PRIZM Group

PRIZM Group Prizm Group is specialized in Digital, Social, CRM and eCommerce with 5 offices globally.

As a prominent full-service digital marketing agency in Hong Kong, PRIZM stands at the frontier of the social digital transformation wave. Founded in 2012, PRIZM team have aspired to create works that exhilarates, motivate, and elevates our client’s brands amongst the competition. Our methodology can be divergent and experimental by nature, but we never cease to amaze the audience over the years w

ith our innovative prowess. Being customer-centric is at the core of PRIZM’s creative and service methodology. Our belief that the synchronization of social media, data and technology is what propels the evolution of mere social interactions to full-fledge seamless customer journeys that nurtures long term meaningful brand relationships. PRIZM service scope fully encapsulates this philosophy with essential divisions in social content development, digital campaign activation, web development, digital strategy consultation, KOL support/arrangement to social ads media buy & data analytics. Keeping pacing with the digital era, PRIZM have expanded operation globally, with more than 200 specialists worldwide. Headquartered in Hong Kong, our branches extends to NZ, AU, SG, and China that provides localized marketing specialization in that region. To accelerate the growth of the marketing community, we have also actively invested in more than 100 start-up companies over the years. We hope to show our love and passion for marketing and to open new opportunities to innovate.

23/06/2026

【PRIZM Sharing】室內龍舟爭霸戰 🚣‍♂️💨

上星期適逢端午佳節,雖然窗外連場大雨(唔通呢啲就係傳說中嘅龍舟水?🌧️),但完全無阻我哋 PRIZM 同事要「扒龍舟」嘅決心!既然唔適宜進行室外活動,我哋就將戰場移師室內,舉行咗第二屆室內划艇大賽!

每位參賽者都搏到盡,摩打手全開火拼速度🔥,觀眾亦睇得超投入。恭喜晒所有贏得獎金嘅大力水手,亦希望大家過咗個愉快嘅端午假期!

【PRIZM Sharing】Indoor Rowing Challenge: Tuen Ng Edition 🚣‍♂️💨

Last week’s Tuen Ng Festival brought some serious "Dragon Boat rain" 🌧️, but that didn't stop the PRIZM team from getting into the competitive spirit! Since it was pouring outside, we brought the heat indoors for our second internal rowing competition.

Every competitor went all out, showing off some serious arm power and speed! 🔥 The energy was electric, with the cheering crowd nearly drowning out the sound of the rain outside.

Huge congrats to all our winners, and we hope everyone had a fantastic Tuen Ng long weekend!

#端午安康

22/06/2026

【Prizm Showcase】宏利與你未來啟航 延續財富價值 💼✨

面對激烈嘅保險市場競爭,宏利希望突破傳統框框,由傳統提供保障的保險角色,重新定位為不同階段嘅「人生夥伴」🤝

Prizm 最近與宏利攜手策劃 O2O2O 旅程:

AI short video 🤖|先以針對唔同角色嘅 AI 影片喺多個社交平台推廣,具體呈現人生唔同階段嘅財務需要。
Offline film festival 🎬🍿|儲起未來電影節,借鏡電影世界中的人生百態同故事,畀大眾了解實際財務策劃嘅需要。
KOL involvement 📈|聯同張新悅、千頌C等KOL 帶動話題,結合 Club 80 嘅本地文化影響力,促進關注同互動。

💡立即瀏覽 https://www.prizmgroup.com/hk/work/nurturing-growth-for-a-better-tomorrow-%E2%80%94-extending-the-power-of-your-financial-planning 了解更多詳細內容!

Nurturing Growth for a Better Tomorrow — Extending the Power of your Financial Planning 💼✨

How do you turn financial planning into a story people actually connect with?

Together with Manulife, we reimagined the journey — from AI-powered persona storytelling to nostalgic film activations 🎬🍿, amplified by voices like 張新悅 and 千頌C, and the cultural influence of Club 80.

Breaking away from traditional insurance marketing, this campaign didn’t just generate leads — it reshaped what a life partner brand looks like.

💡Discover the full story behind the strategy and impact:
https://www.prizmgroup.com/hk/work/nurturing-growth-for-a-better-tomorrow-%E2%80%94-extending-the-power-of-your-financial-planning

【⚠️ IMPORTANT NOTICE: Fraudulent Phishing Emails Impersonating PRIZM Group ⚠️】Please stay vigilant! We’ve received repor...
01/06/2026

【⚠️ IMPORTANT NOTICE: Fraudulent Phishing Emails Impersonating PRIZM Group ⚠️】

Please stay vigilant! We’ve received reports that scammers are spoofing the PRIZM Group name and logo to send out fake "Copyright Infringement" emails.

