Joint PR

Joint PR 捷聯公關提供一站式公共關係服務,致力為客戶發展及執行構思最合適的公關策略、全面的企業及市場營銷傳訊、投資者及媒體關係,以及公關管理服務,有效地增加曝光率及提升品牌價值,協助客戶高效處理每個營銷決定。

【AI+新質生產力💡 大家的「升級轉型」心法】身處科技與環保革命的浪潮,「新型工業化」與「人工智能+」已成為推動可持續發展的必經之路。不論是商業機構還是各行各業,大家準備好迎接轉型浪潮了嗎?⏳ 【最後召集】用成果肯定品牌實力由香港青年工業家...
04/06/2026

【AI+新質生產力💡 大家的「升級轉型」心法】

身處科技與環保革命的浪潮,「新型工業化」與「人工智能+」已成為推動可持續發展的必經之路。不論是商業機構還是各行各業,大家準備好迎接轉型浪潮了嗎?

⏳ 【最後召集】用成果肯定品牌實力

由香港青年工業家協會主辦的「香港工商業獎:升級轉型」獎項,截止報名就在2026年6月5日!如果大家在過去三年內,成功實踐了核心業務變革與整體轉型,不妨把握最後機會,讓業界看見你們的努力與成果!

🏆 評審準則:核心業務變革、整體轉型規劃及可持續性
🔗 詳情請瀏覽:香港青年工業家協會網站

除了關注獎項,早前論壇上多位行業先鋒分享的「轉型心法」,對所有尋求突破的機構都極具參考價值。以下為大家整理三大關於「如何為未來賦能」的重點:

1️⃣ 克服 AI 落地 5 大挑戰

中小企引入 AI 時常面對:缺乏人才、數據隱私、系統集成困難、員工抗拒及高昂成本。善用政策資助與技術支援,針對痛點破局,才能順利過渡。

2️⃣ 數智化與綠色未來結合

轉型不代表拋棄傳統,而是賦予業務新生命。例如有企業由傳統廢油回收升級至鋰電池回收;亦有傳統物流與漁業結合 5G、AI 與機械人技術,實現環境與業務的可持續發展。

3️⃣ 跨界複合型人才才是關鍵

前輩分享到,大家在轉型時最欠缺的往往不是單一技術或資金,而是「能把技術變成產業、讓產學研同頻運作」的跨界複合型人才與機制。

由此可見,技術升級的背後,核心往往在於企業思維與人才管理的全面變革。掌握這些前瞻思維與人才佈局,才是大家在 AI 時代立於不敗之地的真正關鍵。期待看到更多本地企業展現創新實力,在未來的商業浪潮中脫穎而出!

#香港工商業獎 #升級轉型 #最後召集

【Healthcare is undergoing a $119 Billion revolution, and the ultimate competitive advantage isn’t just new drugs—it’s Re...
03/06/2026

【Healthcare is undergoing a $119 Billion revolution, and the ultimate competitive advantage isn’t just new drugs—it’s Real-World Data (RWD). 🧬📊】

For decades, patient data was trapped in isolated silos—divided between doctors, pharmacies, and insurers. Today, AI is breaking down those walls and turning fragmented information into actionable intelligence.

Two companies are currently rewiring this industry from completely different angles:

🔬 The Clinical Powerhouse: Tempus AI ($TEM)

Operating on the B2B side, Tempus connects over 3,000 US healthcare institutions to build a massive AI-powered library for cancer and heart disease data. Because of this scale, 95% of top pharma companies rely on Tempus to accelerate clinical trials and drug approvals.

📱 The Consumer Giant: Hims & Hers ($HIMS)

Bypassing traditional hospitals entirely, Hims goes straight to the consumer. With over 2.5 million subscribers using their platform for telehealth, weight loss, and wellness, they capture continuous, real-time data. This creates a goldmine for drug companies tracking long-term adherence and insurers modeling health risks.

🔗 The Flywheel Effect

Together, they illustrate the new “Data Flywheel” in action: diagnostic and telehealth data feeds AI insights, allowing pharma to develop better treatments while insurers seamlessly optimize their costs.

🌏The Asia Watchlist As the US scales, Asia’s data ecosystem is quietly unlocking. Keep your eyes on Ping An Good Doctor (1833.HK) leveraging its 400M+ consultations for AI diagnostics, WuXi AppTec (2359.HK) powering global pharma trials, and HK eHealth emerging as the critical gateway for unified public records.

Which approach do you think holds more long-term value: Clinical AI (Tempus) or Consumer Telehealth (Hims)? Let’s discuss below! 👇

💬 DM us to build a data-driven PR strategy that scales your health-tech brand.
👉 Follow .pr for actionable tech trends and PR insights!

