VincDesign Branding Co.

VincDesign Branding Co. Vincdesign Branding Consultant 品牌設計工作室
VVe make a meaningful difference to brands. Branding Design, Logo Design, Package Design

很高興受邀到 Mill Milk 擔任分享嘉賓。Vince在節目中分享食品包裝設計背後的專業顏色知識。影片中MM 主持們走入「黑白小賣部」進行味覺實測，挑戰在失去顏色提示下辨別零食風味。到底包裝換成黑白色會否影響味覺？藍色又是不是傳說中的食...
05/06/2026

很高興受邀到 Mill Milk 擔任分享嘉賓。Vince在節目中分享食品包裝設計背後的專業顏色知識。影片中MM 主持們走入「黑白小賣部」進行味覺實測，挑戰在失去顏色提示下辨別零食風味。到底包裝換成黑白色會否影響味覺？藍色又是不是傳說中的食慾殺手？

貨架上的心理學與品牌語言
研究指出，超過 72% 的消費者會因包裝決定購買。在 Vincdesign 的理念中，包裝從來不是獨立存在的，它就是品牌設計的「實體化延伸」，更是創造品牌語言（Brand Language）的最前線。真正的貨架突圍，是透過視覺層級與紙張工藝，將抽象的品牌靈魂「翻譯」成消費者看得到、摸得到的立體載體。當一整套產品線整齊排列，即使遮住 Logo 也能單憑風格被認出，這就是成功的品牌視覺資產。

無論是黑白薯片還是繽紛的彩虹糖，色彩與設計的世界遠比想像中更具策略性。

完整專題影片已經在 Mill Milk YouTube 頻道上線：

｜日本出黑白色薯片 原來可能會影響味覺？實測換晒黑白包裝 芝士味會變洋蔥？ 原來藍色係食慾殺手?
https://www.youtube.com/watch?v=CxUNS-S-sD4

#包裝設計 #品牌設計

Vince 再度受邀擔任 HKTDC DeLuxe PrintPack 2026演講嘉賓 The Silent Ambassador: Beyond Protection, Into the Soul of Branding.We are ...
08/05/2026

Vince 再度受邀擔任 HKTDC DeLuxe PrintPack 2026演講嘉賓

The Silent Ambassador: Beyond Protection, Into the Soul of Branding.

We are thrilled to announce that Vince Cheung, Founder & Creative Director of VincDesign, has been invited to return as a guest speaker at HKTDC DeLuxe PrintPack Hong Kong 2026! 🎤

Building on his 2024 talk "Unboxing Luxury," Vince will elevate the conversation in 2026 with a new theme: "The Silent Ambassador: Communicating Core Brand Values through Packaging Aesthetics."

💡 Key Insights:

Anticipatory Dialogue: How packaging starts a "silent conversation" with your audience before the product is even revealed.

Manifesting DNA: Transforming peak craftsmanship and sustainability into tangible visual narratives.

Value-Driven Evolution: Moving from the sensory "Unboxing Experience" to a long-term "Value-Driven" brand strategy.

At VincDesign, we believe packaging is the brand's most powerful first touchpoint. It’s not just a box—it’s the ultimate vessel for your brand’s spirit.

Branding, Packaging & Interior Design for Månen Bakery【Manen - Where Royal Heritage Meets Modern Patisserie】From Singapo...
11/11/2025

Branding, Packaging & Interior Design for Månen Bakery

【Manen - Where Royal Heritage Meets Modern Patisserie】

From Singapore to Hong Kong, Master Pastry Chef Chen Yueping brings over four decades of expertise, having served renowned hotels and the Danish royal family. His award-winning almond cookies are now available in Hong Kong.

The name “Månen” - meaning “moon” in Danish - honors both Chef Chen’s name and his royal Danish connection, embodying elegance and heritage.

