Mobo Design

06/01/2021

With Next Nest we built a smart home application on iPad & iPhone to allow home owners to control their temperature, devices and more from the palm of their hand.

31/10/2019

https://mobo.design/using-all-senses-to-create-a-strong-brand-experience/

30/10/2019

https://mobo.design/why-mobo-design/

Consdering a brand transformation? Branding is not just about visual design - it's also about the customer journey and how you deliver your promises at each point.

05/10/2019

A quick logo-reel with some of our past work!

03/09/2019

We developed the posters with audiophiles and musical professionals to represent an authentic story behind the brand.

03/09/2019

Here's the brand application with the primary colorway and our choice of body font: Source Code Pro.

Let us know what you think!

03/09/2019

Soundbyte is a soundsystem company of the future. Using short samples of ambient noise, their smart speakers calibrate to your surroundings for perfect audio reproduction.

We designed a custom logotype and logo for them. Check out the lockup and see if you notice one bit embedded within the logomark!

03/09/2019

Here are the top three performing content types to enhance your brand image and boost awareness!⠀
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1. Blogs ⠀
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Marketers find that blogs present the best ROI because they help to build internal links within websites and increase the amount of organic inbound links to your website. ⠀
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Additionally, an increasing amount of consumers are beginning to trust advice on blogs as truth. That gives brands a lot of leverage to communicate with their potential customers through this platform! ⠀
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Take advantage of this!⠀
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2. Videos⠀
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The second most popular type of content shared on the web is video. Social Video is 40x more likely to be shared - it’d be silly not to take advantage of this.⠀
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Create how to videos, infographic videos, entertainment videos pertaining to your brand.�⠀
3. Infographics⠀
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Infographics give your customers instant value by educating them on the benefits of your product or by explaining how to use it. They are a bitesize means to communicate complex information. Also, because they are images with useful information - they are often shared. ⠀
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Let us know what kind of brand you are and what you find to be most useful for your business!

02/09/2019

What’s your brand personality?⠀
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According to an interesting article by the Journal of Marketing Research, there are five identified facets to a brand’s personality. They are excitement, sincerity, ruggedness, competence, and sophistication. Which ones do your brand have?⠀
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1. Excitement⠀
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Does your brand possess a carefree, youthful or spirited attitude ?⠀
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Think Disney, Airbnb, GoPro⠀
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These brands seek to create an aura of excitement and fun through their brand experience and through their visuals and messaging.⠀
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2. Sincerity ⠀
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Brands that are known for their sincerity tend to position themselves as transparent, mindful and potentially family oriented. ⠀
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They take customer expectations seriously and focus their messaging on building deep trust with the end consumer. As a result, these brands usually build very high brand loyalty as they go big on CSR and spreading “good”.⠀
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Think... TOMS, Hallmark⠀
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3. Ruggedness ⠀
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Brands that promote a no-fear type of attitude are known to be ‘rugged’. These brands promote that outdoor experience to their adventurous target audience.⠀
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Think... The North Face, Oakley, Jeep⠀
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4. Competence ⠀
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Brands that pride themselves on their competencies are smart, innovative and efficient. Brands with cutting edge technologies that either become super brands or super apps are prevalent in this category.⠀
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Think Uber, Tesla, Apple⠀
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5. Sophistication ⠀
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A heritage brand is known to also be one that is sophisticated - a brand that has stood the test of time. These brands are far and few between, catering to the top 1% of the population willing to spend on the finer things in life. Think of brands that project status and luxury ... brands like Harry Winston, Chanel, Rolex.⠀
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Where do you see your brand? Remember that your brand can easily fall within more than one category. Stay tuned for our next post where we show you how you can define your brand category for your product or service!

02/09/2019

True Story.

30/08/2019

Content can help your brand, generate leads.

Using a solid content marketing strategy, understand the 4 stages of a customer purchase journey and how to capture attention at each stage in line with a prospective customer's behavior.

Awareness
Awareness is the critical first step and without brand awareness - there is no beginning to the customer journey. The key here is to create as much content in regard to your brand, product or service as possible and spread it across both your online and offline social platforms. This helps to encourage visibility of your product of service.

Consideration:

You've got awareness now, how do you exemplify to your customer that you can solve their problems? You need to produce content that makes an obvious and compelling case for why they should even consider you.

Intent:

At this stage your customer may have objections towards purchasing a product or service from your brand... Can you create content that intends to persuade the customer? Can you produce content that displays testimonials from true past customers?

Conversion:

Post conversion content will help to drive your customer journey. Can you create content that is related to the product or service you sell and teach the end user how to make the most of it? An example: If you sell Olive Oil - Producing content such as recipes or more can help to drive the customer after they have already made the purchase. If you keep the customer happy, then you set the scene for a repeat purchase.

Enjoy!

29/08/2019

It's true what they say: Content is King. But how do you structure your content so that it actually helps your brand? How do you build out your blog/ideas and become a trusted thought leader in your market?

We are using our "topic trunks" framework to build content related to eachother so that we can build out our web SEO.

Have a look at how you can do it yourself too!