18/05/2026

🌐 The 2026 WIC Asia-Pacific Summit: Advancing Global Digitalization

The 2026 WIC Asia-Pacific Summit at the HKCEC underscored Hong Kong’s role as a global “Super Connector.” This year’s flagship event expanded horizons by introducing its first-ever Ministerial Meeting and officially launching the global call for the 2026 WIC Leading Science and Technology Awards. From AI Agents and Digital Finance to pioneering discussions on AI safety and cultural heritage digitalization, the summit charted an inclusive blueprint for the region’s economy. Joint PR is honored to witness how global tech governance and human-centered innovation are driving the next wave of digital transformation.

🌐 2026 世界互聯網大會亞太峰會:推進全球數碼進程

2026 年世界互聯網大會(WIC)亞太峰會於上月在香港會展中心順利閉幕,進一步鞏固了香港作為全球「超級聯繫人」的戰略地位。本次峰會首度增設了部長級會議,並正式啟動「2026年領先科技獎」與傑出貢獻獎的全球徵集。會議除了聚焦 AI Agent(智能體)、數碼金融與 AI 安全治理的應用外,更延伸至智慧健康與典籍數智化等多元維度。Joint PR 榮幸參與其中,見證全球科技治理與以人為本的創新如何深度融合,攜手為亞太經濟體樹立數碼新標桿。

📌 |2026 年世界互聯網大會亞太峰會
📍 香港會議展覽中心|April 13-14, 2026

#世界互聯網大會

【Beyond the Feed: Why PR Needs ‘Slow Media’ Channels in 2026 📈】PR has long been anchored to fast, fleeting channels—soci...
14/05/2026

【Beyond the Feed: Why PR Needs ‘Slow Media’ Channels in 2026 📈】

PR has long been anchored to fast, fleeting channels—social feeds, short news cycles, and rapid content updates 📲. While these channels grab attention, they rarely build lasting trust or reputation. The “fast feed” approach often means great PR wins disappear in the scroll within hours, leaving little long-term impact.

In 2026, brands are realizing that depth, authenticity, and thought leadership require a different strategy—one that goes beyond the surface and engages audiences on a deeper level.
Enter ‘Slow Media’ ☕.

Slow media refers to owned or semi-owned channels where brands can go deep, build trust, and foster long-term relationships. Examples include:

• Newsletters 📬
• Substack ✍️
• Podcasts 🎙️
• Long-form Blogs 📝

These platforms allow PR teams to share nuanced opinions, behind-the-scenes insights, and ongoing narratives that can’t fit into a 280-character tweet or a 15-second reel. Slow media is where brands can establish authority, share their values, and build a loyal community around their mission.

Why it matters:

1. Extends Earned Media: A news story can be repurposed into a newsletter series or podcast episode, keeping the conversation alive 🔄.
2. Supports Thought Leadership: Share your POV on industry issues and build genuine credibility.
3. Builds Content That Lasts: Create content that resonates and builds trust over time, not just for a moment 🏛️.

How to Build a Slow-Media Strategy:

• Identify a primary channel and define its editorial promise.
• Repurpose earned media (e.g., coverage into case studies, interviews into podcasts).
• Focus on quality over quantity and reflect your brand’s mission.

💬 DM us to partner with Joint PR and transform your media wins into a pipeline
👉 Follow .pr for insider insights on building high-value brand reputation

全球棋壇的目光即將聚焦香港!🌏 今年六月,備受矚目的「2026 FIDE 世界團體快棋及超快棋國際象棋錦標賽」將首度移師東亞。這項榮獲香港大型體育活動事務委員會「M」品牌認可的頂級盛事 🏅,將於灣仔伊利沙伯體育館揭開戰幕,為這座都會注入前所...
07/05/2026

全球棋壇的目光即將聚焦香港!🌏 今年六月,備受矚目的「2026 FIDE 世界團體快棋及超快棋國際象棋錦標賽」將首度移師東亞。這項榮獲香港大型體育活動事務委員會「M」品牌認可的頂級盛事 🏅,將於灣仔伊利沙伯體育館揭開戰幕,為這座都會注入前所未有的競技熱潮。

賽事將匯聚全球 42 支隊伍、逾 300 名頂尖棋手,競逐 50 萬歐元總獎金。多名世界頂尖棋手已確認參賽,包括世界排名第一的挪威棋王馬格努斯·卡爾森(Magnus Carlsen)及中國女子世界第一侯逸凡將領銜出戰 👑🌟

* 🗓️ 賽事日期:2026年6月17日至21日
* 📍 賽事地點:香港灣仔伊利沙伯體育館
* 🎟️ 敬請密切留意即將公佈的票務資訊,共同見證這場屬於香港的體育盛宴。

The chess world is turning its eyes to Hong Kong! 🌏 This June, the ”M“ Mark recognized 2026 FIDE World Team Rapid and Blitz Chess Championships will make its historic East Asian debut at the Queen Elizabeth Stadium, bringing an unprecedented wave of competitive energy to the city.

