Luibao

22/06/2022

🤔What is the traditional wine marketing in China？
💡B2B wine tasting event and tasting dinner, lead by the winery and the appointed importer.

🤨What is the non-traditional wine marketing in China？
🤳🏻B2C and C2C social media content seeding by posting wine reviews, wine recommendations, and wine drinking experience.

🤯What is in the middle of above two？
📺The big wine importer starts to do Zhibo on Douyin（Chinese Tiktok）and work with wine influencers on both content seeding and direct sales business.

Are you online today?

Visit us at www.luibao.com

15/06/2022

Chinese Term time!

Sai Dao = Race Track

Though, not a race track about cars, but business in China

The track can be,
a segment of an industry, eg.Mom and Baby food, out of food industry
a product segment, eg.EVOO (Extra Virgin Olive Oil), out of Edible oil
a USP or a concept under a group of products, eg.Patent-protected Probiotic ingredient

Before jumping into China market with endless demand on your investment, energy, and time,

What is your race track?
Is it the one with scalable space?
Who are other racers on your track? Or, maybe, is it a one-man race?

Our professional team is based in China and Italy, with multi-cultural background. We are able to study your “race track” and give you a comprehensive analysis, before you dive in.

DM or check out our service page, and book a short call if you are ready for China: https://www.luibao.com/service/

08/06/2022

OperaWine 2022, after two years' absence, this signature top wine event in Italy was back！

100 top wine producers with their best wine for Italian and international professionals, a “party” of wine tasting, industrial talks, and more.

As the social media partner, as well as, agent for our wine producers and partners, we are looking forward to bring more exciting Italian wines to the Chinese audience.

Check out our China social media service: www.luibao.com/service/

31/05/2022

The booming bistro industry, together with the “Wei-Xun” (Tipsy) trend among young consumers is one fraction of the wine market in China?

🍶Until the end of 2021, 14,658 bistro businesses are registered
📈Est. 148.78Bn RMB (USD22.51Bn) market size until the end of 2023
🌚More than 23.5% of young Chinese hang out at bistros at the night
🗓More than 60% of Chinese bistro consumers hang out at local bistros at least once a month
👯‍♀️57.5% of bistro consumers hang out in a group of 2 to 4 persons
💰71.6% of the bistro consumers spend between 100 to 300 RMB (USD15-45)
🤳🏻Social media (content) is where the bistro consumers acquire the information

Read our new China insight about bistro business in China:

Catching a fraction of the wine market in China? Present the correct products with the correct values into the correct "niche" channel.

24/05/2022

Back with a new Chinese term, Tuan Zhang (groupbuy leader)

The term isn’t new, in fact, coming with the strong community-based social commerce in China, the Chinese consumers are very familiar with the concept of “Group Buy”.

However, Tuan Zhang, specifically means that individual who leads others, negotiates the deals on behalf of the other groupbuy members with the suppliers, and even involves in the operation and logistics,

Becomes a big ROLE during Shanghai’s lockdown since April.

At the beginning stage of Shanghai’s lockdown, the city system, especially food and medicine supply chain isn’t ready for the sudden situation. Many older generation, who may have more urgent needs for specific food and medicine, are not able to compete with the young Internet-savvy to order everything online.

Tuan Zhang, normally is a volunteer individual in a neighborhood, who realizes this problem. He/She starts to coordinate with other smaller Tuan Zhang, to consolidate small orders for themselves and for others.

Will Tuan Zhang becomes the next “hit” of China’s community-based ecommerce business? Or, it will naturally fade out along with the ease of China’s covid situation?

More China insights on our blog: www.luibao.com/blog/

17/05/2022

The new generation of Chinese vineyards and their premium wine?

Glad to attend the China Wine Masterclass at Slow Wine in Bologna.

As a Chinese, alcoholic beverage is part of our long history, however, (grape) wine is not familiar to the modern Chinese. I still remember when I was a little girl, the “wine” my parents bought is sweet and watering like just a grape juice. However, it is glad to see the change in drinking culture and winemaking industry in China in the recent 5/10 years. The change is in the domestic regulations, in a new generation of winemakers, and in the development of real wineries and vineyards, even in the growth of attention on the local grapes.

Visit us at : www.luibao.com

10/05/2022

Cheers to the rising southern Italian wine regions!!!

I’m glad to finally meet Montevetrano at OperaWine in April. The Salerno-based premium winery makes it through many Italian wine producers from the north to the south and shines on the international stage with Operawine, Vinitaly International, and Wine Spectator.

05/05/2022

Glad to visit OperaWine this year, meet old friends and make new friends, and taste the great wines by the top wine producers in Italy!

Check out this 60s short interview with Tenuta San Leonardo

25/04/2022

Healthy eating, diet, food options are hitting not only the consumer and the food producers, but also shaking the whole industry and market. We’ve seen increasing demand from Chinese consumers for yummy, easy-to-do, and healthy food and drink products.

In many cases, technology plays an important role in the creation and innovation of healthy diet concepts.

Reoli, an Italian company with strong university research and laboratory practice for a new version of Bio and plant-based oil products, to offer the nutritions and benefits of Mediterranean diet.

Tech Gastronomy, a famous media and PR company in b2b food industry in China, with years of professional experience of working with top-tier Chinese and foreign chefs in China, publishing food innovative news, and hosting international-level cooking and baking competitions and conferences in China over years.

We married those two last year for a wonderful online interview and professional article about how food technology can create new business opportunities to the chefs and restauranteurs, as well as can bring benefits to the consumers.

Are you marketing a new food innovation project?

Book a chat with us: www.luibao.com

14/04/2022

One day trip to Milan for 🍷

Natural wine is a new segment of wine for us, but we are excited to know more about this niche and booming industry in Italy and Europe, and bring them to China 🇪🇺🇨🇳💪🏻

▶️If you are looking for natural wine import, DM us for a casual chat, or simply drop us an email

11/04/2022

Content-based social commerce platforms in China

What are they? What are the differences? What are the current status of those platforms now?

💚WeChat
1Bn daily active users, more intimate ecosystem, private traffic marketing, service-oriented

🧡Weibo
“the bed for fermented topics and trends”

❤️Xiaohongshu
content-seeding , long-term branding, influence the purchase decision

🖤Douyin
TikTok in China, short videos and live streaming with in-App commerce

💛Kuaishou
Very similar to Douyin, more down-to-earth user base and real-life content character

💜Bilibili
for Z generation in China, creative and original cultural content

More explained in our latest blog post ⬇️
https://www.luibao.com/2022/03/21/how-is-social-commerce-in-china/

07/04/2022

Chinese trendy word explained again! Today, we talk about “wei-xun”, which means tipsy.

Tipsy culture, or night-life culture is not unfamiliar to many western brands, as bars and bistros, or drinking culture is originally from the West. In Japan, grabbing a drink after leaving the office is almost “mandatory” for the young professionals in big cities.

Now, the same culture arrives and is “fermenting” in China.

The latest report from iiMedia shows,

😚64.7% consumers tend to drink until feeling tipsy
🤯64.5% go for night drinks to relax from work stress in the day
🗓60%+ bistro-clients visit bistro or tavern at least once a month

Is your product a part of wei-xun ecosystem?

▶️Chat with us about your China business, DM us or simply drop us an email