Ruder Finn Interactive

Ruder Finn Interactive Ruder Finn Interactive is an AI-enabled consultancy providing communications, branding, digital marketing, and crisis management services.

RFI (Ruder Finn Interactive) is an AI-enabled consultancy providing communications, branding, digital marketing, and crisis management services. From omnichannel campaigns, brand design, and content creation, to crisis management, AI experiences and corporate training, RFI offers a multitude of tailored solutions to enhance their clients' success.

We’re proud to join Pink Friday again this year, standing alongside nearly 100 organizations across Asia Pacific to cele...
14/11/2025

We’re proud to join Pink Friday again this year, standing alongside nearly 100 organizations across Asia Pacific to celebrate LGBTQ+ inclusion and visibility in the workplace!

At RFI, we marked the occasion by sharing a rainbow cake, wearing the Pink Friday shirt, and coming together for open, honest conversations about building a truly inclusive environment where everyone feels they belong. Here’s to making every workplace a little brighter, and a lot more welcoming! 🏳️‍🌈💖

We’re excited to celebrate Rachel, our Project Director, for earning 2nd Runner-Up in the IAB Agentic AI Challenge!Hoste...
03/11/2025

We’re excited to celebrate Rachel, our Project Director, for earning 2nd Runner-Up in the IAB Agentic AI Challenge!

Hosted by IAB Hong Kong, this challenge put participants through fast, real marketing tasks under time pressure, testing their speed, accuracy, and adaptability. Demonstrating the practical value of AI in business, it offered a live look at how intelligent agents can drive impact in fast-paced, real-world scenarios.

We’re proud of Rachel’s performance, leadership, and commitment to pushing innovation forward, and her result reflects our belief in AI’s potential to spark new ideas, collaboration, and solutions that matter.

Congrats, Rachel!🎉

We had an amazing time at The Macallan 360 Experience pop-up at Pacific Place! 🥃✨From sipping a guided tasting with our ...
23/10/2025

We had an amazing time at The Macallan 360 Experience pop-up at Pacific Place! 🥃✨

From sipping a guided tasting with our friends at The Macallan, to exploring the immersive installations (the 360-degree video is a must!), every detail brought the world of whisky craftsmanship and art to life. We even got creative with a postcard and special stamps, and couldn’t resist snapping a few pics at the photobooth!

Feeling drained from the summer heat and a busy workweek? The RFI team took a well-deserved break and cooled off with a ...
25/07/2025

Feeling drained from the summer heat and a busy workweek? The RFI team took a well-deserved break and cooled off with a refreshing dinner at Prohibition Grill House & Cocktail Bar. Sizzling steak, pasta perfection, truffles shaved right onto our pizza, and a dessert set on fire—now that’s how you recharge!

In today’s unpredictable world, the ability to anticipate and navigate crises nimbly has become a cornerstone of organiz...
25/07/2025

In today’s unpredictable world, the ability to anticipate and navigate crises nimbly has become a cornerstone of organizational resilience. We recently launched the Scenario Planner Workshop, powered by RFI’s proprietary EchoLocate™ technology, that offers a transformative experience for companies seeking to master the art of strategic crisis management. This workshop is not just a meeting or a training session, but a collaboration between human expertise and cutting-edge AI that unlocks unparalleled foresight and preparedness.

Find out more about how the Scenario Planner Workshop can help your organization stay ahead: https://rfi.asia/insight/mastering-crisis-strategy-the-all-new-scenario-planner-workshop-from-ruder-finn-interactive/

You will have noticed the recent surge in inauthentic AI-generated content on YouTube, those mass-produced, repetitive, ...
16/07/2025

You will have noticed the recent surge in inauthentic AI-generated content on YouTube, those mass-produced, repetitive, or derivative videos using robotic voices and stock clips. To fight this onslaught of “AI slop”, YouTube has announced a significant update to its monetization policy, set to take effect on July 15, 2025. In particular, videos that rely heavily on reused clips, copied material, low-effort uploads, or are entirely generated by AI and deemed unoriginal will no longer qualify for monetization. What does this mean to the marketers and content creators? Visit https://rfi.asia/insight/youtube-tightens-rules-to-fight-ai-slop/ to read the full article.