The Championships will bring together 42 teams from around the world, with more than 300 top chess players competing for a total prize pool of €500,000. Several world- class players have confirmed their participation, including Magnus Carlsen, the world’s No. 1 player from Norway, and Hou Yifan, the world No. 1 women player from China 👑🌟

* 🗓️ Dates: June 17 – 21, 2026
* 📍 Venue: Queen Elizabeth Stadium, Hong Kong
* 🎟️ Stay tuned for ticketing details and prepare to witness this world-class sporting spectacle.

        

29/04/2026

🔁 reposting client’s great initiative【⚾ 世代同棒 共築未來!第四屆香港跨代棒球聯盟大賽 🏆】

當金齡長者遇上青春活力嘅學生,兩代人喺球場上會擦出咩火花✨?早前,「第四屆香港跨代棒球聯盟大賽」喺馬鞍山純陽小學棒球場順利舉行,為大家展現跨越年齡嘅團隊精神 。

當日6支跨代勁旅——Dream Chaser 夢棒之旅、Cheers 聖公會黃大仙喝彩隊、Blaze 火焰隊、Lions 雄獅隊、Golden Eagles 金鷹隊及 Golden Fighter 鄰舍輔導會金徽隊——喺場上拼盡全力🔥。一班長者同青少年球員展現出過去幾個月集訓累積嘅默契,由揮棒到守備都充滿鬥志 。大會仲特別邀請咗星級大使吳偉豪 同吳大強父子檔親臨擔任開球禮嘉賓,身體力行支持跨代共融 。👨‍👦

呢場比賽唔單只係競技,更加係一場連結兩代人嘅「成長之旅」 🌱。當長者化身為青少年嘅「成長伙伴」,大家喺球場上互相扶持、互相勉勵 。呢份跨越年齡嘅互信同情誼,正正就係建立關懷共融社區嘅核心價值。

感謝每一位落力參與嘅球員、義工,以及參與機構,等我哋可以一齊見證「世代同棒 共築未來」嘅時刻。周大福慈善基金未來會繼續支持呢類充滿意義嘅社區項目,為社會注入更多正能量!✨

#周大福慈善基金 #跨代共融 #社區支援網絡

🏆 推動升級轉型,成就香港工業新高度!由香港青年工業家協會  主辦的 「香港工商業獎:升級轉型」,現正接受報名!這個獎項旨在表揚敢於革新、主動轉型的香港企業——不論是業務模式、技術應用,還是市場策略上的重大突破,只要你的升級轉型計劃在過去3...
24/04/2026

🏆 推動升級轉型,成就香港工業新高度!

由香港青年工業家協會 主辦的 「香港工商業獎:升級轉型」,現正接受報名!

這個獎項旨在表揚敢於革新、主動轉型的香港企業——不論是業務模式、技術應用,還是市場策略上的重大突破,只要你的升級轉型計劃在過去3年內取得階段性成果,都歡迎參賽!

費用:全免 (經費由政府直接資助)

✨ 歷屆優秀得獎企業包括:
新佛香食品(壹品豆品)、卡撒天嬌 、SINOMAX 、穩健醫療 、現代牙科集團 、太興集團 、購票通 ……

🔗 更多獎項詳情:https://hkyic.org/hkai-upgrading-and-transformation/hkai_overview/

【想了解參賽詳情?立即登記簡介會!】
協會將舉辦 「香港工商業獎:升級轉型」香港論壇 暨 簡介會,讓你一次過掌握評審準則、報名流程及成功案例分享!

📅 日期:2026年5月15日(星期五)
🕒 登記時間:下午2:15
🕞 簡介會:下午2:30 – 3:30
📍 地點:The Wave(九龍觀塘興業街4號9樓)

The 2025-26 “Hong Kong Awards for Industries: Upgrading and Transformation”, organised by the Hong Kong Young Industrialists Council (HKYIC), is now open for applications!

Any Hong Kong-registered industrial enterprise that has implemented its upgrading and transformation projects locally and has achieved initial results in the past three years is eligible for the application! It’s free of charge !!!

