Cogney

30/01/2024

Rank your blog posts for more keywords by incorporating a FAQ section at the bottom that answers related questions people search for that aren't addressed specifically in the post.

25/11/2023

Massive failure from the new food delivery platform KeeTa.

They've been in Hong Kong six months now and haven't even published a single restaurant page on their website.

Competitors Deliveroo and Foodpanda bring in 100,000 and 200,000 clicks from Google respectively per month from their restaurant pages.

14/08/2021

The Wall Street Journal created over 100 automated accounts—or bots—that watched hundreds of thousands of videos on the app. They found that all their accounts got pushed down narrow rabbit holes that were hard to escape.

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger o

02/05/2020

Think bidding on brand keywords is a waste of ad spend? Here are 5 reasons why you'd end up leaving more money on the table than what you'd save: https://www.cogney.com.hk/blog/why-bid-on-brand-keywords

19/04/2020

Google was going to open a data center in Hong Kong in 2013, but scrapped those plans without explanation. A new court verdict involving a locally owned data center company offers a clue. Their landlord, Hong Kong Science and Technology Parks, which was to be Google's landlord, can enter their tenant’s data storage spaces at any time. https://hongkongfp.com/2020/04/19/why-did-google-abandon-plans-to-open-in-hong-kong-after-seven-years-a-clue/

14/04/2020

The cost of advertising on Facebook, Instagram, and YouTube has fallen about 20% from February to March.

Now is the time to increase testing (messaging, landing pages, offers, etc) on these channels, to get more data to learn from, for cheap, and then as the CPCs rise again after COVID-19 is under control, you'll know precisely where to focus your budget without waste.

Facebook’s ad business is feeling the impact of the new coronavirus. Even as people stuck in their homes spend more time on social media, advertisers are pulling back during the economic shock now under way.

25/07/2019

Lots of information on the growth of Facebook's family of apps here: https://www.theinformation.com/articles/facebook-secret-research-warned-of-tipping-point-threat-to-core-app e.g. FB had declined 2% in monthly reach in Japan YoY and that 85% of all Internet users use a FB-owned app.

Last October, after spending almost a year examining trends among Facebook users, a senior data scientist at the company named Tom Cunningham painted a bleak picture of one possible future for its flagship Facebook app.At the time, Facebook noticed that users of the app—known internally as the “...

14/06/2019

Tech platforms have purged apps that promote discredited gay conversion therapy, but organic search results can still steer users to anti-LGBTQ groups.

We helped dig deeper into the SEO behind why these sites rank high. Click to learn more.

Tech platforms have purged apps that promote discredited gay conversion therapy, but organic search results can still steer users to…

31/03/2019

Not doing SEO was this entrepreneur's #1 example of a mistake that prevented his company from being valued higher:

In January of 2017 I sold my company, SimpleData, to a private investor. In retrospect the process of selling my business taught me more about how to actually build a company than starting it or operating it. In this post I’ll describe how I sold the business, how businesses are valued by acquirer...

26/01/2019

Here's how LinkedIn, Facebook, GitHub, StackOverflow, Upwork, Reddit, and Twitter do onboarding.

The importance of a tight onboarding flow for any consumer internet businesses is almost always the most critical part for the company…