Thank you for your message. I’m currently out of the office attending a concert and will be unavailable to respond!Actua...
07/07/2025

Thank you for your message. I’m currently out of the office attending a concert and will be unavailable to respond!

Actually, several of us at RFI have recently taken the opportunity to catch some live music—a welcome break from our usual routines. Now we’re back in the office feeling refreshed, inspired, and maybe still humming a tune or two.

In today’s fast-evolving communications landscape, leadership is about more than direction—it’s about adaptability, trus...
18/06/2025

In today’s fast-evolving communications landscape, leadership is about more than direction—it’s about adaptability, trust, and a clear vision for the future.

David Ko, Managing Director of RFI Asia, unpacks this mindset in his interview with MARKETECH APAC, sharing how he’s navigating shifting client expectations, empowering regional teams, and rethinking what it means to lead in the age of AI. Visit https://marketech-apac.com/agency-leadership-decoded-rfi-asias-david-ko-on-future-proofing-agency-value-through-mentorship-innovation-and-ai-readiness/ to find out how David is helping shape the future of agency leadership.

We’re excited to see the launch of HSBC Life's new social campaign for their latest Voluntary Health Insurance Scheme (V...
16/06/2025

We’re excited to see the launch of HSBC Life's new social campaign for their latest Voluntary Health Insurance Scheme (VHIS) plans—promoting a simple yet powerful message: VHIS is more than just owning your health!

The campaign is shaped around four relatable themes:
1️⃣咩Plan 我揸Fit – Flexibility to choose what fits you best, including the new Flexi Platinum plan.
2️⃣荷包 我揸Fit – Protection that’s smart on your wallet—cost-effective, tax-deductible, and comprehensive.
3️⃣效率 我揸Fit – Fast and reliable service, backed by exceptional claims approval rate and high customer satisfaction score.
4️⃣健康 我揸Fit – Expanded coverage and support for advanced treatments across the globe.

With a lifestyle-led, playful tone and the ever-charming Jeffrey Ngai as the campaign’s star, this was all about making health insurance feel accessible, personal—and even a little fun!

This year, RFI is proud to celebrate Pride Month once again—a time to embrace diversity and stand up for a more inclusiv...
06/06/2025

This year, RFI is proud to celebrate Pride Month once again—a time to embrace diversity and stand up for a more inclusive world. Pride is not just about festivities; it’s also about reflection, advocacy, and uplifting the voices of the LGBTQ+ community.

Let’s come together to share our stories, champion equality, and keep pushing for a world where everyone can live openly, proudly, and authentically. Wishing everyone a joyful and inspiring Pride Month! 🏳️‍🌈

RFI participated in the 4th Marketing Exchange Forum, hosted by City University of Hong Kong, where leading scholars and...
23/05/2025

RFI participated in the 4th Marketing Exchange Forum, hosted by City University of Hong Kong, where leading scholars and business executives gathered to explore the latest developments in marketing, branding, and AI. Our Managing Director, David Ko, joined as a panelist in the session “Next-Gen Marketing: The Agentic AI Revolution,” sharing insights on advanced systems capable of autonomous decision-making and proactive interaction. The discussion delved into the practical role of AI for marketers, with panelists offering tips on how to work with AI as a true collaborator—treating it almost like a creative colleague—to unlock its full potential in driving business growth and innovation.

This year’s forum, themed "A New Playbook to Market the Future: Gen Z, AI, and Experiential Retail for Business Resilience," provided a valuable platform to exchange ideas on emerging market trends, the global evolution of Chinese brands, and the integration of design, technology, and customer experience in retail. Energized by the connections and inspiration from the event, RFI looks forward to putting these new perspectives into action.

It’s been a while since our last team-building night, but we definitely made up for it with great food, great company, a...
16/05/2025

It’s been a while since our last team-building night, but we definitely made up for it with great food, great company, and even greater memories. We kicked things off by celebrating David’s birthday (happy birthday again, David! 🎉) and enjoyed the cozy vibe of the small shop along with the delicious Hong Kong-style dinner. Sharing our favorite songs turned out to be the highlight of the night—it was such a fun and unexpected way to learn more about each other, spark conversations, and just enjoy the moment together. Looking forward to more team gatherings this summer!

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Room B & C, 12th Floor, Casey Aberdeen House, 38 Heung Yip Road, Wong Chuk Hang
Hong Kong

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