✨ Past outstanding winning enterprises include:
Sun Fat Heung Food Products (Top Soya), Casablanca, SINOMAX, Winner Medical, Modern Dental Group, Tai Hing Group, Cityline...

🔗 For more details: https://hkyic.org/hkai-upgrading-and-transformation/hkai_overview/

【Want to learn more about the application? Register for the briefing session now!】 HKYIC will organise a 2025-26 “Hong Kong Awards for Industries: Upgrading and Transformation” briefing session , where details of the award scheme and judging criteria will be introduced.

•⁠ ⁠📅 Date: 15 May 2026 (Friday)
•⁠ ⁠🕒 Registration: 2:15 PM
•⁠ ⁠🕞 Briefing Session: 2:30 PM – 3:30 PM
•⁠ ⁠📍 Venue: The Wave (9/F, 4 Hing Yip Street, Kwun Tong, Kowloon)

#香港工商業獎 #升級轉型 #香港青年工業家協會 #工業轉型 #香港工業 品牌創新

23/04/2026

🌐 The 2026 WIC Asia-Pacific Summit: Steering the Digital Future

The 2026 World Internet Conference (WIC) Asia-Pacific Summit at HKCEC reinforced Hong Kong‘s role as a global ”Super Connector.“ Focusing on AI Agents and Digital Finance, the event gathered 1,000+ leaders to shape a human-centered digital era. Joint PR is proud to witness this milestone in global innovation.

🌐 2026 世界互聯網峰會亞太高峰會:領航全球數碼戰略

2026 年世界互聯網大會(WIC)亞太高峰會近日於香港會展中心圓滿落幕,進一步鞏固了香港作為全球「超級聯繫人」的戰略地位。本次峰會以「數智賦能 創新發展」為主題,匯聚了來自 50 個國家的千餘位領袖,共同繪製數碼經濟的新藍圖。會議核心聚焦於 AI Agent(智能體)、數碼金融及 AI 安全治理的落地應用,並積極推動智慧健康的全球合作。Joint PR 榮幸見證香港如何持續連結全球創新動力與本地機遇,為以人為本的數碼未來樹立新標桿。

📌 |2026 年世界互聯網大會亞太高峰會
📍 香港會議展覽中心|April 13-14, 2026

#世界互聯網大會

The convergence of TradFi and Web3 is actively reshaping the future of finance! 🌐Real-World Asset (RWA) tokenization has...
20/04/2026

The convergence of TradFi and Web3 is actively reshaping the future of finance! 🌐

Real-World Asset (RWA) tokenization has officially moved from concept to reality. This breakthrough technology is empowering the financial industry to:

🔹 Enable fractional ownership and lower investment barriers
🔹 Unlock unprecedented liquidity for alternative assets
🔹 Enhance transaction transparency and security

👉 Swipe through to explore how RWA is empowering modern investors.

傳統金融(TradFi)與 Web3 的深度融合,正重塑未來的金融格局!🌐

真實世界資產(RWA)代幣化已從概念邁向現實。這項技術突破正為金融業帶來三大優勢:

🔹 實現資產碎片化,大幅降低投資門檻
🔹 為另類資產釋放前所未有的流動性
🔹 全面提升交易的透明度與安全性

💬 Which traditional asset class would you like to see tokenized next? Let us know in the comments!

Swipe ➡️ to see how 60-second vertical Mini-Dramas are driving BILLIONS in sales. 🤯💰Chinese Mini-Dramas (微短劇) are an abs...
15/04/2026

Swipe ➡️ to see how 60-second vertical Mini-Dramas are driving BILLIONS in sales. 🤯💰

Chinese Mini-Dramas (微短劇) are an absolute marketing juggernaut. Scaling toward a ¥100 billion market, these 1-to-3-minute vertical videos are rewriting the rules of social commerce by replacing the “hard sell” with highly addictive entertainment.

Here is exactly how top brands are turning views into revenue:

✨ Kans: Funded influencer-led “CEO romance” Mini-Dramas, letting the story lead while linking straight to Douyin checkout. The result? 50 BILLION views and ¥3.34 billion in sales.

✨ Starbucks: Went viral with a fantasy-themed series that cleverly blended brand values with cultural elements to reach 2 million viewers on day one.

✨ Estée Lauder & Loewe: From turning lipstick into a crucial romantic plot device (driving a 5x ROI!) to capturing Gen Z attention, global heavyweights are officially making the pivot.

The new marketing playbook? Emotion over promotion. The story is the hero, and the product is just along for the ride. 🎭📱

Check out the carousel for the full breakdown. Don’t forget to SAVE this post for your next campaign brainstorm! 📌

#微短劇

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