Our visual identity blends the crown of royalty, the chef’s hat of craftsmanship, and the crescent moon of inspiration. The design features royal blue and gold tones, geometric patterns, and premium packaging with embossed tins and gold foil details.

Through comprehensive branding strategy, we have established Manen as a growing presence in Hong Kong, expanding our store network and serving both individual customers and corporate clients.

Branding, Package & Interior design for Månen Bakery
Client/Project: Månen Bakery
Creative Director: Vince Cheung
Design and Illustration: PingTing Lee
Photography: Justin Tsao
Printing: Sense Production Limited
Interior Design: moodesignstudio & Vincdesign Branding Co.

Logo Designer #品牌設計 #商標設計

Branding Design for The Department of Management at HSUHK香港恒生大學管理學系 | 品牌設計The new brand identity of the Department of Ma...
20/10/2025

Branding Design for The Department of Management at HSUHK
香港恒生大學管理學系 | 品牌設計

The new brand identity of the Department of Management at HSUHK is built around the core strategies of systematization, internationalization, and youthfulness, aiming to create a unified, recognizable, and impactful visual system. The logo centers on the creative element “MGT,” a concise and powerful abbreviation derived from “MANAGEMENT.” This not only clearly reflects the department’s identity but also addresses the issue of the original lengthy and hard-to-remember name, establishing a visual symbol that is easier to communicate and memorize, laying a strong foundation for the department’s future brand development. In terms of color usage, the department has revisited its historical roots, reintroducing the red hue used in its early days as the primary brand color. This choice pays homage to tradition while infusing red with new contemporary meanings—symbolizing vitality, professionalism, and leadership. It also distinctly differentiates the Department of Management from other departments within the university’s visual system, enhancing brand uniqueness and recognition.

The logo design is creatively constructed based on the “MGT” typography, with an outward-expanding form and dynamic, tension-filled lines, symbolizing the discipline’s balance of internal and external cultivation, as well as its dynamic and static qualities. The implicit triangular structure signifies efficiency and development, echoing the critical role of effective leadership and scientific management in organizational growth in modern enterprises. The “T” shape draws inspiration from the Velvet Tams, subtly connecting to the university’s traditions, while the fusion of the “G” with circular elements symbolizes a global vision and the cyclical nature of management dynamics, reflecting an internationalized development direction.

Client/Project: The Hang Seng University
Creative director: Vince Cheung
Design and illustration: Lin Yi
Photography: Justin Tsao

#品牌設計 #品牌形象

Regent Hong Kong’s 2025 mooncake premium packaging design elegantly upholds the brand’s hallmark of understated luxury, ...
12/09/2025

Regent Hong Kong’s 2025 mooncake premium packaging design elegantly upholds the brand’s hallmark of understated luxury, seamlessly weaving in the evocative spirit of the Mid-Autumn Festival. This year’s collection draws inspiration hongkongdesigneron’s radiant glow over Victoria Harbour—a poetic nod to reunion and the “Beauty of Contrasts,” harmonizing tradition with modernity, tranquility with vibrancy. The design resonates with a heartfelt sentiment: “Thousands of thoughts flow homeward like water, drifting with the waves, dancing with the Jade Rabbit. Longing transforms into light, guiding all wanderers home.”

The packaging’s sleek, minimalist silhouette stands out as an emblem of refined elegance, swiftly capturing the market’s imagination. Exemplifying Regent’s meticulous craftsmanship and pursuit of perfection, the gold-embossed lid evokes the luminous allure of a harvest moon—timeless, shimmering, and serene. The act of opening the box, designed as a deliberate ritual, symbolizes the tender sharing of blessings with loved ones, fostering moments of connection.

Crafted from premium paper with a tactile, wave-like texture, the surface mirrors the gentle rhythms of Victoria Harbour, adding depth and fluidity. Within these undulating contours, the Jade Rabbit subtly emerges—now in graceful silhouette, now veiled in shadow—infusing the design with playful yet sophisticated whimsy that honors lunar folklore.

