as a sculptural exploration of movemen...
05/10/2026

Swedish contemporary artist Jacob Felländer reimagines Soneva's iconic waterslide as a sculptural exploration of movement, freedom and imagination, unveiled at Slakthusområdet, Stockholm's historic Meatpacking District.

For one evening, friends and guests came together around art, food and conversation, with a menu by chefs Adam Dahlberg and Albin Wessman moving through four courses: Earth, Water, Air and Whimsy.

The installation remains in Stockholm until 31 December 2026, before the collaboration continues at Soneva Fushi from 12–24 November.

Soneva closes out an extraordinary year of recognition - eight Michelin Keys across three resorts. MICHELIN Guide Soneva...
01/10/2026

Soneva closes out an extraordinary year of recognition - eight Michelin Keys across three resorts. MICHELIN Guide

Soneva Secret debuts with three Michelin Keys, the only new property in Asia to launch directly with the top rating. Soneva Fushi retains its three Keys for a second consecutive year. Soneva Jani holds its two Keys once again.

With only 155 hotels worldwide receiving three Keys this year, this is a remarkable achievement, and a true reflection of the dedication and spirit of the entire Soneva team. Congratulations!

Congratulations to Regent Phu Quoc on being awarded one Michelin Key - a recognition of the team's dedication to excepti...
30/09/2026

Congratulations to Regent Phu Quoc on being awarded one Michelin Key - a recognition of the team's dedication to exceptional hospitality and the distinctive guest experience the property has become known for. MICHELIN Guide

With the upcoming launch of the Ocean Club, Taste Studio and more, there is much to look forward to ahead.

Aldar announces the opening of Saadiyat Grove in Q4 2026 - a new experiential luxury retail and fine dining destination ...
29/09/2026

Aldar announces the opening of Saadiyat Grove in Q4 2026 - a new experiential luxury retail and fine dining destination designed as a living gallery where luxury, art and fashion coexist.

Positioned at the heart of Abu Dhabi's Saadiyat Cultural District and framed by the Louvre Abu Dhabi, Guggenheim Abu Dhabi and the Zayed National Museum, with the Natural History Museum Abu Dhabi and teamLab Phenomena Abu Dhabi in close proximity, Saadiyat Grove stands as the connecting heart of a one-square-mile cultural masterpiece. Every space is inspired by art, culture and connection, blending architecture, design and storytelling in a setting unlike any other in the region.

Six clients. Six recognitions. One remarkable evening at the Destination Deluxe Awards & Wellness Summit.Aman Nai Lert B...
28/09/2026

Six clients. Six recognitions. One remarkable evening at the Destination Deluxe Awards & Wellness Summit.

Aman Nai Lert Bangkok · People's Choice of the Year
Song Saa Private Island · Regenerative Wellness Travel Destination of the Year
tulåh Clinical Wellness · Wellness Architecture of the Year
Clinique La Prairie · Longevity Brand of the Year
Janu Tokyo · Urban Wellness Retreat of the Year, 2nd Place
SIRO at One Za'abeel · Urban Wellness Retreat of the Year, 3rd Place, designed by LW Design Group

A proud evening at the Destination Deluxe Awards & Wellness Summit last week, with six client wins across the night.Peop...
28/09/2026

A proud evening at the Destination Deluxe Awards & Wellness Summit last week, with six client wins across the night.

People's Choice of the Year: Aman Nai Lert Bangkok

Regenerative Wellness Travel Destination of the Year: Song Saa Private Island

Wellness Architecture of the Year: tulåh Clinical Wellness

Longevity Brand of the Year: CLINIQUE LA PRAIRIE

Urban Wellness Retreat of the Year, 2nd Place: Janu Tokyo

Urban Wellness Retreat of the Year, 3rd Place: SIRO at One Za'abeel (Designed by LW Design Group

Each recognition reflects the vision, craft and commitment of the teams behind these extraordinary brands. Congratulations!

Six Belmond properties feature across The 50 Best Hotels 2026, with three in the global top 50.Copacabana Palace, A Belm...
24/09/2026

Six Belmond properties feature across The 50 Best Hotels 2026, with three in the global top 50.

Copacabana Palace, A Belmond Hotel, Rio de Janeiro · No. 29
Mount Nelson, A Belmond Hotel, Cape Town · No. 34
Maroma, A Belmond Hotel, Riviera Maya · No. 47

51-100:
Hotel das Cataratas, A Belmond Hotel, Iguassu Falls
Splendido, A Belmond Hotel, Portofino
Palacio Nazarenas, A Belmond Hotel, Cusco

From the beaches of Rio to the Andes of Peru, from the Cape to the Italian Riviera, each property is shaped by Belmond's founding belief that true luxury is inseparable from place. Not imported or imposed, but grown from the history, landscape and character of the destination it calls home.

Congratulations to James McBride, co-founder of NIHI Sumba, on receiving the Global Icon Award at The 50 Best Hotels 202...
23/09/2026

Congratulations to James McBride, co-founder of NIHI Sumba, on receiving the Global Icon Award at The 50 Best Hotels 2026 in Paris - and NIHI Sumba is named No.35 in the World's 50 Best Hotels 2026.

A career that has walked a renegade path between disciplined operator, entrepreneur and storyteller, and created one of the most emotionally resonant resorts in the world.

It is a privilege to represent NIHI, and to work alongside the leader and visionary who is shaping the future of our industry.

Congratulations to THE PULI SPA, awarded the SpaChina Honoured Award at the SpaChina Annual Wellness & Spa Awards 2026.A...
22/09/2026

Congratulations to THE PULI SPA, awarded the SpaChina Honoured Award at the SpaChina Annual Wellness & Spa Awards 2026.

A well-deserved recognition of the team's dedication to a particular kind of care - one that is felt in every detail, and in every stay.

The PuLi Shanghai

Congratulations to Bhutan Spirit Sanctuary , awarded Best Spiritual Treatment of the Year 2026 at the SPA China Wellness...
22/09/2026

Congratulations to Bhutan Spirit Sanctuary , awarded Best Spiritual Treatment of the Year 2026 at the SPA China Wellness & Spa Awards for its signature Hot Stone Herbal Bath.

A well-deserved recognition of a wellness offering rooted in the ancient traditions of Traditional Bhutanese Medicine, supported through our partnership with Small Luxury Hotels of the World.

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Rm 502, 5/F, Winsome House, 73 Wyndham Street, Central
Hong Kong
888

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+85225219608

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