09/12/2021
🏆 - Google Hong Kong revealed Year in Search 2021, with the government’s economic stimulus “Registration for Consumption Voucher Scheme” ranking first as the “Top Trending Keywords” of 2021.
🏊 Apart from updates on the pandemic, Hongkongers were keen to learn about the OIympics and their favourite athletes, with Hong Kong swimmer and Olympic silver medalist “Siobhan Bernadette Haughey” taking the first spot on the newly released “Top Trending Athletes” chart this year.
💰 Financial investment was also top of mind. “iBond 2021”, the inflation-linked retail bond launched by the government, ranked first on this year’s “Top Trending Finance News” chart. People also searched for financial information related to the technology sector or fintech, such as “Bitcoin price”, “Kuaishou”, “GME”, “Tesla”, and “NFT” (non-fungible token).
🎤 In entertainment and pop culture, local boy band received the biggest hype this year, as shown in Google Trends. “Anson Lo”, “MIRROR” and “Keung To” made it into the top spots of this year’s “Top Trending Entertainment Celebrities (Local)”.
🦑 As for drama series and shows, global sensation “Squid Game” and ViuTV’s adaptation of the television rom-com “Ossan’s Love” took the top two spots on this year’s “Top Trending Shows” chart.
More information : https://trends.google.com/trends/yis/2021/HK/