20/05/2024
Our campaign for HSBC Fraud Fair was honoured with the grand prize and several medals at the .
At Hungry, we always remind ourselves that when a project is launched, the most important people to thank should be the clients who gave us the green light and sealed the deal.
Moreover, advertising creativity is truly a team effort. No matter how good you are, it is impossible to work everything alone, even if you believe you could single-handedly fight with ten people like Ip Man.
Take this campaign as an example; apart from my hardworking colleagues at Hungry Digital and myself, who are usually responsible for the morning coffee beans and water refills, many other significant individuals were also involved.
We had the media experts from OMG, the PR professionals from Hill & Knowlton, and, most importantly, the production team who brought our ideas to life. It was a team effort, and I am grateful for the hard work and contributions from everyone involved.
To all of you who were part of this project, thank you for being simply the best.
Clients:
Brian Hui, Cheuk Shum, Kirsty Kwok, Yancy Chu, Elsa Chu, Venus Li and Lorraine Lee
Creative Team:
David Lo, Charlie Tsang, Max Ip, Estella Fung, Leon Lo, Fan Homan, Angela Kwok, Jeremyr Sabinano, Niki Chan, Wincy Chiu and Crystal Cheung
Production Partners:
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- Set Design & Interactive Design Production
Honne creates
- Video and Photo Productioncreates
Perks Production
Design, Illustration & Badge Productionproduction
HSBC Fraud Fair hashtag
🥇Best of Show: Campaign
🥇Gold: Best Idea - Branded Content
🥇Gold: Best idea - Public Awareness
🥇Gold: Best Idea - Event - Fraud
🥈Silver: Best Idea - Brand Storytelling
