PHD Media

30/07/2024

PHD has once again been ranked #1 on Campaign Asia's APAC media new-business league for July. The agency network amassed $901.6 million in overall billings sum, with a significant portion attributed to the global retention of Volkswagen Group. PHD's retention of Singapore Airlines also contributed to its success.

We are proud of this achievement, which is a testament to PHD's data-centric culture. This also wouldn't have been possible without all PHDers consistently going above and beyond, combining creativity with technology to reach untapped audiences.

Read the full article here: https://www.campaignasia.com/article/july-apac-media-agency-rankings/497446

09/07/2024

OMG Hong Kong Enhances Social Listening Capabilities With Google’s GenAI

Omnicom Media Group Hong Kong (OMG HK) has developed a proprietary, dashboard with advanced features by integrating Google’s Generative AI technology into its social listening framework.

“Our proprietary proposition offers clients like Mead Johnson Nutrition with insights into customer sentiments and conversations. By leveraging advanced language understanding and analytics, we empower brands to make data-driven decisions and drive their social media strategies forward,” added Chris HW Kwok, Head of Data, Omnicom Media Group Hong Kong.

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According to the company, this enables brands to analyze large amounts of social media conversations at a rapid pace and effectively identify various nuances, context, and consumer sentiments.

25/06/2024

It was a glittering night for PHD Hong Kong as the team won six trophies at Marketing Interactive's Agency of the Year Awards 2024. The team was honoured in multiple categories including B2C and Digital. Strategy director Christopher Lui also took home Rising Star of the Year!

Here is the full list of awards:

● B2C Agency of the Year - GOLD
● Digital Agency of the Year - GOLD
● Rising Star of the Year (Christopher Lui) - GOLD
● Best Client Acquisition Agency of the Year - SILVER
● Integrated Marketing Agency of the Year - SILVER
● Media Agency of the Year - SILVER

On top of that, our parent company Omnicom Media Group Hong Kong won Gold for Analytics Agency of the Year, Silver for Search Agency of the Year, and Bronze for Programmatic Agency of the Year.

These achievements highlight the team's hard work and dedication. Congratulations to our exceptional team for their well-deserved recognition!

For the full list of winners, please visit: https://awards.marketing-interactive.com/agency-of-the-year-hk/winners/

21/06/2024

Survey: HKers shift from watching videos on digital platforms to social media

Conducted by Omnicom Media Group (OMG), the “Hong Kong video content viewing landscape” study is based on a self-complete online survey among 815 Hong Kong residents aged between 18 and 59.

The survey was carried out from March to April and targeted individuals who had watched video content on free TV, pay TV, or digital video content platforms within the seven days before completing the survey. The study aims to monitor the fast-changing video-viewing behaviour of Hongkongers.

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OMG's survey found social media comprises a larger portion of audiences’ total viewing time.

14/06/2024

“Total viewing time remained stable in early 2024. However, time spent on video viewing increased among those aged 18-34, while middle-aged and older groups watched less. Q1 2024 saw a bounce-back in OTT viewing, led by Netflix and followed by Disney+. Our quarterly study tracks media consumption habits in Hong Kong, providing insights into evolving behaviors and emerging trends."
Nicole Cheng, Insights Director OMG, Hong Kong

14/06/2024

There’s nothing better than bonding time with our industry partners! We recently spent a meaningful and fun-filled afternoon at Yahoo Yahoo recently at their Engagement Workshop.

They shared their latest creative studio offerings, refreshed advertising formats, and the newest advancements in advertising, followed by a team bonding session where we created our own eco-friendly terrazzo masterpiece with chips.

The workshop provided us with new skills and a reminder of the importance of collaboration.

24/05/2024

"24Q1 sees an upward trend that more HK people are travelling to the Greater Bay Area for shopping, dining and leisure. In our latest survey, we aim to understand their travel habits and plans in Mainland China." Nicole Cheng, Insights Director OMG, Hong Kong

READ THE FULL REPORT:http://www.phdhk.net/newsletter/HK%20PEOPLE%20TRAVELLING%20TO%20MAINLAND%20CHINA%2024Q1%201.pdf

20/05/2024

We are delighted to offer a recap of the highly successful event we hosted this month in collaboration with Google. The event, "Navigating the Future Beyond 3rd Party Cookies with AI," brought together valuable insights into the dynamic landscape and delved into privacy-centric solutions that may shape the future.

20/05/2024

Mentholatum HK inspires HKers to embrace their inner 'little nurse'

In celebration of its 135th anniversary, Mentholatum Hong Kong has inspired everyone to embrace their inner "Little nurse" with a new campaign.

"We are delighted to be a part of Mentholatum’s 135-year anniversary campaign, with strategically placed, captivating media executions that spark consumers’ imagination and pay tribute to the rich heritage of the brand and the enduring spirit of the Little nurse.” Samuel Ho, general manager, PHD Hong Kong

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Mentholatum celebrates the 135th anniversary with new campaign

13/05/2024

The Marketing Interactive MARkies Award Ceremony 2024 was held at JW Marriott Hong Kong on May 9th.

We are delighted to announce that PHD and DFI Retail Group were honoured with four prestigious awards, including two gold awards, for their exceptional Yuu Rewards campaigns.

Yuu Rewards - Ready, Set, Grab JETSO Deals!: Best Idea – Customer Engagement - GOLD
Yuu Rewards - Ready, Set, Grab JETSO Deals!: Best Use of Gamification - GOLD
Yuu Rewards - Ready, Set, Grab JETSO Deals!: Best Idea – Gamification - Silver
7-Eleven Hong Kong - Explore the 7-SELECT Foodie-verse. Anytime Anywhere: Best Use of Digital Solution - Silver

Heartfelt congratulations to the team and DFI Retail Group for their outstanding accomplishments!