Each mooncake is individually wrapped, extending the narrative of moonlight and waves through modern typography and a cohesive teal-and-gold palette that aligns with Regent’s contemporary aesthetic. Beyond its role as a container, the packaging transcends as a reusable boutique: a sculptural lantern or decorative keepsake that carries the festival’s cultural resonance long after the celebration, blending sustainability with timeless artistry.

Package design for Regent Hong Kong Mooncake Packaging
Client/Project:
Creative director: Vince Cheung
Design and illustration: Lin Yi
Photography: Justin Tsao
Prodcution: .ltd

Shure 100th Anniversary | Visual identity & Premium DesignThe visual branding narrative is inspired by the theme: “A CEN...
27/06/2025

Shure 100th Anniversary | Visual identity & Premium Design
The visual branding narrative is inspired by the theme: “A CENTURY OF SOUND ECHOING THROUGH TIME AND SPACE.” Soundwaves manifest as bold squares, resembling a crimson lightning bolt at a rock concert. The legendary 55SH microphone vibrates, capturing the energy of crowds into timeless acoustic fossils. Diffused violet circles expand in the silence of recording studios, while headphone diaphragms mimic the creator's breath, swelling into soundwaves that fill massive stages and conference rooms. Green triangles form an acoustic fortress, symbolizing reliability and precision.

This design features three geometric shapes representing Shure’s acoustic dimensions:

Bold / Square:
Symbolizes strength and precision, honoring the iconic 55SH “Elvis Mic.”
Diffuse / Circle:
Embodies the resonance of soundwaves, reflecting Shure’s integration in various spaces.
Stable / Triangle:
Represents engineering reliability, ensuring trust in audio quality.
The dynamic design integrates product imagery—microphones, headphones, and conferencing systems—highlighting Shure’s versatility. A vibrant triadic color palette adds modern energy, echoing sound's dynamic essence.

The design extends to themed merchandise like hoodies and tote bags, inviting Hong Kong fans to celebrate a century of sound. Shure’s global branches weave a rich cultural tapestry, embodying our slogan: “100 years of extraordinary sound. The story of sound is the story of us.”

Visual Branding & Premium Design for Shure 100th Anniversary
Client/Project: Shure Inc.
Creative Director: Vince Cheung
Design and Illustration: PingTing Lee

#品牌設計 #包裝設計 #品牌形象

The branding design for Young Master Grand 少爺大啤 is a visual love letter to Hong Kong, blending nostalgic charm with mode...
29/04/2025

The branding design for Young Master Grand 少爺大啤 is a visual love letter to Hong Kong, blending nostalgic charm with modern aesthetics to create a timeless and iconic identity. Drawing inspiration from the city’s vibrant street culture, the design incorporates vintage street signs, neon-style lettering, and typography reminiscent of classic Hong Kong cinema. These elements evoke nostalgia for older generations while captivating younger and international audiences eager to experience Hong Kong’s rich heritage.

With a bold red, black, and silver color palette, the packaging stands out in a competitive market while reflecting Hong Kong’s spirited energy and sophistication. Impactful typography, influenced by the city’s cinematic golden age, reinforces the beer’s crisp, refreshing flavor and Young Master’s passionate creativity. Together, these design elements position Young Master Grand as a perfect blend of tradition and innovation, captured by the cheeky slogan, 「仲使講咩，少爺大啤！」

What we did:
Brand Positioning, Brand Story, logo Design, Photo Art Direction, Visual Identity, Package Design

Branding & Package Design for Young Master Grand .grand
Client/Project: Young Master Grand
Creative Director: Vince Cheung
Design and Illustration: Yum Cheng, PingTing Lee, Maggie Tang
Typography design: Julius Hui .kowloontype
Photography: Young Master Brewery, Chris Chan .thingstudio

