16/04/2022
AnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManager
AnyMind Group (and Acqua Media in Hong Kong) has today announced the integration of LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub into the AnyManager platform, providing online publishers audience identification (ID) solutions, and for advertisers to better reach relevant audiences across AnyMind Group’s publisher inventory.
Both ID solutions are now integrated into AnyManager’s solution for publishers to provide connected demand sources with more information to better reach and engage with desired audiences. AnyManager also enables the easy implementation of LiveRamp’s people-based, privacy-first identifier, RampID, through the Authenticated Traffic Solution (ATS).
AnyMind Group is LiveRamp’s first regional Authenticated Traffic Solution (ATS) partner with Asia-Pacific coverage. Once a publisher and AnyMind Group enter into an agreement, ATS is implemented on the login screen of the publisher’s site. ATS allows publishers to match authenticated user data with RampIDs in real time, enabling advertising without a reliance on third-party cookies or device-based identifiers. Advertisers leveraging RampID can unlock premium inventory, additional reach across browsers such as Safari and Firefox, and improved marketing tactics such as people-based audience targeting, frequency capping and more. Identity Hub integration provides access to partnered ID solutions, eg. LiveRamp’s RampID, ID5 ID, The Trade Desk’s Unified ID, and more.