These emails are NOT from us. If you or your business receive a suspicious message like this, please protect yourself by checking these red flags immediately:

🛑 The Email Address: The scammers are using random public Gmail accounts. PRIZM Group will ONLY ever contact you using email addresses that end with our official domain: .digital & .media.

🛑 The Urgency & Links: They try to scare you into downloading a "proof PDF" or replying within 48 hours. Do not click any links or download any attachments.

📩 When in doubt, verify with us!
If you ever receive an email claiming to be from PRIZM and want to double-check its authenticity, please contact us directly at our official inbox: [email protected].

Thank you for your attention, and let's keep our digital spaces safe! 🙌

本公司近日收到多項查詢,得悉有自稱Prizm Group員工的人士,以 PRIZM Group 的名義及商標,發出涉及「侵犯版權(Copyright Infringement)」的虛假電郵。

在此特此嚴正澄清:上述之相關電郵絕非由本公司發出。 若閣下收到此類可疑訊息,請務必提高警惕,並透過以下特徵即時識別詐騙風險,以保障網絡安全:

🛑 核實電郵地址: 詐騙分子目前正使用隨機的公開 Gmail 帳戶發信。請注意,PRIZM Group 只會使用以官方網域結尾 —— .digital & .media 的電郵地址進行所有商務通訊。

🛑 提防緊急催促與可疑連結: 此類電郵通常會試圖營造逼切感,要求收件人在 48 小時內回覆,或誘騙下載所謂的「證據 PDF」附件。請切勿點擊任何相關連結,亦勿下載任何附件。

📩 如有疑問,請即時與我們核實
若閣下收到任何聲稱由 PRIZM 發出的電郵並對其真實性存疑,請直接透過PRIZM Group的官方電郵地址[email protected] 與我們聯絡!


27/05/2026

【Prizm Showcase】Garden Club - Digital CRM Transformation

嘉頓今年 100 週年啦💯!最近嘉頓亦聯同Prizm推出全新嘉友會App,推出專屬嘉頓會員嘅Loyalty Program!會員現可透過上傳各大商戶嘅單據🧾、完成任務等方式累積積分,逐步解鎖不同會員級別嘅專屬優惠,升級獎賞及換領限量精品🪄!

💡了解更多:https://www.prizmgroup.com/hk/work/garden-club-digital-crm-transformation

As Garden celebrates its 100th anniversary💯, it has teamed up with Prizm to launch the brand-new Garden Club App—introducing an exclusive CRM and loyalty program for members.

Members can now easily upload purchase receipts🧾 from different shops and complete missions to earn points. Level up through the membership tiers to unlock exciting exclusive perks and upgrade rewards! 🪄.

💡Click to discover more: https://www.prizmgroup.com/hk/work/garden-club-digital-crm-transformation

#嘉頓

20/05/2026

【PRIZM Sharing】Agentic Loyalty for Autonomous Growth

We had an amazing time last Thursday at our "Agentic Loyalty for Autonomous Growth" event with Appier! 😄

Special shoutout to our guest speakers Arthur (ZERO2), Jammy (MOMAX), Jennifer (SCMP Hearst), and Wallace (Garden). 🎤

Four very different industries, but one shared truth: building real loyalty is hard, and everyone in that room felt it. From ESG-driven behaviour change at ZERO2, to community-led loyalty at MOMAX, to the challenge of digitalising a 100-year-old brand at Garden, to reaching 5 million lifestyle audiences at SCMP Hearst. No textbook answers, just honest, ground-level experience generously shared.

Big thanks to everyone who came out to chat and learn with us. And of course, thanks to our partner Appier for the great collaboration. 🤝🏻

Check out the reels and see some of our favorite moments from the day! 📸 Can’t wait to see you all at the next one! 🤩


【Prizm Sharing】Let Hong Kong Sing: How yuu Transformed a Song into a Cultural Movement全民創作!YUU 新歌由你話事🎵As a leading coali...
29/04/2026

【Prizm Sharing】Let Hong Kong Sing: How yuu Transformed a Song into a Cultural Movement

全民創作!YUU 新歌由你話事🎵

As a leading coalition loyalty platform, yuu connects millions through shopping and dining. Its iconic theme song resonates with locals, but we wanted more than a simple update 💡

By embracing collaboration and trust, we shifted from broadcasting to co-creation, inviting everyone to join the movement 🎤!

Discover our journey here: https://www.marketing-interactive.com/let-hong-kong-sing-how-yuu-turned-a-song-into-a-cultural-movement

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15-16/F, Upper Living, 165 Hoi Bun Road, Kwun Tong
Hong Kong

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