#品牌設計 #包裝設計 #品牌形象 #餐飲設計

/ Branding & Packaging Design / ROOAR uses the distinctive design concept of ‘bodyscape’ branding, where close-up imager...
14/01/2025

/ Branding & Packaging Design / ROOAR uses the distinctive design concept of ‘bodyscape’ branding, where close-up imagery of the human body is artistically depicted in ways that evoke the beauty of landscapes. This concept emphasizes respecting and honoring the body through care and attention. By revealing the true image of the human form from the perceived landscape image only when viewed from various perspectives, the bodyscape approach highlights the notion that true beauty is understood holistically, encompassing both body and soul.

The bold and captivating visuals of the bodyscape not only captures the attention of people but also invites deeper interaction, encouraging viewers to come closer to explore and appreciate the art and philosophy while learning about the product. This innovative use of the bodyscape concept sets ROOAR apart in the body care industry, offering a fresh and unique perspective that has yet to be explored by other brands.

What we did:
Brand Positioning, Brand Story, Logo Design, Visual Idenlity, Package Design

Branding & package design for ROOAR
Client/Project: ROOAR
Creative Director: Vince Cheung
Design and Illustration: PingTing Lee
Photography: Justin Tsao
Printing: Sense Production Limited

#品牌設計 #包裝設計 #品牌形象 #餐飲設計

Visual Identity & Website Design Solution for CUHK Faculty of Social ScienceBrand Story: Ask BIG Questions and Offer Bol...
02/01/2025

Visual Identity & Website Design Solution for CUHK Faculty of Social Science

Brand Story: Ask BIG Questions and Offer Bold Answers
This design project was guided by the core philosophy of CUHK’s Faculty of Social Science: “Ask big questions and offer bold answers.” Building on this foundation, two key themes emerged: “The Spirit of CUHK’s Faculty of Social Science” and “Questions and Answers.”

To capture the spirit of CUHK’s Faculty of Social Science, a dynamic visual identity was created using the contrasting colours of black and orange. Black symbolizes stability and professionalism, while orange conveys curiosity, passion, and boldness. This striking colour pairing was seamlessly integrated throughout the website, establishing a cohesive and modern aesthetic that aligns with the faculty’s mission.

The visual identity seamlessly merged “The Spirit of CUHK’s Faculty of Social Science” with the “Questions and Answers” theme. Icons were crafted with inverted black and orange backgrounds, visually emphasising the interplay between inquiry (questions) and discovery (answers). Unique icons were created for each department to highlight their distinctive qualities. In collaboration with a photographer, portraits of professors and staff were captured to reflect their individual charm, with each person being photographed twice to express their personal interpretation of the “Questions and Answers” theme through body language and facial expressions. Together, these bespoke icons and dynamic portraits reinforce the faculty’s commitment to research, education, and the community.

The interface was designed with simple colour blocks and thin lines, creating a clean and sleek style that enhances the user experience while aligning with modern design principles. Overall, the design blends innovation and professionalism, perfectly representing the brand spirit and academic characteristics of the Faculty of Social Science at The Chinese University of Hong Kong.

Client/Project: CUHK Faculty of Social Science
Creative director: Vince Cheung
Design and illustration: Kaman Kan
Portrait photographer: Yin Ip & Eddie Li .co
Programming: FromDB

The Hong Kong headquarters is recruiting a "Brand Designer." Experience is not required; we only consider your portfolio...
17/10/2024

The Hong Kong headquarters is recruiting a "Brand Designer." Experience is not required; we only consider your portfolio! If interested, please send your resume and portfolio to [email protected].

香港本部徵「品牌設計師」，經驗不限只看作品！有興趣請將履歷和作品send 到 [email protected]

Address

Unit 201, 67 Bedford Road, Tai Kok Tsui
Hong Kong
N/A

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

Telephone

+85267169968

Website

Alerts

Be the first to know and let us send you an email when VincDesign Branding Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category